Google has paid tribute to late Egyptian actress Soad Hosny with a Doodle on what would have been her 79th birthday. Photo: Google
Google has paid tribute to late Egyptian actress Soad Hosny with a Doodle on what would have been her 79th birthday. Photo: Google
Google has paid tribute to late Egyptian actress Soad Hosny with a Doodle on what would have been her 79th birthday. Photo: Google
Google has paid tribute to late Egyptian actress Soad Hosny with a Doodle on what would have been her 79th birthday. Photo: Google

Soad Hosny: 'Cinderella of Egyptian Cinema' honoured with Google Doodle


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Often known as the "Cinderella of Egyptian Cinema", Soad Hosny has been honoured with a Google Doodle on what would have been her 79th birthday. Hosny was one of the most beloved stars of her generation.

Born in Cairo on January 26, 1943, Hosny's five-decade career started at an early age, when she began singing for children's radio programmes at the age of 3. She made her film debut in 1959's Hasan wa Naimah, based on Romeo and Juliet, and would go on to star in a number of romantic films, including her most memorable one, Khally ballak men ZouZou in 1974, in which she played a college student who falls in love with her teacher, alongside Hussein Fahmy.

Soad Hosny in 'El Garima El Daheka' in 1963. Photo: Yasmine Salam
Soad Hosny in 'El Garima El Daheka' in 1963. Photo: Yasmine Salam

Hosny also took on hard-hitting roles in political films such as 1975's Karnak, an adaptation of the book Karnak Cafe by Nobel Prize winner Naguib Mahfouz which looks at state violence in the 1960s. She appeared in numerous films with some of Egyptian cinema's leading lights including Omar Sharif, Salah Zulfikar and Rushdi Abazah. In all, Hosny appeared in 83 films, with many making it to the list of Cairo International Film Festival's Top 100 Egyptian Films in the 20th Century.

Known for her beauty and striking personality, Hosny was linked to a number of stars during her career, including with actor and singer Abdel Halim Hafez. She was married four times, including a short marriage with Zaky Fateen Abdel Wahab, son of director Fateen Abdel Wahab and actress Laila Mourad, which lasted five months.

An unspecified illness put a stop to Hosny's career in the 1990s, with her final film appearance in 1991's Al-raii wa al nesaa (The Shepherd and the Women), directed by her ex-husband Ali Badr Khan.

Her death on June 21, 2001 at the age of 58, after falling from the balcony of a London apartment, shocked her fans, with many believing that Hosny may have committed suicide.

Speaking to Egypt Today in 2019 to mark the anniversary of her death, director and actor Hasan Youssef, who made 15 films with Hosny, said her talent was almost unlimited.

"Soad was incredibly talented; she had the ability to perfectly play any role whether it is comedic or tragic. She had charisma and charm. Yet, she was unappreciated and died alone," Youssef said.

Scroll through the gallery below for previous Google Doodle tributes of personalities from the Middle East:

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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