Taylor Swift sued by Utah theme park over 'Evermore' trademark

The fantasy theme park says Swift's December release has negatively impacted its Google searchability

FILE - This April 23, 2019 file photo shows Taylor Swift at the Time 100 Gala, celebrating the 100 most influential people in the world in New York. Scooter Braun’s Ithaca Holdings acquired Big Machine Label Group, home to Swift’s first six albums, including the Grammy winners for album of the year, 2008’s “Fearless” and 2014’s “1989.” (Photo by Charles Sykes/Invision/AP, File)
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A fantasy-themed amusement park in Utah has filed a lawsuit against Taylor Swift for alleged trademark infringement following the release of her latest album, Evermore.

Evermore Parks said in its lawsuit filed on Tuesday that the title of Swift's 2020 album Evermore violates the park's trademark rights.

According to court documents, owners of Evermore Parks are seeking millions in damages, plus all legal fees. The documents also allege that the release of Evermore has had a negative impact on the park's Google search presence.

Taylor Swift's 'Evermore' album art
Taylor Swift's 'Evermore' album art

Swift's lawyers said the allegations are "baseless" and they refused to comply with a cease and desist letter the park sent to Swift on December 18. They added that the singer-songwriter styled her new album "in a way that is entirely distinct" from the park's aesthetic.

Evermore Parks claims that Swift's album art infringes on their designs.

The theme park was created in 2018 and features costumed actors and performers.

In court documents, Evermore Parks chief executive Ken Bretschneider said that after Swift's album was released on December 11, search results for the theme park dropped on Google in favour of the album.

Bretschneider also alleged that the Evermore album title infringes on the park's merchandise designs, The Salt Lake Tribune reported.

“We’re protecting our brands,” Bretschneider said. “We built brands not just to build a park but to do books, to start doing games, to start doing albums.”

Additional reporting from Associated Press