Sudanese-American rapper Oddisee has released his first album in five years. Shutterstock
Sudanese-American rapper Oddisee has released his first album in five years. Shutterstock
Sudanese-American rapper Oddisee has released his first album in five years. Shutterstock
Sudanese-American rapper Oddisee has released his first album in five years. Shutterstock

Rapper Oddisee on the joys and lessons of growing up in Sudan


Saeed Saeed
  • English
  • Arabic

When Oddisee arrives in the UAE for his debut Abu Dhabi performance on Tuesday, he'll follow family footsteps going back about 60 years.

Speaking to The National ahead of his show at NYU Abu Dhabi Arts Centre, the American-Sudanese rapper and producer recalls how his two uncles came to the emirate from Sudan in the 1960s – before the formation of the UAE – to work in the fledgling banking industry.

“They were part of that generation of OGs that really contributed to establishing the finance sector in the UAE,” he says. “I would come to Abu Dhabi and Al Ain to visit and pay respects to the family, so it has always been a special place full of memories.”

Oddisee, real name Amir El Khalifa, puts his work ethic and nomadic spirit to a childhood filled with holidays that were not for the faint of heart. Born in Washington DC to an African-American mother and Sudanese father, these trips to the Gulf would include summer holidays in Omdurman, Sudan.

“Now this place, especially back then, was nowhere as developed as the capital Khartoum. As a kid, my father would send me back to stay with family in the summer from June to August and it was of course crazy hot,” he says.

“I used to sleep outside in the courtyard, I would shower when the sun was at its peak just to have hot water. It wasn’t the kind of luxury experience other Sudanese kids had when they travelled to Sudan from the US. These are my fondest memories because I remember spending time in 40ºC heat with no electricity but surrounded by my family and love.”

Oddisee’s latest vocal album, last year's nostalgic To What End, is inspired by the fleeting nature of time.

Over nocturnal-sounding production, he meditates on the price of his ambition when it comes to the time spent away from his young family.

“External motivation is a cheap trick, what does it all matter if it's less or more the same,” he raps in the standout track The Start of Something. “Tally up a tour 'round the sun like a score to gain. The idea of more within itself is sort of strange.”

While over the delectably funky groove of Many Hats, Oddisee sounds drained as he navigates the responsibilities of a career and being a family man.

In what is his first album in five years, he delivers a deeply introspective work inspired by the birth of his children during this period.

“I realised how I was burning out. I was doing two albums a year and a minimum of 120 shows a year for a decade. The break came in the form of my daughter being born, the arrival of Covid and then my son’s birth,” he says.

“I honestly wouldn’t have stopped if it wasn’t for these circumstances because that’s all I knew at this stage. And it became really hard for me to get back out again because I experienced all these many firsts with my son that I didn’t have with my daughter. I wanted them to remember being presented more than not being there.”

American-Sudanese rapper Oddisee at Sole DXB. Photo: Sole DXB
American-Sudanese rapper Oddisee at Sole DXB. Photo: Sole DXB

Despite that, Oddisee’s definition of slowing down is relative. His Abu Dhabi gig is in the middle of a tour spanning 24 shows over 45 days in 12 countries. It also comes off the back of February’s release Odd Sketches Vol 1, an instrumental hip-hop album showcasing his acumen as a producer.

The return to his long-standing approach of releasing back-to-back albums within a year is bearing fruit, with Oddisee garnering an eclectic fan base of hip-hop and jazz enthusiasts with gigs and festivals catering to each segment. His intimate Abu Dhabi show follows his well-received performance in front of thousands at Sole DXB festival in December.

“I always wanted to have as many creative outlets as possible that I can,” he says. “If I want to get a specific point across then the vocal record will work, but with instrumental albums, I try to create something for someone else to interpret in their own way.”

It’s also a savvy marketing strategy allowing him to survive as an independent artist for 15 years.

“Diversity is key when you're an independent artist and not as popular,” he says. “If you don’t have don't have a massive fan base then you have to acquire small fan bases everywhere.”

Oddisee perfoms at NYU Abu Dhabi Arts Centre, Saadiyat Island on Tuesday. Doors open 7.30pm, tickets from Dh52.50; nyuad-artscenter.org

In%20the%20Land%20of%20Saints%20and%20Sinners
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ERobert%20Lorenz%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Liam%20Neeson%2C%20Kerry%20Condon%2C%20Jack%20Gleeson%2C%20Ciaran%20Hinds%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E2%2F5%3C%2Fp%3E%0A
SPEC%20SHEET%3A%20NOTHING%20PHONE%20(2a)
%3Cp%3E%3Cstrong%3EDisplay%3A%3C%2Fstrong%3E%206.7%E2%80%9D%20flexible%20Amoled%2C%202412%20x%201080%2C%20394ppi%2C%20120Hz%2C%20Corning%20Gorilla%20Glass%205%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EProcessor%3A%3C%2Fstrong%3E%20MediaTek%20Dimensity%207200%20Pro%2C%204nm%2C%20octa-core%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMemory%3A%3C%2Fstrong%3E%208%2F12GB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECapacity%3A%3C%2Fstrong%3E%20128%2F256GB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPlatform%3A%3C%2Fstrong%3E%20Android%2014%2C%20Nothing%20OS%202.5%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMain%20camera%3A%3C%2Fstrong%3E%20Dual%2050MP%20main%2C%20f%2F1.88%20%2B%2050MP%20ultra-wide%2C%20f%2F2.2%3B%20OIS%2C%20EIS%2C%20auto-focus%2C%20ultra%20XDR%2C%20night%20mode%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMain%20camera%20video%3A%3C%2Fstrong%3E%204K%20%40%2030fps%2C%20full-HD%20%40%2060fps%3B%20slo-mo%20full-HD%20at%20120fps%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFront%20camera%3A%3C%2Fstrong%3E%2032MP%20wide%2C%20f%2F2.2%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBattery%3A%3C%2Fstrong%3E%205000mAh%3B%2050%25%20in%2030%20mins%20w%2F%2045w%20charger%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EConnectivity%3A%3C%2Fstrong%3E%20Wi-Fi%2C%20Bluetooth%205.3%2C%20NFC%20(Google%20Pay)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBiometrics%3A%3C%2Fstrong%3E%20Fingerprint%2C%20face%20unlock%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EI%2FO%3A%3C%2Fstrong%3E%20USB-C%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EDurability%3A%3C%2Fstrong%3E%20IP54%2C%20limited%20protection%20from%20water%2Fdust%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ECards%3A%3C%2Fstrong%3E%20Dual-nano%20SIM%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EColours%3A%3C%2Fstrong%3E%20Black%2C%20milk%2C%20white%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIn%20the%20box%3A%3C%2Fstrong%3E%20Nothing%20Phone%20(2a)%2C%20USB-C-to-USB-C%20cable%2C%20pre-applied%20screen%20protector%2C%20SIM%20tray%20ejector%20tool%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPrice%20(UAE)%3A%3C%2Fstrong%3E%20Dh1%2C199%20(8GB%2F128GB)%20%2F%20Dh1%2C399%20(12GB%2F256GB)%3C%2Fp%3E%0A

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Updated: May 28, 2024, 1:12 PM