Farah Al Alami, left, and her cousin Deema started a virtual book club during the pandemic. Victor Besa / The National
Farah Al Alami, left, and her cousin Deema started a virtual book club during the pandemic. Victor Besa / The National
Farah Al Alami, left, and her cousin Deema started a virtual book club during the pandemic. Victor Besa / The National
Farah Al Alami, left, and her cousin Deema started a virtual book club during the pandemic. Victor Besa / The National

From 'bookstagram' to book club: how two women are sharing their love for reading


Evelyn Lau
  • English
  • Arabic

Farah Al Alami has always been an avid reader thanks to her family and the fond memories they created.

“Since childhood, books have always attracted me and the trips I enjoyed most were those to a bookstore or a library,” she says. “I was surrounded by women reading — namely my mom, aunt and a few of my cousins. Some read English novels and some Arabic, thus I read both languages. I always wanted to grab a book and read.”

However, as Farah got older, she found herself getting busier with other things and had less time to dedicate to the hobby. This was the case in her university days, and during the first few years of her career and marriage. She describes those times as being in a “major reading slump” because she only finished about one book a year.

While family is what helped initially spark her interest, it's also what has inspired her to go back. After her two sons were born, the Abu Dhabi resident realised she wanted them to be more interested in reading too and that the best way to do so would be to set an example through herself.

In 2018, she decided to start a mission to read more. Around the same time, her cousin Deema Al Alami, who is also a children's author, launched her own “bookstagram” — an account on Instagram where she publishes reviews of children’s books in English and Arabic. This helped inspire Farah to follow a similar path, launching her account in 2019.

Currently, Farah has more than 16,000 followers on her Instagram, while Deema has just over 19,000.

However, it was during the pandemic, when things were brought to a standstill and old hobbies were seemingly given new life, that the two decided to join together to create Al Alami Book Club, a virtual meeting space for book lovers.

“As we both have in common the love for books and we were both dedicating our free time to encourage reading amongst our networks on Instagram, we decided to join hands and came up with the idea of our book club,” she says.

Every six to eight weeks, a book is chosen and participants can join in on Zoom to discuss the book with other members — no matter where they are in the world. There are currently 700 members, most of whom are women and range from ages 18 to 65. They are from the UAE as well as countries such as Jordan, Lebanon, the UK and a few in the US and Canada as well.

“The engagement and interest we have received since its launch have been phenomenal and we have new members join us almost every week,” says Farah.

“We are so proud that many of our members are either new to reading, or they were in a reading slump for years and are now back to the habit, and some who are already avid readers and have found our platform and discussions enriching to their reading experience.”

Farah says that the book club is an open space and anyone can participate. To join, send a private message on Instagram to either Farah or Deema or email alalamibookclub@gmail.com.

“Those who prefer to read in [a language] other than English can pick the book in their language. Most of the time, we choose books that are translated to Arabic, Russian and other languages,” she says. “We do a lot of searching, reading reviews, and we try to cover different topics or genres but [stick to] mainly fiction which we found to be the most favourable genre amongst our members.”

Farah says she’s read about 150 books since 2018. Some of her all-time favourites include Where the Crawdads Sing by Delia Owens, Kristin Hannah’s The Great Alone, Colleen Hoover’s Verity, and The Silent Patient by Alex Michaelides, which was the first book club read.

While Farah is happy to have created a virtual space for people to enjoy, she's even more excited about the feedback she gets, hoping to inspire more people to pick up a book.

"I get messages constantly on how I helped someone get into reading, and how they were inspired to read more, she says. "I feel so proud, and would always dedicate my time to promote reading in any way possible."

10 reading tips from Al Alami Book Club to set an example for children:

  • Encourage your children to read so it grows with them as a habit
  • Choose the genres you mostly enjoy. Don’t pressure yourself with a genre that you don’t like
  • Make it a mission to read at least 10 pages a day — before bedtime ideally
  • Put your gadgets and phone aside, and grab a book
  • Take a book with you when leaving home
  • Read while exercising on a treadmill or on a flight or a road trip
  • Visit a bookshop or book fair
  • Take your children with you when you go book shopping
  • Visit libraries, especially when travelling
  • Join a book club. This will motivate you to finish books and will make you excited to discuss them with others who read it

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Born in Spain, Tribulietx took sole charge of Auckland in 2010 and has gone on to lead the club to 14 trophies, including seven successive Oceania Champions League crowns. Has been tipped for the vacant New Zealand national team job following Anthony Hudson's resignation last month. Had previously been considered for the role. 

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  • Taking hair from a dark to a light colour should involve a slow transition through warmer stages of colour
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  • Most modern hair colours are technique-based, in that they require a confident hand and taught skills
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TOUR DE FRANCE INFO

Dates: July 1-23
Distance: 3,540km
Stages: 21
Number of teams: 22
Number of riders: 198

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What vitamins do we know are beneficial for living in the UAE

Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.

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Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

RESULTS

1.30pm Handicap (PA) Dh 50,000 (Dirt) 1,400m

Winner AF Almomayaz, Hugo Lebouc (jockey), Ali Rashid Al Raihe (trainer)

2pm Handicap (TB) Dh 84,000 (D) 1,400m

Winner Karaginsky, Tadhg O’Shea, Satish Seemar.

2.30pm Maiden (TB) Dh 60,000 (D) 1,200m

Winner Sadeedd, Ryan Curatolo, Nicholas Bachalard.

3pm Conditions (TB) Dh 100,000 (D) 1,950m

Winner Blue Sovereign, Clement Lecoeuvre, Erwan Charpy.

3.30pm Handicap (TB) Dh 76,000 (D) 1,800m

Winner Tailor’s Row, Royston Ffrench, Salem bin Ghadayer.

4pm Maiden (TB) Dh 60,000 (D) 1,600m

Winner Bladesmith, Tadhg O’Shea, Satish Seemar.

4.30pm Handicap (TB) Dh 68,000 (D) 1,000m

Winner Shanaghai City, Fabrice Veron, Rashed Bouresly.

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Updated: June 20, 2022, 9:19 AM