Above, Diwali shoppers at the Oberoi Mall in Mumbai.
Above, Diwali shoppers at the Oberoi Mall in Mumbai.
Amazon India ran multiple billboard advertisements to promote its online sales.
Amazon India ran multiple billboard advertisements to promote its online sales.
Flipkart and Amazon India, the two biggest online sellers in India, recorded a download of more than 10 million users.
Flipkart and Amazon India, the two biggest online sellers in India, recorded a download of more than 10 million users.
Amazon India has partnered with WOW Express for deliveries to customers. WOW Express operates the rush delivery services on bicycles.
Amazon India has partnered with WOW Express for deliveries to customers. WOW Express operates the rush delivery services on bicycles.
Diwali shoppers at the Croma Electronics Megastore at the Oberoi Mall in Mumbai.
Diwali shoppers at the Croma Electronics Megastore at the Oberoi Mall in Mumbai.
Fresh deliveries arrive from seller partners at the Snapdeal’s fulfillment centre in Bhiwandi.
Fresh deliveries arrive from seller partners at the Snapdeal’s fulfillment centre in Bhiwandi.
Physical stores are working hard to compete with the huge discounts offered by online stores.
Physical stores are working hard to compete with the huge discounts offered by online stores.
Amazon India ran multiple double spread ads in leading newspapers to promote its online sales during Diwali.
Amazon India ran multiple double spread ads in leading newspapers to promote its online sales during Diwali.
Diwali shoppers at the Oberoi Mall in Mumbai.
Diwali shoppers at the Oberoi Mall in Mumbai.
Snapdeal staff work overtime to dispatch purchased goods to customers at the company’s fulfillment centre in Bhiwandi.
Snapdeal staff work overtime to dispatch purchased goods to customers at the company’s fulfillment centre in Bhiwandi.
Flipkart ran full-page ads in leading newspapers to promote its online sales during Diwali.
Flipkart ran full-page ads in leading newspapers to promote its online sales during Diwali.
Snapdeal staff work overtime to dispatch purchased goods to customers at the company’s fulfillment centre in Bhiwandi.
Snapdeal staff work overtime to dispatch purchased goods to customers at the company’s fulfillment centre in Bhiwandi.
Diwali sale at the Oberoi Mall in Mumbai.
Diwali sale at the Oberoi Mall in Mumbai.
Diwali shoppers at the Croma Electronics Megastore at the Oberoi Mall in Mumbai.
Diwali shoppers at the Croma Electronics Megastore at the Oberoi Mall in Mumbai.

Business

Diwali lights up Indian cash registers – in pictures

Liz Claus

November 09, 2015

  • English
  • Arabic

Good tidings for retailers in India has arrived with Diwali – the main shopping season. More shoppers are rushing to the internet to buy gifts, with e-commerce sales this year forecast to triple to US$10 billion from 2014. Photos by Subhash Sharma for The National

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