Whether considered as a by-product of the recession or the target audience's satisfaction with flat-screen, high-definition television and motion picture spectacles such as Avatar, the fact remains that only about 30 per cent of Broadway shows turn a profit.
Prudence breeds conservatism, and in 2010, Broadway producers are seeking new ways to play it safe. As a starting point, even the most ambitious musicals have scaled down their set design, with revivals such as Ragtime and Finian's Rainbow attempting to wow audiences with exquisite choreography in place of expensive facades. But the most efficient economic model, especially when catering to the masses, is to pack your show with the biggest stars money can buy. Backed into a corner, producers now realise that proximity to celebrities is, for the average theatregoer, as big a thrill as a last-minute plot twist.
There's no point in pretending otherwise: if a show isn't already a brand-name revival, it needs star power to justify its existence. A Steady Rain and Hamlet, two of last fall's biggest hits, were bolstered by the blockbuster clout of Hugh Jackman and Daniel Craig and Jude Law, respectively. The former production, which opened to mixed reviews, set a Broadway sales record by grossing more than $1 million (Dh3.67m) in a single week. This despite the fact that A Steady Rain is a two-character melodrama set on a dark, bare-bones stage. The critic Ben Brantley cleverly outlined the play's most obvious appeal, saying the show is "probably best regarded as a small, wobbly pedestal on which two gods of the screen may stand in order to be worshipped".
The current Broadway season has brought out impressive names to uphold this new order. A revival of Arthur Miller's A View From the Bridge brings the big-screen goddess Scarlett Johansson to the stage, where she tangles with Liev Schreiber. In A Behanding in Spokane, Christopher Walken, Sam Rockwell and the contemporary Hollywood It-girl Zoe Kazan perform in the Irish playwright Martin McDonagh's first United States-set production. That movie audiences now know McDonagh as the writer/director of the Colin Farrell vehicle In Bruges shouldn't hurt ticket sales one bit.
Even musicals are attempting to woo the celebrity seekers: A Little Night Music, which might have been expected to coast on the composer Stephen Sondheim's name recognition, has been revived with the added reinforcement of Catherine Zeta-Jones and Angela Lansbury.
Another contemporary trend recently reported in The New York Times finds pop-culture icons "presenting" Broadway shows that lack big-name performers. Elton John has invested in Geoffrey Naufft's play Next Fall, and Oprah Winfrey received top billing on The Color Purple after donating $1 million. For Fela!, a well-received new musical based on the life of the Afrobeat pioneer Fela Anikulapo-Kuti, Jay-Z, Will Smith and Jada Pinkett Smith cobbled together $3 million of start-up funds, and now their names adorn the marquee.
As an added draw, recognisable figures are increasingly calling the shots behind the scenes. Off-Broadway, Ethan Hawke has reunited with his buddies from the Malaparte Theater Company to stage Sam Shepard's family drama A Lie of the Mind. The play features Alessandro Nivola and Josh Hamilton, but Hawke, as director, provides the most marketable name.
Across the river in Brooklyn, one can find Shakespeare's The Tempest directed by the American Beauty auteur Sam Mendes - in case the Bard's imprimatur is no longer glitzy enough.
The specs
Engine: 2.0-litre turbo 4-cyl
Transmission: eight-speed auto
Power: 190bhp
Torque: 300Nm
Price: Dh169,900
On sale: now
The specs: 2018 Volkswagen Teramont
Price, base / as tested Dh137,000 / Dh189,950
Engine 3.6-litre V6
Gearbox Eight-speed automatic
Power 280hp @ 6,200rpm
Torque 360Nm @ 2,750rpm
Fuel economy, combined 11.7L / 100km
57 Seconds
Director: Rusty Cundieff
Stars: Josh Hutcherson, Morgan Freeman, Greg Germann, Lovie Simone
Rating: 2/5
Company Profile
Company name: Cargoz
Date started: January 2022
Founders: Premlal Pullisserry and Lijo Antony
Based: Dubai
Number of staff: 30
Investment stage: Seed
UAE currency: the story behind the money in your pockets
The specs
Engine: 4-litre twin-turbo V8
Transmission: nine-speed
Power: 542bhp
Torque: 700Nm
Price: Dh848,000
On sale: now
The specs
Engine: 2.0-litre 4-cyl
Power: 153hp at 6,000rpm
Torque: 200Nm at 4,000rpm
Transmission: 6-speed auto
Price: Dh99,000
On sale: now
COMPANY PROFILE
Company name: Revibe
Started: 2022
Founders: Hamza Iraqui and Abdessamad Ben Zakour
Based: UAE
Industry: Refurbished electronics
Funds raised so far: $10m
Investors: Flat6Labs, Resonance and various others
Easter Sunday
Director: Jay Chandrasekhar
Stars: Jo Koy, Tia Carrere, Brandon Wardell, Lydia Gaston
Rating: 3.5/5
Company Profile
Company name: Hoopla
Date started: March 2023
Founder: Jacqueline Perrottet
Based: Dubai
Number of staff: 10
Investment stage: Pre-seed
Investment required: $500,000
MATCH INFO
Manchester United 2 (Heaton (og) 42', Lindelof 64')
Aston Villa 2 (Grealish 11', Mings 66')
COMPANY PROFILE
Company name: Klipit
Started: 2022
Founders: Venkat Reddy, Mohammed Al Bulooki, Bilal Merchant, Asif Ahmed, Ovais Merchant
Based: Dubai, UAE
Industry: Digital receipts, finance, blockchain
Funding: $4 million
Investors: Privately/self-funded
PREMIER LEAGUE FIXTURES
Saturday (UAE kick-off times)
Watford v Leicester City (3.30pm)
Brighton v Arsenal (6pm)
West Ham v Wolves (8.30pm)
Bournemouth v Crystal Palace (10.45pm)
Sunday
Newcastle United v Sheffield United (5pm)
Aston Villa v Chelsea (7.15pm)
Everton v Liverpool (10pm)
Monday
Manchester City v Burnley (11pm)
On Instagram: @WithHopeUAE
Although social media can be harmful to our mental health, paradoxically, one of the antidotes comes with the many social-media accounts devoted to normalising mental-health struggles. With Hope UAE is one of them.
The group, which has about 3,600 followers, was started three years ago by five Emirati women to address the stigma surrounding the subject. Via Instagram, the group recently began featuring personal accounts by Emiratis. The posts are written under the hashtag #mymindmatters, along with a black-and-white photo of the subject holding the group’s signature red balloon.
“Depression is ugly,” says one of the users, Amani. “It paints everything around me and everything in me.”
Saaed, meanwhile, faces the daunting task of caring for four family members with psychological disorders. “I’ve had no support and no resources here to help me,” he says. “It has been, and still is, a one-man battle against the demons of fractured minds.”
In addition to With Hope UAE’s frank social-media presence, the group holds talks and workshops in Dubai. “Change takes time,” Reem Al Ali, vice chairman and a founding member of With Hope UAE, told The National earlier this year. “It won’t happen overnight, and it will take persistent and passionate people to bring about this change.”
Nick's journey in numbers
Countries so far: 85
Flights: 149
Steps: 3.78 million
Calories: 220,000
Floors climbed: 2,000
Donations: GPB37,300
Prostate checks: 5
Blisters: 15
Bumps on the head: 2
Dog bites: 1
THE SPECS
Engine: 3.6-litre V6
Transmission: eight-speed automatic
Power: 285bhp
Torque: 353Nm
Price: TBA
On sale: Q2, 2020
GOODBYE JULIA
Director: Mohamed Kordofani
Starring: Siran Riak, Eiman Yousif, Nazar Goma
Rating: 5/5
Usain Bolt's World Championships record
2007 Osaka
200m Silver
4x100m relay Silver
2009 Berlin
100m Gold
200m Gold
4x100m relay Gold
2011 Daegu
100m Disqualified in final for false start
200m Gold
4x100m relay Gold
2013 Moscow
100m Gold
200m Gold
4x100m relay Gold
2015 Beijing
100m Gold
200m Gold
4x100m relay Gold
Details
Through Her Lens: The stories behind the photography of Eva Sereny
Forewords by Jacqueline Bisset and Charlotte Rampling, ACC Art Books
RESULTS
5pm: Maiden (PA) Dh80,000 1,400m, Winner SS Lamea, Saif Al Balushi (jockey), Ibrahim Al Hadhrami (trainer).
5.30pm: Wathba Stallions Cup Handicap (PA) Dh70,000 1,400m, Winner AF Makerah, Sean Kirrane, Ernst Oertel
6pm: Handicap (PA) Dh80,000 1,600m, Winner Maaly Al Reef, Brett Doyle, Abdallah Al Hammadi
6.30pm: Handicap (PA) Dh90,000 1,600m, Winner AF Momtaz, Antonio Fresu, Musabah Al Muhairi
7pm: Handicap (PA) Dh80,000 2,200m, Winner Morjanah Al Reef, Brett Doyle, Abdallah Al Hammadi
7.30pm: Handicap (TB) Dh100,000 2,200m, Winner Mudarrab, Jim Crowley, Erwan Charpy
Reputation
Taylor Swift
(Big Machine Records)
Voy! Voy! Voy!
Director: Omar Hilal
Stars: Muhammad Farrag, Bayoumi Fouad, Nelly Karim
Rating: 4/5