Ferraris and Palazzo Versace: what '365 Days' star Michele Morrone has been up to in Dubai

The Italian actor is in the emirate to help launch new celebrity video platform HalaHi

Netflix's '365 Days' star Michele Morrone is currently in Dubai. Instagram

He is the star of one of the most popular Netflix films of the year, and now, Italian actor Michele Morrone has touched down in Dubai.

Morrone, who starred in Netflix's 365 Days – which quickly became one of the most streamed movies of 2020 when it was released earlier this year – is currently in the emirate to announce his brand ambassadorship of new UAE-based concept HalaHi.

The actor has been sharing highlights from his trip with his nine million Instagram followers. He appears to be staying at the Palazzo Versace hotel at Jaddaf Waterfront, and has been filmed navigating the city in true Dubai style behind the wheel of a red Ferrari.

He has also been pictured meeting with Emirati entrepreneur Saif Belhasa, one of the founders of HalaHi, as well as enjoying dinner at the city’s Play Restaurant and Lounge at The H Dubai.

HalaHi is a new platform that will allow fans to request personalised video messages and shout-outs from their favourite celebrities.

HalaHi promises to host actors, athletes, singers and influencers on the platform. Some of the celebrities signed up already include actor Luis Guzman, MTV star Farrah Abraham, beauty mogul Mona Kattan, footballer Bobby Duncan and, of course, Morrone.

Prices range anywhere from between $5 (Dh18.30) to $700. A message from Morrone will set you back $200.

"This concept exists in the US, and it has been proven to work," HalaHi's chief executive, Sara Al Madani, told The National.

"We wanted to be the first to bring it to the region. I know a lot of people feel very connected to their favourite celebrities, but what are the odds of actually meeting them in public or speaking to them? This was a chance to create an authentic relationship and create memories for fans and celebrities.”

Al Madani, along with Belhasa, Ibrahim Naji and Mohamed Amine Belarbi, set up the platform to "bridge the gap between fans and celebrities, and build lifelong digital memorabilia in a world oversaturated with likes and comments".