• After months of negotiations, Tesla chief executive Elon Musk finally purchased Twitter on October 27. AFP
    After months of negotiations, Tesla chief executive Elon Musk finally purchased Twitter on October 27. AFP
  • The billionaire took control of microblogging platform and fired its top executives, including chief executive Parag Agrawal, left, as well as the company's chief financial officer and its head of legal policy, trust and safety. AFP
    The billionaire took control of microblogging platform and fired its top executives, including chief executive Parag Agrawal, left, as well as the company's chief financial officer and its head of legal policy, trust and safety. AFP
  • Elon Musk entering Twitter headquarters carrying a sink through the lobby area on Wednesday, October 26, 2022. Musk posted a video Wednesday showing him strolling into Twitter headquarters ahead of a Friday deadline to close his $44 billion deal to buy the company. AP
    Elon Musk entering Twitter headquarters carrying a sink through the lobby area on Wednesday, October 26, 2022. Musk posted a video Wednesday showing him strolling into Twitter headquarters ahead of a Friday deadline to close his $44 billion deal to buy the company. AP
  • Mr Musk and his children Damian, Kai, Saxon and Griffin met Pope Francis in July at the Vatican. AFP
    Mr Musk and his children Damian, Kai, Saxon and Griffin met Pope Francis in July at the Vatican. AFP
  • Mr Musk speaks by video in June to the Qatar Economic Forum in Doha. Bloomberg
    Mr Musk speaks by video in June to the Qatar Economic Forum in Doha. Bloomberg
  • Mr Musk answers questions at the Qatar Economic Forum. Bloomberg
    Mr Musk answers questions at the Qatar Economic Forum. Bloomberg
  • Mr Musk arrives at the Met Gala at the Metropolitan Museum of Art in New York City in May. Reuters
    Mr Musk arrives at the Met Gala at the Metropolitan Museum of Art in New York City in May. Reuters
  • Mr Musk and his mother Maye Musk arrive at the Met Gala in May. AFP
    Mr Musk and his mother Maye Musk arrive at the Met Gala in May. AFP
  • Mother and son pose and laugh on the Met Gala red carpet. EPA
    Mother and son pose and laugh on the Met Gala red carpet. EPA
  • Mr Musk waves at the Met Gala. Reuters
    Mr Musk waves at the Met Gala. Reuters
  • Mr Musk joins in online at the 'Financial Times' Future of the Car Summit in May. Financial Times
    Mr Musk joins in online at the 'Financial Times' Future of the Car Summit in May. Financial Times
  • Mr Musk attends the opening ceremony of the new Tesla Gigafactory for electric cars in Gruenheide, Germany, in March. Reuters
    Mr Musk attends the opening ceremony of the new Tesla Gigafactory for electric cars in Gruenheide, Germany, in March. Reuters
  • Mr Musk at the Tesla factory in Berlin, Germany, in March. AP
    Mr Musk at the Tesla factory in Berlin, Germany, in March. AP
  • Mr Musk speaks at SpaceX's Starbase centre in South Texas in February. AFP
    Mr Musk speaks at SpaceX's Starbase centre in South Texas in February. AFP
  • The entrepreneur shakes hands with Brazilian President Jair Bolsonaro in Porto Feliz, Brazil, in May. AP
    The entrepreneur shakes hands with Brazilian President Jair Bolsonaro in Porto Feliz, Brazil, in May. AP
  • Mr Bolsonaro and Mr Musk greet each other in Sao Paulo. Reuters
    Mr Bolsonaro and Mr Musk greet each other in Sao Paulo. Reuters
  • Indonesian President Joko Widodo meets Mr Musk at the SpaceX launch site in Boca Chica, Texas, in May. Reuters
    Indonesian President Joko Widodo meets Mr Musk at the SpaceX launch site in Boca Chica, Texas, in May. Reuters
  • Mr Musk shows Mr Widodo his mobile phone during a tour of the SpaceX launch site in Texas. Reuters
    Mr Musk shows Mr Widodo his mobile phone during a tour of the SpaceX launch site in Texas. Reuters

Musk’s acquisition of Twitter cuts $10bn from his net worth


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In the hours before finalising his $44 billion acquisition of Twitter, Elon Musk said he bought the social media platform to help humanity, not to make more money.

By finalising the deal, the world’s richest person, who now calls himself Chief Twit, took a $10bn hit to his net worth, according to calculations by the Bloomberg Billionaires Index.

Mr Musk, 51, spent at least $25bn to follow through on his agreement from April to buy Twitter for $54.20 a share, assuming he kept the external investors who’d committed $7.1bn to the deal.

But six months after Mr Musk announced he would buy the company, his offer looks very expensive.

Shares of social media companies have crashed as economic uncertainty and interest rate increases curb market speculation and advertiser spending.

The Solactive Social Media Index, which tracks the performance of publicly traded social media companies, is down almost 40 per cent.

The Bloomberg wealth index factors in a similar drop in the value of Twitter, and, thus, Mr Musk’s stake.

Peers have fared worse.

Shares of Meta Platforms, owner of the Facebook and Instagram networks, are down 53 per cent since Mr Musk made his offer for Twitter in April, slashing chief executive Mark Zuckerberg’s fortune by more than $100bn from its peak.

Snap has lost 70 per cent over the period, erasing the wealth of its co-founders.

Mr Musk is not the only Twitter investor taking a hit. Company co-founder Jack Dorsey and Prince Alwaleed bin Talal supported the takeover and are thought to have remained investors in the company. Their wealth estimates dropped $380 million and $640m, respectively.

For Twitter investors who are cashing out, Mr Musk’s deal is a huge win.

Not only did they get a 20 per cent premium when Mr Musk made his take-private offer, they also avoided the crash in stock prices that hit rival social media companies.

It is also a big windfall for several outgoing Twitter executives set to share in severance and payouts worth roughly $100m. About half will go to Parag Agrawal, the former chief executive.

Mr Musk spent several months trying to undo the Twitter bid. In July, he said he was terminating the deal because he had been misled about the prevalence of bots on the network.

After Twitter sued to force him to complete the deal, the parties went to court. Mr Musk ultimately agreed to proceed at the original offer price.

The $10bn hit to Mr Musk’s fortune brings his total losses this year to $66bn, according to the Bloomberg wealth index.

Updated: October 29, 2022, 7:32 AM