Marvel is introducing its first Israeli superhero, Sabra, into the MCU.
During the D23 Expo over the weekend, it was announced that Israeli actress Shira Haas will play the character in the coming film Captain America: New World Order, which is set to be released in 2024.
As details are usually tight around the plots of Marvel films, it is not yet known how big a role Haas will have or if she will be on the side of the bad guys or join forces with Captain America in trying to stop them.
However, the news has sparked a backlash, with some taking to social media to share their criticism.
Before we get into that, though, here’s what you need to know about Sabra.
Who is Sabra?
Sabra is the alias of Ruth Bat-Seraph, a former Mossad spy who happens to be a mutant and has special powers that include super-strength, speed and the ability to fly. She became a police officer in addition to serving as a government agent.
Her official debut in the comics was controversial. In 1981’s Incredible Hulk #256, she mistakenly believes the Hulk is working with terrorists in Israel and the two fight.
After a young Arab boy named Sahad is killed by those terrorists, she goes after the Hulk who then gives her a speech about the Arab-Israeli conflict and the death of Sahad.
Sabra was not a main character, making only 50 appearances in the comic books over the years since her debut.
She’s appeared in other adventures and various storylines, such as teaming up with the Arabian Knight during the Contest of Champions, a three-issue limited comic book series in 1982, and getting caught up in the anti-mutant campaign, fighting alongside the X-Men in a 1997 story arc.
Her last comic book appearance was in 2019's Avengers #11 issue, where she represents the Israeli government in a meeting called by Black Panther.
The controversy
While the term “sabra” is used for a Jewish person born in Israel and is also Hebrew for prickly pear, some feel it's an insensitive name.
One Twitter user referenced the Sabra and Shatila Massacre of 1982, when thousands of Palestinian refugees were killed by Lebanese Christian militia in a refugee camp in Beirut, while Israeli troops took no action to prevent it.
Others praised Marvel's decision to announce an Israeli superhero. Sasha Kaplan tweeted her excitement over a Jewish actress playing the part.
"Wow. Marvel actually got a Jewish actress to play a Jewish character," she wrote. "Gotta admit, I didn't see Sabra coming. I'm excited and worried at the same time. Here's hoping they do it right."
Another user also pointed to the fact that Sabra is actually "an anti-IDF [Israeli Army] superhero" whose "whole origin is anti-colonialism and anti zionism".
Another user tweeted about how "embarrassingly tone deaf" it felt for Marvel to introduce an Israeli and Jewish superhero in a film called New World Order.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
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Company profile
Name: Tratok Portal
Founded: 2017
Based: UAE
Sector: Travel & tourism
Size: 36 employees
Funding: Privately funded