Countries like the US are facing a creativity crisis which some blame on technology and limited attention spans. A study by William & Mary University shows that while the country's results on IQ tests have been on the rise, its scores on the Torrance Test of Creative Thinking have been declining since 1990. AP
Countries like the US are facing a creativity crisis which some blame on technology and limited attention spans. A study by William & Mary University shows that while the country's results on IQ tests have been on the rise, its scores on the Torrance Test of Creative Thinking have been declining since 1990. AP
Countries like the US are facing a creativity crisis which some blame on technology and limited attention spans. A study by William & Mary University shows that while the country's results on IQ tests have been on the rise, its scores on the Torrance Test of Creative Thinking have been declining since 1990. AP
Countries like the US are facing a creativity crisis which some blame on technology and limited attention spans. A study by William & Mary University shows that while the country's results on IQ tests

Is technology limiting entrepreneurs’ creativity?


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I recently watched a home video on social media taken by a tourist more than 23 years ago as they walked around City Centre Deira in Dubai. Hundreds of nostalgic users commented on the clip. Many pointed out that no one was holding a smartphone, and how our social connections were better then.

Beyond social connections, our dependence on technology has led to many discussions that claim our creativity is being limited by our reliance on them.

But this isn’t a new argument. When I was a child, video games were viewed negatively and blamed for limiting our imagination, our social skills, and as a result, my parents limited our play time.

Others argue that technology such as artificial intelligence is enhancing creativity. Some point to research on the negative impact of mindless scrolling on smartphones, smart devices and consumption of information, saying it restricts the time to daydream, to let minds freely wander and produce creative ideas.

Albert Einstein appreciated the power of a wandering mind. He spent hours on his sailboat allowing his mind to drift. Some attributed daydreaming as a contributing element to Einstein's and Isaac Newton’s accomplishments.

Countries like the US are facing a creativity crisis, according to a study by William & Mary’s Kyung-Hee Kim. And while the country's results on IQ tests have been on the rise, its scores on the Torrance Test of Creative Thinking have been declining since 1990, with creativity levels dropping across all age groups, but the decrease is most significant among young students.

Still, it’s not fair to say that technology has not contributed to creativity. Technology has been a critical enabler.

Today, entrepreneurs don’t necessarily need an office to start a business and can instantly reach people across the world.

For artists, social media serves as an important medium for them to show their work. Such channels are also an important platform for budding designers.

Many content creators have built lucrative careers, and media stars were born with the help of YouTube.

Social media channels have also been conduits for e-commerce and helped enhance the freelance economy.

While technology is distracting, it has helped promote entrepreneurs, the work of creative and aspiring individuals, and provided avenues for growth, networking and diversifying income streams.

Technology will only continue to advance, and amid the detractors and criticism the answer as always comes down to moderation and balance.

A balanced environment that nurtures creativity and mindful use of technology is the answer.

Manar Al Hinai is an award-winning Emirati writer and communications consultant based in Abu Dhabi.

Despacito's dominance in numbers

Released: 2017

Peak chart position: No.1 in more than 47 countries, including the United States, the United Kingdom, Australia and Lebanon

Views: 5.3 billion on YouTube

Sales: With 10 million downloads in the US, Despacito became the first Latin single to receive Diamond sales certification

Streams: 1.3 billion combined audio and video by the end of 2017, making it the biggest digital hit of the year.

Awards: 17, including Record of the Year at last year’s prestigious Latin Grammy Awards, as well as five Billboard Music Awards

UAE currency: the story behind the money in your pockets
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UAE currency: the story behind the money in your pockets
How to protect yourself when air quality drops

Install an air filter in your home.

Close your windows and turn on the AC.

Shower or bath after being outside.

Wear a face mask.

Stay indoors when conditions are particularly poor.

If driving, turn your engine off when stationary.

What drives subscription retailing?

Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.

The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.

The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.

The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.

UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.

That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.

Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.

Updated: June 27, 2022, 4:30 AM