Sarah Omolewu of Maven Marketing & Events brings celebrities to Dubai to work with local companies. Sarah Dea / The National
Sarah Omolewu of Maven Marketing & Events brings celebrities to Dubai to work with local companies. Sarah Dea / The National

Day in the life: A star-studded career



Sarah Omolewu has worked with dozens of celebrities throughout her career and counts many of their managers as personal friends. As managing partner for Maven Marketing & Events, the American brings celebrities to Dubai to support the marketing, communications and corporate social responsibility campaigns of companies here. She has recently orchestrated appearances by top US basketball players Kobe Bryant and Kareem Abdul-Jabbar and worked with companies including Mubadala and Etihad Airways. She speaks about a typical work day which begins around the same time many others in the city are arriving at the office, but often ends some 14 hours later.

6.30am

I get up. I am a complete morning person. My mind is active and the first thing I do is go to the gym. And then I come out on my terrace. I have a beautiful view of Burj Khalifa. I do my morning meditation there. It’s excellent for balance and I have realised that it really helps me begin the day very centred and focused.

8.30am

I get to work. My mind is very sharp and I write quickly and get a lot of things done so I fire off emails and plan my day. I was headhunted to come here, so Dubai found me. I love it. I have been here five-and-a-half years. I have been able to travel the world because, obviously, Dubai is so close to so many exciting destinations. Being in the States, you could never imagine doing a weekend trip to Hong Kong.

10am

This is when we typically have our team briefings. Right now we are launching Maven Distribution with a focus on bringing or expanding celebrity fashion brands to Dubai and the region.

10.30am

It sounds very clichéd but there truly is no average day. I might meet with one of the luxury retail outlets. I look at the layout of where the clothes would be displayed, things of that nature.

12.30pm

I have lunch with the media. It’s very important for us to maintain strong relationships with the media. When a celebrity comes to Dubai, we put together a very solid PR and marketing campaign that really enhances their presence and brand recognition in the region. We have to choose celebrities who are very personable and enjoy what they do and understand that they are basically being an ambassador for a brand. Particularly in Dubai, a lot of our clients, the families, are worth billions … many are worth more than the celebrities themselves. So a stuck up attitude doesn’t work. There obviously are the diva celebrities but we just tend not to work with them.

2pm

I meet with my attorney because we have a number of celebrity contracts currently under way. I would rather not name them. Once we have a client who is interested in booking a celebrity we manage the contract, negotiate the terms of the agreement. What the celebrity is required to do while they are here, obviously their fee – things of that nature and their rider as well.

3pm

We have a big event for New Year’s Eve, a big celebrity event. I go to the venue with the client and run through the programme as well as look at where the screens are, how the branding is going to appear on the screens. Something big that we always need to be aware of when looking at venues is the security entrance and exit points for the celebrity, potential risks. People who attend these events just go and are completely unaware of all the thought and the planning that goes into these events, particularly with celebrities.

5pm

I go back to the office and finish off any pending emails.

6.30pm

I leave work. I don’t stay in the office too late.

7.30pm

I typically attend a launch event or a gala dinner; it is a way for me to network … and see what the market is leaning towards. It’s almost research.

9.30pm

I get home and schedule my conference calls with Los Angeles or Atlanta with celebrity management because that’s when they start waking up. I really love what I do and I think when you enjoy what you do it doesn’t necessarily seem like work.

10pm

I finish off pending emails and unwind, either by watching a movie or reading a book.

12am

I am in bed. Six hours of sleep a day is all you need.

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What you as a drone operator need to know

A permit and licence is required to fly a drone legally in Dubai.

Sanad Academy is the United Arab Emirate’s first RPA (Remotely Piloted Aircraft) training and certification specialists endorsed by the Dubai Civil Aviation authority.

It is responsible to train, test and certify drone operators and drones in UAE with DCAA Endorsement.

“We are teaching people how to fly in accordance with the laws of the UAE,” said Ahmad Al Hamadi, a trainer at Sanad.

“We can show how the aircraft work and how they are operated. They are relatively easy to use, but they need responsible pilots.

“Pilots have to be mature. They are given a map of where they can and can’t fly in the UAE and we make these points clear in the lectures we give.

“You cannot fly a drone without registration under any circumstances.”

Larger drones are harder to fly, and have a different response to location control. There are no brakes in the air, so the larger drones have more power.

The Sanad Academy has a designated area to fly off the Al Ain Road near Skydive Dubai to show pilots how to fly responsibly.

“As UAS technology becomes mainstream, it is important to build wider awareness on how to integrate it into commerce and our personal lives,” said Major General Abdulla Khalifa Al Marri, Commander-in-Chief, Dubai Police.

“Operators must undergo proper training and certification to ensure safety and compliance.

“Dubai’s airspace will undoubtedly experience increased traffic as UAS innovations become commonplace, the Forum allows commercial users to learn of best practice applications to implement UAS safely and legally, while benefitting a whole range of industries.”

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Part three: an affection for classic cars lives on

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

How Voiss turns words to speech

The device has a screen reader or software that monitors what happens on the screen

The screen reader sends the text to the speech synthesiser

This converts to audio whatever it receives from screen reader, so the person can hear what is happening on the screen

A VOISS computer costs between $200 and $250 depending on memory card capacity that ranges from 32GB to 128GB

The speech synthesisers VOISS develops are free

Subsequent computer versions will include improvements such as wireless keyboards

Arabic voice in affordable talking computer to be added next year to English, Portuguese, and Spanish synthesiser

Partnerships planned during Expo 2020 Dubai to add more languages

At least 2.2 billion people globally have a vision impairment or blindness

More than 90 per cent live in developing countries

The Long-term aim of VOISS to reach the technology to people in poor countries with workshops that teach them to build their own device

Central Bank's push for a robust financial infrastructure
  • CBDC real-value pilot held with three partner institutions
  • Preparing buy now, pay later regulations
  • Preparing for the 2023 launch of the domestic card initiative
  • Phase one of the Financial Infrastructure Transformation (FiT) completed
DEADPOOL & WOLVERINE

Starring: Ryan Reynolds, Hugh Jackman, Emma Corrin

Director: Shawn Levy

Rating: 3/5

Company profile

Company name: Tuhoon
Year started: June 2021
Co-founders: Fares Ghandour, Dr Naif Almutawa, Aymane Sennoussi
Based: Riyadh
Sector: health care
Size: 15 employees, $250,000 in revenue
Investment stage: seed
Investors: Wamda Capital, Nuwa Capital, angel investors

The Specs

Engine: 1.6-litre 4-cylinder petrol
Power: 118hp
Torque: 149Nm
Transmission: Six-speed automatic
Price: From Dh61,500
On sale: Now

The specs

Engine: 3.9-litre twin-turbo V8
Power: 620hp from 5,750-7,500rpm
Torque: 760Nm from 3,000-5,750rpm
Transmission: Eight-speed dual-clutch auto
On sale: Now
Price: From Dh1.05 million ($286,000)

The specs

Engine: 3.0-litre 6-cyl turbo

Power: 435hp at 5,900rpm

Torque: 520Nm at 1,800-5,500rpm

Transmission: 9-speed auto

Price: from Dh498,542

On sale: now

3 Body Problem

Creators: David Benioff, D B Weiss, Alexander Woo

Starring: Benedict Wong, Jess Hong, Jovan Adepo, Eiza Gonzalez, John Bradley, Alex Sharp

Rating: 3/5

Star Wars: Episode I – The Phantom Menace

Developer: Big Ape Productions
Publisher: LucasArts
Consoles: PC, PlayStation
Rating: 2/5

Top tips

Create and maintain a strong bond between yourself and your child, through sensitivity, responsiveness, touch, talk and play. “The bond you have with your kids is the blueprint for the relationships they will have later on in life,” says Dr Sarah Rasmi, a psychologist.
Set a good example. Practise what you preach, so if you want to raise kind children, they need to see you being kind and hear you explaining to them what kindness is. So, “narrate your behaviour”.
Praise the positive rather than focusing on the negative. Catch them when they’re being good and acknowledge it.
Show empathy towards your child’s needs as well as your own. Take care of yourself so that you can be calm, loving and respectful, rather than angry and frustrated.
Be open to communication, goal-setting and problem-solving, says Dr Thoraiya Kanafani. “It is important to recognise that there is a fine line between positive parenting and becoming parents who overanalyse their children and provide more emotional context than what is in the child’s emotional development to understand.”

All or Nothing

Amazon Prime

Four stars

UAE currency: the story behind the money in your pockets
COMPANY PROFILE

Company: Eco Way
Started: December 2023
Founder: Ivan Kroshnyi
Based: Dubai, UAE
Industry: Electric vehicles
Investors: Bootstrapped with undisclosed funding. Looking to raise funds from outside

Attacks on Egypt’s long rooted Copts

Egypt’s Copts belong to one of the world’s oldest Christian communities, with Mark the Evangelist credited with founding their church around 300 AD. Orthodox Christians account for the overwhelming majority of Christians in Egypt, with the rest mainly made up of Greek Orthodox, Catholics and Anglicans.

The community accounts for some 10 per cent of Egypt’s 100 million people, with the largest concentrations of Christians found in Cairo, Alexandria and the provinces of Minya and Assiut south of Cairo.

Egypt’s Christians have had a somewhat turbulent history in the Muslim majority Arab nation, with the community occasionally suffering outright persecution but generally living in peace with their Muslim compatriots. But radical Muslims who have first emerged in the 1970s have whipped up anti-Christian sentiments, something that has, in turn, led to an upsurge in attacks against their places of worship, church-linked facilities as well as their businesses and homes.

More recently, ISIS has vowed to go after the Christians, claiming responsibility for a series of attacks against churches packed with worshippers starting December 2016.

The discrimination many Christians complain about and the shift towards religious conservatism by many Egyptian Muslims over the last 50 years have forced hundreds of thousands of Christians to migrate, starting new lives in growing communities in places as far afield as Australia, Canada and the United States.

Here is a look at major attacks against Egypt's Coptic Christians in recent years:

November 2: Masked gunmen riding pickup trucks opened fire on three buses carrying pilgrims to the remote desert monastery of St. Samuel the Confessor south of Cairo, killing 7 and wounding about 20. IS claimed responsibility for the attack.

May 26, 2017: Masked militants riding in three all-terrain cars open fire on a bus carrying pilgrims on their way to the Monastery of St. Samuel the Confessor, killing 29 and wounding 22. ISIS claimed responsibility for the attack.

April 2017: Twin attacks by suicide bombers hit churches in the coastal city of Alexandria and the Nile Delta city of Tanta. At least 43 people are killed and scores of worshippers injured in the Palm Sunday attack, which narrowly missed a ceremony presided over by Pope Tawadros II, spiritual leader of Egypt Orthodox Copts, in Alexandria's St. Mark's Cathedral. ISIS claimed responsibility for the attacks.

February 2017: Hundreds of Egyptian Christians flee their homes in the northern part of the Sinai Peninsula, fearing attacks by ISIS. The group's North Sinai affiliate had killed at least seven Coptic Christians in the restive peninsula in less than a month.

December 2016: A bombing at a chapel adjacent to Egypt's main Coptic Christian cathedral in Cairo kills 30 people and wounds dozens during Sunday Mass in one of the deadliest attacks carried out against the religious minority in recent memory. ISIS claimed responsibility.

July 2016: Pope Tawadros II says that since 2013 there were 37 sectarian attacks on Christians in Egypt, nearly one incident a month. A Muslim mob stabs to death a 27-year-old Coptic Christian man, Fam Khalaf, in the central city of Minya over a personal feud.

May 2016: A Muslim mob ransacks and torches seven Christian homes in Minya after rumours spread that a Christian man had an affair with a Muslim woman. The elderly mother of the Christian man was stripped naked and dragged through a street by the mob.

New Year's Eve 2011: A bomb explodes in a Coptic Christian church in Alexandria as worshippers leave after a midnight mass, killing more than 20 people.

COMPANY PROFILE

Company name: Znap

Started: 2017

Founder: Uday Rathod

Based: Dubai, UAE

Industry: FinTech

Funding size: $1m+

Investors: Family, friends

COMPANY PROFILE

Name: SupplyVan
Based: Dubai, UAE
Launch year: 2017
Number of employees: 29
Sector: MRO and e-commerce
Funding: Seed

FINAL SCORES

Fujairah 130 for 8 in 20 overs

(Sandy Sandeep 29, Hamdan Tahir 26 no, Umair Ali 2-15)

Sharjah 131 for 8 in 19.3 overs

(Kashif Daud 51, Umair Ali 20, Rohan Mustafa 2-17, Sabir Rao 2-26)

Sukuk

An Islamic bond structured in a way to generate returns without violating Sharia strictures on prohibition of interest.

States of Passion by Nihad Sirees,
Pushkin Press

Veil (Object Lessons)
Rafia Zakaria
​​​​​​​Bloomsbury Academic

Visit Abu Dhabi culinary team's top Emirati restaurants in Abu Dhabi

Yadoo’s House Restaurant+& Cafe

For the karak and Yoodo's house platter with includes eggs, balaleet, khamir and chebab bread.

Golden Dallah

For the cappuccino, luqaimat and aseeda.

Al Mrzab Restaurant

For the shrimp murabian and Kuwaiti options including Kuwaiti machboos with kebab and spicy sauce.

Al Derwaza

For the fish hubul, regag bread, biryani and special seafood soup. 

UAE v Gibraltar

What: International friendly

When: 7pm kick off

Where: Rugby Park, Dubai Sports City

Admission: Free

Online: The match will be broadcast live on Dubai Exiles’ Facebook page

UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)