Cage The Elephant’s Tell Me I’m Pretty. Courtesy RCA Records
Cage The Elephant’s Tell Me I’m Pretty. Courtesy RCA Records
Cage The Elephant’s Tell Me I’m Pretty. Courtesy RCA Records
Cage The Elephant’s Tell Me I’m Pretty. Courtesy RCA Records

Album review: Cage the Elephant’s latest only proves that boring sells


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Tell Me I’m Pretty

Cage the Elephant

(RCA Records)

One and a half stars

There are 10 tracks on Cage the Elephant's fourth record, Tell Me I'm Pretty. I had to write down that number and double-check it for veracity because after repeated listening I could have sworn there were only two or three.

The formulaic Kentucky band is certainly successful. They’ll keep on riding along on the kind of vibes popularised by fellow mid-southern American acts, The Black Keys – indeed, Dan Auerbach was a producer here – or Band of Horses, or any poster-kids of the pseudo-Americana aesthetic that has somehow persisted.

It’s a sound that hasn’t been interesting or innovative in more than a decade but, hey, apparently boring sells.

Pretty finds the Grammy-approved band strumming and drumming along, while vocalist Matthew Schultz spits out, in his forgettable voice, the typical fare for the genre: women do or don’t be messin’ around, and the absolute, life-and-death need for love. And lots of and lots of rhyming. It’s nothing if not safe.

kjeffers@thenational.ae