• Employees work on the the assembly line of the famous Maserati brand, at a factory in Grugliasco on May 22, 2014. “A big part of Fiat’s premium strategy is based on brands like Maserati and Alfa Romeo,” Mr Elkann said at the plant in Grugliasco, where there was also a shareholder meeting celebrating Maserati’s 100th anniversary. MARCO BERTORELLO / AFP
    Employees work on the the assembly line of the famous Maserati brand, at a factory in Grugliasco on May 22, 2014. “A big part of Fiat’s premium strategy is based on brands like Maserati and Alfa Romeo,” Mr Elkann said at the plant in Grugliasco, where there was also a shareholder meeting celebrating Maserati’s 100th anniversary. MARCO BERTORELLO / AFP
  • Italian automaker Fiat’s chairman John Elkann (left) visits the Maserati assembly line. MARCO BERTORELLO / AFP
    Italian automaker Fiat’s chairman John Elkann (left) visits the Maserati assembly line. MARCO BERTORELLO / AFP
  • A Maserati assembly staff member works at the Maserati car plant in Grugliasco, near Turin May 22, 2014. Giorgio Perottino / Reuters
    A Maserati assembly staff member works at the Maserati car plant in Grugliasco, near Turin May 22, 2014. Giorgio Perottino / Reuters
  • The Maserati logo is seen on a vehicle at the Maserati car plant in Grugliasco. Giorgio Perottino / Reuters
    The Maserati logo is seen on a vehicle at the Maserati car plant in Grugliasco. Giorgio Perottino / Reuters
  • Employees work on the the assembly line of the Maserati brand, at a factory in Grugliasco. MARCO BERTORELLO / AFP
    Employees work on the the assembly line of the Maserati brand, at a factory in Grugliasco. MARCO BERTORELLO / AFP
  • A Maserati assembly staff worker at the Maserati car plant. Giorgio Perottino / Reuters
    A Maserati assembly staff worker at the Maserati car plant. Giorgio Perottino / Reuters
  • A Maserati assembly staff member works at the Maserati car plant in Grugliasco. Giorgio Perottino / Reuters
    A Maserati assembly staff member works at the Maserati car plant in Grugliasco. Giorgio Perottino / Reuters
  • Several Maserati Quattroporte are parked outside a Maserati plant on May 22, 2014 in Grugliasco, near Turin. MARCO BERTORELLO / AFP
    Several Maserati Quattroporte are parked outside a Maserati plant on May 22, 2014 in Grugliasco, near Turin. MARCO BERTORELLO / AFP
  • The Maserati logo is seen on a vehicle at the Maserati car plant in Grugliasco. Giorgio Perottino / Reuters
    The Maserati logo is seen on a vehicle at the Maserati car plant in Grugliasco. Giorgio Perottino / Reuters
  • An employee works on the the assembly line at the factory in Grugliasco. MARCO BERTORELLO / AFP
    An employee works on the the assembly line at the factory in Grugliasco. MARCO BERTORELLO / AFP

In pictures: Inside story at Maserati


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Italian automaker Fiat’s chairman John Elkann said the company was pinning its hopes for recovery on the luxury market as he showed off the Grugliasco factory where the famous Maserati brand is produced near Turin.