Nokia results signal firm is in big trouble everywhere


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Nokia's sales of mobile phones and services have declined by 31 per cent in the Middle East and Africa, more than the global average in what was a dismal first quarter for the company.

The Finnish mobile maker lost €929 million (Dh4.48bn) in the first three months of this year amid tough competition from Apple and handsets running Android software.

Nokia sold 21.4 million mobiles in the Middle East and Africa in the first three months of the year, a 17 per cent decline on the previous quarter.

Regional sales in Nokia's key Devices & Services division amounted to €737m in the first quarter of the year, a 31 per cent decline on the previous quarter. That was greater than the global decline of 29 per cent in that division.

Matthew Reed, a senior analyst at Informa Telecoms & Media, said Nokia's woes in the Middle East mirrored those it faced worldwide.

"It has been left behind in the smartphone market," he said. "Nokia is facing similar difficulties here in the Middle East to those that it is facing at a global level."

Nokia last year signed a partnership with Microsoft to incorporate the Windows Phone operating system on its high-end mobile devices.

However, it has not yet launched this range - dubbed the Lumia - in the Middle East, nor has it set a timetable for the regional rollout.

Mr Reed said while the Lumia range had received good reviews that was "no guarantee of success".

Petr Molik, the head of the research division at Mena Corp, agreed Nokia had fallen behind in the smartphone market.

"On a global scale, they are under big pressure from Apple and Android phones," said Mr Molik. "They are in big trouble even with their new phones, and their customer base is eroding."

Mr Molik added Nokia's success in lower-range handsets was not proving profitable.

"They are still very strong in the basic phones. But as of today there is no profits in these phones," he said.

Nokia yesterday promised substantial cost cutting.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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