Dutch restaurant owner Robbert Jan de Veen with The Golden Boy burger. Courtesy De Daltons
Dutch restaurant owner Robbert Jan de Veen with The Golden Boy burger. Courtesy De Daltons
Dutch restaurant owner Robbert Jan de Veen with The Golden Boy burger. Courtesy De Daltons
Dutch restaurant owner Robbert Jan de Veen with The Golden Boy burger. Courtesy De Daltons

How the pandemic inspired a Dutch entrepreneur to make the world's most expensive burger


Alkesh Sharma
  • English
  • Arabic

The Covid-19 pandemic upended many economies and businesses worldwide. However, it prompted Dutch restaurant owner Robbert Jan de Veen to create the world’s most expensive hamburger – and donate the proceeds to charity.

Named "The Golden Boy", the burger was sold for €5,000 ($5,964) on June 28 to Netherlands-based business conglomerate Remia International and was eaten by Rober Willemse, chairman of the Royal Dutch Food and Beverage Association.

Breaking a world record has been a childhood dream of mine and it feels amazing
Veen

The burger was piled high with a range of expensive ingredients, including Japanese Wagyu beef, Beluga caviar, Alaskan king crab and white truffle, while the bun was coated in edible gold leaf.

Mr Veen donated the proceeds of the sale to a non-profit organisation that assists food banks in the Netherlands. The €5,000 donation will help the charity buy nearly 1,000 food packages for people in need, Mr Veen said.

“Restaurants were closed and there were no food competitions due to the pandemic. Though our food takeaway service was on, I was depressed. I was feeling bad seeing the sufferings of the masses and the dismal situation of the restaurant industry,” Mr Veen, 33, who owns De Daltons restaurant in Voorthuizen village in the Dutch province of Gelderland, told The National.

Rober Willemse, chairman of the Royal Dutch Food and Beverage Association, ate the $5,964 burger. Courtesy De Daltons
Rober Willemse, chairman of the Royal Dutch Food and Beverage Association, ate the $5,964 burger. Courtesy De Daltons

“Therefore, I decided to create the world’s most expensive burger and donate the entire income to charity to do good for the society.”

Mr Veen researched the archives of the Guinness World Records and found that the current record for the most expensive hamburger was set in 2011 by a restaurant in Oregon, in the US.

“That burger had a price tag of €4,200 and weighed 352.4kg … that’s definitely not for one person … so I thought I can do better than that … it was really a challenge to create such an expensive dish for a single person,” Mr Veen said.

It took him more than five months to finalise the ingredients and experiment with various recipes. On the final day, it took him close to nine hours to prepare the burger.

Eating The Golden Boy is a unique experience, Mr Veen said.

The bun in the Golden Boy burger is covered in gold leaf. Courtesy De Daltons
The bun in the Golden Boy burger is covered in gold leaf. Courtesy De Daltons

“The ingredients complement each other very well and the flavours are intense. Even though this burger is extremely costly, you should still use your hands because that is the only way to eat a burger. Since the bun is covered in gold leaf, your fingers will be golden by the time you finish.”

Mr Veen donated the proceeds to an Utrecht-based non-profit organisation. Courtesy De Daltons
Mr Veen donated the proceeds to an Utrecht-based non-profit organisation. Courtesy De Daltons

Mr Veen’s world-record attempt is currently under review by the Barcelona-based Official World Record Association that registers world records.

“Breaking a world record has been a childhood dream of mine and it feels amazing. It’s been a difficult year with Covid, but good times are ahead for the entire hospitality industry and this is a great start,” Mr Veen said.

Mr Veen’s attempt is currently under review by the Barcelona-based Official World Record Association. Courtesy De Dalton
Mr Veen’s attempt is currently under review by the Barcelona-based Official World Record Association. Courtesy De Dalton

Mr Veen, who runs the restaurant that was started by his parents 30 years ago, is now on the lookout for a second buyer of The Golden Boy.

“I am all set to go … will prepare it as soon as I get the second potential buyer,” he added.

The Golden Boy’s ingredients:

  • Japanese A5 Wagyu brisket and chuck short ribs
  • King crab
  • Dom Perignon champagne onion rings
  • Paleta Iberico Bellota ham
  • White truffle
  • Beluga caviar
  • Smoked saffron and chive mayonnaise made with duck eggs
  • Barbecue sauce made with Kopi Luwak coffee
  • English Wyke Fams truffle cheddar
  • Tiger tomatoes and cucumber
  • Dom Perignon champagne and saffron gold leaf bread


Muslim Council of Elders condemns terrorism on religious sites

The Muslim Council of Elders has strongly condemned the criminal attacks on religious sites in Britain.

It firmly rejected “acts of terrorism, which constitute a flagrant violation of the sanctity of houses of worship”.

“Attacking places of worship is a form of terrorism and extremism that threatens peace and stability within societies,” it said.

The council also warned against the rise of hate speech, racism, extremism and Islamophobia. It urged the international community to join efforts to promote tolerance and peaceful coexistence.

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MATCH INFO

Real Madrid 2

Vinicius Junior (71') Mariano (90 2')

Barcelona 0

Teams

Punjabi Legends Owners: Inzamam-ul-Haq and Intizar-ul-Haq; Key player: Misbah-ul-Haq

Pakhtoons Owners: Habib Khan and Tajuddin Khan; Key player: Shahid Afridi

Maratha Arabians Owners: Sohail Khan, Ali Tumbi, Parvez Khan; Key player: Virender Sehwag

Bangla Tigers Owners: Shirajuddin Alam, Yasin Choudhary, Neelesh Bhatnager, Anis and Rizwan Sajan; Key player: TBC

Colombo Lions Owners: Sri Lanka Cricket; Key player: TBC

Kerala Kings Owners: Hussain Adam Ali and Shafi Ul Mulk; Key player: Eoin Morgan

Venue Sharjah Cricket Stadium

Format 10 overs per side, matches last for 90 minutes

Timeline October 25: Around 120 players to be entered into a draft, to be held in Dubai; December 21: Matches start; December 24: Finals

Race results:

1. Thani Al Qemzi (UAE) Team Abu Dhabi: 46.44 min

2. Peter Morin (FRA) CTIC F1 Shenzhen China Team: 0.91sec

3. Sami Selio (FIN) Mad-Croc Baba Racing Team: 31.43sec

Tank warfare

Lt Gen Erik Petersen, deputy chief of programs, US Army, has argued it took a “three decade holiday” on modernising tanks. 

“There clearly remains a significant armoured heavy ground manoeuvre threat in this world and maintaining a world class armoured force is absolutely vital,” the general said in London last week.

“We are developing next generation capabilities to compete with and deter adversaries to prevent opportunism or miscalculation, and, if necessary, defeat any foe decisively.”

Top 5 concerns globally:

1. Unemployment

2. Spread of infectious diseases

3. Fiscal crises

4. Cyber attacks

5. Profound social instability

Top 5 concerns in the Mena region

1. Energy price shock

2. Fiscal crises

3. Spread of infectious diseases

4. Unmanageable inflation

5. Cyber attacks

Source: World Economic Foundation

UAE jiu-jitsu squad

Men: Hamad Nawad and Khalid Al Balushi (56kg), Omar Al Fadhli and Saeed Al Mazroui (62kg), Taleb Al Kirbi and Humaid Al Kaabi (69kg), Mohammed Al Qubaisi and Saud Al Hammadi (70kg), Khalfan Belhol and Mohammad Haitham Radhi (85kg), Faisal Al Ketbi and Zayed Al Kaabi (94kg)

Women: Wadima Al Yafei and Mahra Al Hanaei (49kg), Bashayer Al Matrooshi and Hessa Al Shamsi (62kg)

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%3Cp%3EThe%20Royal%20Navy%20raid%20is%20the%20latest%20in%20a%20series%20of%20successful%20interceptions%20of%20drugs%20and%20arms%20in%20the%20Gulf%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMay%2011%3A%20%3C%2Fstrong%3EUS%20coastguard%20recovers%20%2480%20million%20heroin%20haul%20from%20fishing%20vessel%20in%20Gulf%20of%20Oman%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMay%208%3A%3C%2Fstrong%3E%20US%20coastguard%20vessel%20USCGC%20Glen%20Harris%20seizes%20heroin%20and%20meth%20worth%20more%20than%20%2430%20million%20from%20a%20fishing%20boat%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMarch%202%3A%3C%2Fstrong%3E%20Anti-tank%20guided%20missiles%20and%20missile%20components%20seized%20by%20HMS%20Lancaster%20from%20a%20small%20boat%20travelling%20from%20Iran%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EOctober%209%2C%202022%3A%20%3C%2Fstrong%3ERoyal%20Navy%20frigate%20HMS%20Montrose%20recovers%20drugs%20worth%20%2417.8%20million%20from%20a%20dhow%20in%20Arabian%20Sea%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ESeptember%2027%2C%202022%3A%3C%2Fstrong%3E%20US%20Naval%20Forces%20Central%20Command%20reports%20a%20find%20of%202.4%20tonnes%20of%20heroin%20on%20board%20fishing%20boat%20in%20Gulf%20of%20Oman%C2%A0%3C%2Fp%3E%0A

Company profile

Name: Fruitful Day

Founders: Marie-Christine Luijckx, Lyla Dalal AlRawi, Lindsey Fournie

Based: Dubai, UAE

Founded: 2015

Number of employees: 30

Sector: F&B

Funding so far: Dh3 million

Future funding plans: None at present

Future markets: Saudi Arabia, potentially Kuwait and other GCC countries

ESSENTIALS

The flights

Emirates flies direct from Dubai to Rio de Janeiro from Dh7,000 return including taxes. Avianca fliles from Rio to Cusco via Lima from $399 (Dhxx) return including taxes. 

The trip

From US$1,830 per deluxe cabin, twin share, for the one-night Spirit of the Water itinerary and US$4,630 per deluxe cabin for the Peruvian Highlands itinerary, inclusive of meals, and beverages. Surcharges apply for some excursions.

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Our legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

Updated: July 04, 2021, 10:06 AM