The popular Guitar Hero video-game series is set to return in the autumn. Courtesy FreeStyle Games
The popular Guitar Hero video-game series is set to return in the autumn. Courtesy FreeStyle Games

New Guitar Hero Live features live-action actors and a redesigned guitar



Guitar Hero is set for a comeback tour. The publisher Activision Blizzard last week announced plans to resurrect the once-popular video-game franchise, which required players to rhythmically tap guitar-shaped controllers in time to music from many of the world's top bands.

The new entry, due for release in the autumn, will be called Guitar Hero Live and introduce to the series a redesigned guitar, live-action actors (rather than the cartoon-style animated characters of the previous games) and an online music video ­network.

"We said we would bring it back when we've got true innovation," says Jamie Jackson, the creative director at Guitar Hero Live developer FreeStyleGames, who previously worked on Sing Party and the DJ Hero series.

“We wouldn’t have come back if we didn’t think we were giving you a new experience. We genuinely feel like we’ve nailed it with innovation.”

Guitar Hero Live will cast players as an up-and-coming guitarist in a fictitious band. Instead of looking at a computer-generated avatar playing along with a cartoon band on-screen, wannabe rockers will now get a first-person view of their bandmates and audiences, portrayed by human actors. As in previous games, the crowd will boo or cheer, depending on how well the player is hitting the notes.

“We want you to feel like a rock star again,” said Jackson. “We want to put you on stage, whether it’s in front of 100 people, 1,000 people or 100,000 people. We want you to experience what it feels like to perform on stage. That’s why we’ve turned the camera around and made it first-person. As we were working on this, we actually code-named it ‘Stage Fright’.”

Although the game will, like the previous versions, feature original music performed by artists such as The Rolling Stones, Ed Sheeran, Green Day, The Black Keys, The Killers and Fall Out Boy, Guitar Hero Live will forgo digital likenesses of the musicians in favour of actors portraying fake band members.

The other major change is to the buttons the player presses on the neck of the guitar. The familiar colour-coded, five-button system has gone, replaced by two rows of three. Jackson said the new six-button configuration would provide veteran players with a bigger challenge and more closely mimic the act of playing real chords, while still be simple and enjoyable for new and more casual players.

For the game's online mode, FreeStyleGames has created a music-video network called GHTV. The original mode allows players to compete against each other – online or in person – against the backdrop of music videos. Access to it will be included in the game's US$99.99 (Dh367) price tag.

At its height in 2009, the Guitar Hero series topped $2 billion in sales but popularity waned and Activision put the franchise on hold in 2011 after Guitar Hero: Warriors of Rock.

"For us, five years is an eternity," said Tyler Michaud, the director of product management at Activision. "With the new cycle of consoles, it felt like the right time to return. Nothing about it is analogous to the old Guitar Hero. The note tracking, guitar and visuals are all different and GHTV is an all-new concept. It's a completely new game from the ground up."

The Guitar Hero revival follows last month's tease from Rock Band developer Harmonix that it is bringing back its own series. Unlike Guitar Hero Live, Harmonix said Rock Band 4 would seek to be fully backward compatible, meaning previously purchased songs and controllers can be used with the new game.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Profile Idealz

Company: Idealz

Founded: January 2018

Based: Dubai

Sector: E-commerce

Size: (employees): 22

Investors: Co-founders and Venture Partners (9 per cent)

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