With more things to do on an aircraft these days, the in-flight magazine is probably not as widely read as it used to be. Still, it is an effective PR tool, conveying an airline's cuddly side to what is a captive audience. The good ones, British Airways' High Life in particular, run slick features, often written by celebrities, on the destinations the airline serves, lush shopping spreads and profiles of the great and the good who embody the company's brand values.
Lebanon's national carrier, Middle East Airlines, has a trilingual hodgepodge called Cedar Wings. It's not by any stretch a great read. I can't comment on the Arabic or the French, but the English is appalling and the features dire (although things have slightly improved since the early 1990s, when it once ran an article on hearing aids).
The most recent issue of Cedar Wings is no exception. The cover story, "MEA's journey in 15 years", is a 32-page hagiography, dedicated to the achievements of the current chairman, Mohammad Hout, and how a former central bank employee turned around a loss-making airline.
In true Lebanese fashion, no stops were left un-pulled and no superlative omitted. Mr Hout is showered with plaudits by everyone from prime ministers and ministers past and present, a former MEA chairman, the head of the central bank and various business leaders. Tom Enders, the chief executive of Airbus even referred to Mr Hout as "my brother". It's heady stuff.
When Mr Hout was appointed in 1997, MEA was haemorrhaging US$42 million (Dh154.2m) a year. By 2002 it was in the black with a $3m net profit and by 2009 $109m. Things have admittedly dipped since those heady days, with 2011 profits falling to $63m, a state of affairs that has probably more to do with the regional turmoil and Lebanon's catastrophic government than anything else.
And yet if the truth were told Mr Hout is no guru chief executive. Those who know him say he is extremely bright and has a phenomenal memory for detail, but ultimately he is cut from ordinary managerial cloth.
The real, unadorned, story is much more compelling. In the years after the Lebanese civil war, MEA, once the most advanced and feted airline in the region, had become bloated with sectarian appointees and burdened by an ageing fleet.
Enter Rafiq Hariri, the late prime minister, who made it his life mission to modernise Lebanon as a destination for Arab tourists. MEA was a boil that needed to be lanced and a deal was struck between Hariri and the Amal leader Nabih Berri, whose supporters had found unproductive sinecures with the airline, that would allow MEA to shed this dead wood with minimal fuss.
The central bank, which partly owns MEA, stumped up the severance money and then put its man, Mr Hout, into the top job. Aware that he knew zero about aviation, it prudently brought in a French aviation consultant.
The French connection didn't end there. Hariri's personal friendship with Jacques Chirac, France's president at the time, was instrumental in buying a new homogenous fleet from Airbus and restructuring profitable new routes, across the Atlantic via Paris in partnership with Air France.
Mr Hout, with the backing of the central bank, stuck to his task manfully, even when angry employees besieged his offices soon after his appointment. When Mr Hout was appointed I wasn't convinced, but given everything, he's actually done rather well. Maybe MEA really does have something to shout about.
But please find a decent editor for the magazine.
Michael Karam is a Beirut-based freelance writer
THE NEW BATCH'S FOCUS SECTORS
AiFlux – renewables, oil and gas
DevisionX – manufacturing
Event Gates – security and manufacturing
Farmdar – agriculture
Farmin – smart cities
Greener Crop – agriculture
Ipera.ai – space digitisation
Lune Technologies – fibre-optics
Monak – delivery
NutzenTech – environment
Nybl – machine learning
Occicor – shelf management
Olymon Solutions – smart automation
Pivony – user-generated data
PowerDev – energy big data
Sav – finance
Searover – renewables
Swftbox – delivery
Trade Capital Partners – FinTech
Valorafutbol – sports and entertainment
Workfam – employee engagement
Sheer grandeur
The Owo building is 14 storeys high, seven of which are below ground, with the 30,000 square feet of amenities located subterranean, including a 16-seat private cinema, seven lounges, a gym, games room, treatment suites and bicycle storage.
A clear distinction between the residences and the Raffles hotel with the amenities operated separately.
Confirmed bouts (more to be added)
Cory Sandhagen v Umar Nurmagomedov
Nick Diaz v Vicente Luque
Michael Chiesa v Tony Ferguson
Deiveson Figueiredo v Marlon Vera
Mackenzie Dern v Loopy Godinez
Tickets for the August 3 Fight Night, held in partnership with the Department of Culture and Tourism Abu Dhabi, went on sale earlier this month, through www.etihadarena.ae and www.ticketmaster.ae.
THE BIO
Born: Mukalla, Yemen, 1979
Education: UAE University, Al Ain
Family: Married with two daughters: Asayel, 7, and Sara, 6
Favourite piece of music: Horse Dance by Naseer Shamma
Favourite book: Science and geology
Favourite place to travel to: Washington DC
Best advice you’ve ever been given: If you have a dream, you have to believe it, then you will see it.
SPEC SHEET: SAMSUNG GALAXY Z FOLD5
Main display: 7.6" QXGA+ Dynamic Amoled 2X, Infinity Flex, 2176 x 1812, 21.6:18, 374ppi, HDR10+, up to 120Hz
Cover display: 6.2" HD+ Dynamic Amoled 2X, 2316 x 904, 23.1:9, 402ppi, up to 120Hz
Processor: Qualcomm Snapdragon 8 Gen 2, 4nm, octa-core; Adreno 740 GPU
Memory: 12GB
Capacity: 256/512GB / 1TB (online exclusive)
Platform: Android 13, One UI 5.1.1
Main camera: Triple 12MP ultra-wide (f/2.2) + 50MP wide (f/1.8) + 10MP telephoto (f/2.4), dual OIS, 3x optical zoom, 30x Space Zoom, portrait, super slo-mo
Video: 8K@24fps, 4K@60fps, full-HD@60/240fps, HD@960fps; slo-mo@60/240/960fps; HDR10+
Cover camera: 10MP (f/2.2)
Inner front camera: Under-display 4MP (f/1.8)
Battery: 4400mAh, 25W fast charging, 15W wireless, 4.5W reverse wireless
Connectivity: 5G; Wi-Fi, Bluetooth 5.3, NFC (Samsung Pay)
I/O: USB-C
Cards: Nano-SIM + eSIM; dual nano-SIMs + eSIM
Colours: Cream, icy blue, phantom black; online exclusives – blue, grey
In the box: Fold5, USB-C-to-USB-C cable
Price: Dh6,799 / Dh7,249 / Dh8,149
The specs
Common to all models unless otherwise stated
Engine: 4-cylinder 2-litre T-GDi
0-100kph: 5.3 seconds (Elantra); 5.5 seconds (Kona); 6.1 seconds (Veloster)
Power: 276hp
Torque: 392Nm
Transmission: 6-Speed Manual/ 8-Speed Dual Clutch FWD
Price: TBC
UAE currency: the story behind the money in your pockets
HEY MERCEDES, WHAT CAN YOU DO FOR ME?
Mercedes-Benz's MBUX digital voice assistant, Hey Mercedes, allows users to set up commands for:
• Navigation
• Calls
• In-car climate
• Ambient lighting
• Media controls
• Driver assistance
• General inquiries such as motor data, fuel consumption and next service schedule, and even funny questions
There's also a hidden feature: pressing and holding the voice command button on the steering wheel activates the voice assistant on a connected smartphone – Siri on Apple's iOS or Google Assistant on Android – enabling a user to command the car even without Apple CarPlay or Android Auto