‘Be Yourself’: K-pop singer Jay B talks new music, his UAE visit and Got7


Thoraya Abdullahi
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More than two years after his scheduled performance in the UAE was cancelled owing to the pandemic, K-pop star Jay B finally made his UAE debut.

The singer, whose real name is Lim Jae-beom, took to the stage at Etihad Arena over the weekend to perform as part of Hyperound K-Fest Abu Dhabi.

"The fact that I could come this time around is a relief," he tells The National. "And, to be able to put on a great show and experience the culture here is so fun.

"When I travel I like to experience the city and not the new buildings. I would like to see a mosque and everything that locals enjoy, like old buildings and old culture.”

His performance at the K-Fest, during which he wowed crowds with hits such as BTW and AM PM, precedes the release of his second solo album Be Yourself, the follow-up to last year's SOMO:Fume, and fans can expect a new sound.

SOMO:Fume was more on the hip-hop and R&B side of the music spectrum,” he says. “This new release is definitely more fun and intimate.

“I tried out a lot of different things when it comes to the album, so please look forward to it.”

He also offered fans an insight into his favourite track from the forthcoming album, Holyday.

“The lyrics and the meaning behind them is so good — it is my favourite song I have released so far.”

K-pop fans in the crowd at K-Fest at Etihad Arena. Pawan Singh / The National
K-pop fans in the crowd at K-Fest at Etihad Arena. Pawan Singh / The National

The theme for Be Yourself was a collaborative effort between Jay B, 28, his record company A&R and his fans around the world, who sent him suggestions for the kind of tracks they wanted to hear from him.

And he teases that the album's theme will be present throughout all accompanying music videos too.

“Once the theme was decided, I worked on the music videos to match it,” he says.

While Jay B is currently busy working on his solo material, that is just one of many outlets for his creativity. He has also released music under the name Def or Defsoul.

“I promote as Jay B when I am a songwriter, bee-boy or doing photo exhibitions," he explains. "But Def is my producer name, that's the easiest way to differentiate it.”

He’s also been a member of bands JJ Project, consisting of Jay B and Jinyoung, as well as Jus2, where he teamed up with Yugyeom. However, he is perhaps best known for being the lead singer in boy band Got7.

And, while Be Yourself is his current focus, Jay B wants to reassure fans that the band is quietly working together and discussing plans for a comeback. They may have to wait for a little while, but when they do reunite, he thinks the UAE would be a great place for his bandmates to visit.

“I know it might suit BamBam," he says. "But Jackson would have so much fun here.”

Despite the fact that Jay B has already achieved so much, and has been in the spotlight since he was in his teens, he doesn't think of himself as a "celebrity".

“I don’t think I am a successful celebrity, I am just a person," he says. "The way I see it is that I don’t force my thoughts on others, but I like to be clear on what I think, and be humble about the way I go about it.

“If I have a life saying, it would be: 'There is only one life to live, so live it to the fullest without any regrets.”

Highlights from Hyperound K-Fest Abu Dhabi — in pictures

  • K-pop star Jay B performs at K-Fest Abu Dhabi during his first visit to the UAE. Pawan Singh / The National
    K-pop star Jay B performs at K-Fest Abu Dhabi during his first visit to the UAE. Pawan Singh / The National
  • Fans at Etihad Arena. Pawan Singh / The National
    Fans at Etihad Arena. Pawan Singh / The National
  • Peakboy took to the stage with his hit 'Gyopo Hairstyle'. Pawan Singh / The National
    Peakboy took to the stage with his hit 'Gyopo Hairstyle'. Pawan Singh / The National
  • Fans held up Jay B's banner. Pawan Singh / The National
    Fans held up Jay B's banner. Pawan Singh / The National
  • Peakboy and Paul Kim serenaded the crowd with their latest collaboration, 'How to Love'. Pawan Singh / The National
    Peakboy and Paul Kim serenaded the crowd with their latest collaboration, 'How to Love'. Pawan Singh / The National
  • Thousands of fans from around the region attended. Pawan Singh / The National
    Thousands of fans from around the region attended. Pawan Singh / The National
  • K-pop boy band P1Harmony brought their energy and enthusiasm to the concert. Pawan Singh / The National
    K-pop boy band P1Harmony brought their energy and enthusiasm to the concert. Pawan Singh / The National
  • The Rose, a South Korean pop rock band, sang hits such as 'Sorry' during the concert. Pawan Singh / The National
    The Rose, a South Korean pop rock band, sang hits such as 'Sorry' during the concert. Pawan Singh / The National
  • More than two years after his scheduled performance in the UAE was cancelled owing to the pandemic, Jay B finally made his UAE debut. Pawan Singh / The National
    More than two years after his scheduled performance in the UAE was cancelled owing to the pandemic, Jay B finally made his UAE debut. Pawan Singh / The National
  • Fans showed their support with customised banners for The Rose. Pawan Singh / The National
    Fans showed their support with customised banners for The Rose. Pawan Singh / The National
  • The Rose on stage. Pawan Singh / The National
    The Rose on stage. Pawan Singh / The National
  • Other artists who performed included Zico, Loco, Woogie, Sik-K and Dvwn, all of whom were playing in the Middle East for the first time. Pawan Singh / The National
    Other artists who performed included Zico, Loco, Woogie, Sik-K and Dvwn, all of whom were playing in the Middle East for the first time. Pawan Singh / The National
  • Jay B spoke to The National about his new album 'Be Yourself'. Nilanjana Gupta / The National
    Jay B spoke to The National about his new album 'Be Yourself'. Nilanjana Gupta / The National
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When: April 24, 10.45pm kick-off (UAE)
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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

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Attacks on Egypt’s long rooted Copts

Egypt’s Copts belong to one of the world’s oldest Christian communities, with Mark the Evangelist credited with founding their church around 300 AD. Orthodox Christians account for the overwhelming majority of Christians in Egypt, with the rest mainly made up of Greek Orthodox, Catholics and Anglicans.

The community accounts for some 10 per cent of Egypt’s 100 million people, with the largest concentrations of Christians found in Cairo, Alexandria and the provinces of Minya and Assiut south of Cairo.

Egypt’s Christians have had a somewhat turbulent history in the Muslim majority Arab nation, with the community occasionally suffering outright persecution but generally living in peace with their Muslim compatriots. But radical Muslims who have first emerged in the 1970s have whipped up anti-Christian sentiments, something that has, in turn, led to an upsurge in attacks against their places of worship, church-linked facilities as well as their businesses and homes.

More recently, ISIS has vowed to go after the Christians, claiming responsibility for a series of attacks against churches packed with worshippers starting December 2016.

The discrimination many Christians complain about and the shift towards religious conservatism by many Egyptian Muslims over the last 50 years have forced hundreds of thousands of Christians to migrate, starting new lives in growing communities in places as far afield as Australia, Canada and the United States.

Here is a look at major attacks against Egypt's Coptic Christians in recent years:

November 2: Masked gunmen riding pickup trucks opened fire on three buses carrying pilgrims to the remote desert monastery of St. Samuel the Confessor south of Cairo, killing 7 and wounding about 20. IS claimed responsibility for the attack.

May 26, 2017: Masked militants riding in three all-terrain cars open fire on a bus carrying pilgrims on their way to the Monastery of St. Samuel the Confessor, killing 29 and wounding 22. ISIS claimed responsibility for the attack.

April 2017Twin attacks by suicide bombers hit churches in the coastal city of Alexandria and the Nile Delta city of Tanta. At least 43 people are killed and scores of worshippers injured in the Palm Sunday attack, which narrowly missed a ceremony presided over by Pope Tawadros II, spiritual leader of Egypt Orthodox Copts, in Alexandria's St. Mark's Cathedral. ISIS claimed responsibility for the attacks.

February 2017: Hundreds of Egyptian Christians flee their homes in the northern part of the Sinai Peninsula, fearing attacks by ISIS. The group's North Sinai affiliate had killed at least seven Coptic Christians in the restive peninsula in less than a month.

December 2016A bombing at a chapel adjacent to Egypt's main Coptic Christian cathedral in Cairo kills 30 people and wounds dozens during Sunday Mass in one of the deadliest attacks carried out against the religious minority in recent memory. ISIS claimed responsibility.

July 2016Pope Tawadros II says that since 2013 there were 37 sectarian attacks on Christians in Egypt, nearly one incident a month. A Muslim mob stabs to death a 27-year-old Coptic Christian man, Fam Khalaf, in the central city of Minya over a personal feud.

May 2016: A Muslim mob ransacks and torches seven Christian homes in Minya after rumours spread that a Christian man had an affair with a Muslim woman. The elderly mother of the Christian man was stripped naked and dragged through a street by the mob.

New Year's Eve 2011A bomb explodes in a Coptic Christian church in Alexandria as worshippers leave after a midnight mass, killing more than 20 people.

How to wear a kandura

Dos

  • Wear the right fabric for the right season and occasion 
  • Always ask for the dress code if you don’t know
  • Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work 
  • Wear 100 per cent cotton under the kandura as most fabrics are polyester

Don’ts 

  • Wear hamdania for work, always wear a ghutra and agal 
  • Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
Updated: September 15, 2022, 4:01 AM