Saudi Arabia’s Qiddiya Investment Company, backed by the kingdom's sovereign wealth fund, plans to award at least 10 billion riyals ($2.66bn/Dh9.79bn) worth of contracts to various companies this year to speed up the construction of a mega entertainment and sports project in the capital Riyadh.
"We've awarded well over 1bn riyals contracts so far and that figure is going to jump, may be 10 times to 10bn riyals, which will all be construction related contracts," Michael Reininger, its chief executive told The National.
The Qiddiya project includes a number of facilities for sports, arts and entertainment activities. It is being constructed on a 334 square-kilometre site close to Riyadh and part of the Saudi Vision 2030 programme that aims to diversify the economy away from oil.
“We just awarded one of the major road contracts and are receiving major contract bids for the entirety of our utility system," Mr Reininger said. “We have strings of things that are coming up between now and the end of the year.”
In total, the project, which includes American theme park Six Flags, will be home to more than 300 recreational and educational facilities. They are centred around five major themes including parks and attractions, sports and wellness, nature and the environment, arts and culture, as well as motion and mobility.
Despite the coronavirus pandemic, construction at the site and work is ongoing.
“[The] schedule is still on, which is why you see this rapid escalation in the actual contracts being awarded. We are hoping to finish the project by 2023,” Mr Reininger said.
The project is being funded by the Public Investment Fund, the kingdom's sovereign wealth fund, as well as by the government. The company plans to raise additional money through a bond or sukuk offering. The exact size of the bond offering is not disclosed.
“Ultimately there is going to be a combination of additional equity capital that is going to come from third party investors, both regional and international," Mr Reininger said. "There will also be debt that will come from the foreign debt market as well as local and regional markets that will support the overall capital.”
Saudi Arabia is undertaking a number of projects spanning various sectors including real estate, entertainment and tourism. These comprise the $500bn (Dh1.8 trillion) Neom business and industrial zone extending into Egypt and Jordan and a Red Sea project, which includes a nature reserve, diving in coral reefs and heritage sites on about 50 islands.
Tourism is expected to contribute more than 10 per cent of the kingdom’s gross domestic product by 2030 – up from 3 per cent currently – and provide one million jobs. The country recently set up a $4bn fund to develop the tourism industry.
Qiddiya will contribute “significantly” to the country’s economic growth, Mr Reininger said.
“This is going to be a significant contributor to the overall GDP in the form of revenues that are generated directly or indirectly by the project," he said. "It is also going to be the huge contributor to the economy."
Qiddiya accounts for more than 15,000 direct jobs in the first phase and 25,000 direct jobs by 2030 when the company plans to start the second phase of the construction with new hotels, clubs, food and beverage facilities, and entertainment spots.
The company aims to be profitable by 2024 following the opening of the project as revenue from tourism activity is generated.
“There are 33 million people in the kingdom and there is a huge pent up demand," Mr Reininger said. "They are young, they are switched on and have means and they want this kind of entertainment, sports and arts experiences that they haven’t been able to get before.
“And we are going to offer [this to] them at a larger scale and at a higher quality level than certainly anywhere else in the region and perhaps on par with [the] best of the best anywhere in the world“
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What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
Buy farm-fresh food
The UAE is stepping up its game when it comes to platforms for local farms to show off and sell their produce.
In Dubai, visit Emirati Farmers Souq at The Pointe every Saturday from 8am to 2pm, which has produce from Al Ammar Farm, Omar Al Katri Farm, Hikarivege Vegetables, Rashed Farms and Al Khaleej Honey Trading, among others.
In Sharjah, the Aljada residential community will launch a new outdoor farmers’ market every Friday starting this weekend. Manbat will be held from 3pm to 8pm, and will host 30 farmers, local home-grown entrepreneurs and food stalls from the teams behind Badia Farms; Emirates Hydroponics Farms; Modern Organic Farm; Revolution Real; Astraea Farms; and Al Khaleej Food.
In Abu Dhabi, order farm produce from Food Crowd, an online grocery platform that supplies fresh and organic ingredients directly from farms such as Emirates Bio Farm, TFC, Armela Farms and mother company Al Dahra.
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Engine: 2-litre TSI petrol
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Price: From Dh147,000
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Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
Why it pays to compare
A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.
Route 1: bank transfer
The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.
Total cost: Dh567.25 - around 2.9 per cent of the total amount
Total received: €4,670.30
Route 2: online platform
The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.
Total cost: Dh74.10, around 0.4 per cent of the transaction
Total received: €4,756
The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.
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