Apple's virtual assistant Siri will no longer come with a default female-sounding voice, something it has done since the application first launched.
Starting with the latest iOS update, a beta version of iOS 14.5 that was released on Wednesday, Apple will be adding an option that allows people in the US to choose their preferred Siri voice during set-up, says reports. In the past, it previously defaulted to a female voice and users could pick between other voices in settings after that.
In some countries and languages, Siri does already default to a male-sounding voice, but this new update gives users the option for the first time.
Apple will also be introducing two completely new voices for Siri that "use source talent recordings that are then run through Apple's Neural text to speech engine, making the voices flow more organically through phrases that are actually being generated on the fly", reports TechCrunch. These are available to English speakers globally, and the move gives users a total of four voices to choose from.
Both moves are a "continuation of Apple's long-standing commitment to diversity and inclusion, and products and services that are designed to better reflect the diversity of the world we live in", a statement from the tech company reads.
In 2019, a study by Unesco revealed that assigning female genders to virtual assistants reinforced negative gender biases.
The report found that by using a female voice for AI-powered assistants, gender stereotypes were being perpetuated.
“It sends a signal that women are obliging, docile and eager-to-please helpers, available at the touch of a button or with a blunt voice command like ‘hey’ or ‘OK’,” the study says.
"The assistant holds no power of agency beyond what the commander asks of it. It honours commands and responds to queries regardless of their tone or hostility. In many communities, this reinforces commonly held gender biases that women are subservient and tolerant of poor treatment.”
The report also noted the coquettish intonation of some programmed responses, such as Siri's "I’d blush if I could", which is uttered when prompted with a specific explicit statement.
The report called on technology companies to stop making voice assistants female by default, and urges them to develop a gender-neutral option. Unesco also encouraged companies to dissuade users from gender-based insults and abuse by using appropriate, rather than flirtatious, responses.
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How to keep control of your emotions
If your investment decisions are being dictated by emotions such as fear, greed, hope, frustration and boredom, it is time for a rethink, Chris Beauchamp, chief market analyst at online trading platform IG, says.
Greed
Greedy investors trade beyond their means, open more positions than usual or hold on to positions too long to chase an even greater gain. “All too often, they incur a heavy loss and may even wipe out the profit already made.
Tip: Ignore the short-term hype, noise and froth and invest for the long-term plan, based on sound fundamentals.
Fear
The risk of making a loss can cloud decision-making. “This can cause you to close out a position too early, or miss out on a profit by being too afraid to open a trade,” he says.
Tip: Start with a plan, and stick to it. For added security, consider placing stops to reduce any losses and limits to lock in profits.
Hope
While all traders need hope to start trading, excessive optimism can backfire. Too many traders hold on to a losing trade because they believe that it will reverse its trend and become profitable.
Tip: Set realistic goals. Be happy with what you have earned, rather than frustrated by what you could have earned.
Frustration
Traders can get annoyed when the markets have behaved in unexpected ways and generates losses or fails to deliver anticipated gains.
Tip: Accept in advance that asset price movements are completely unpredictable and you will suffer losses at some point. These can be managed, say, by attaching stops and limits to your trades.
Boredom
Too many investors buy and sell because they want something to do. They are trading as entertainment, rather than in the hope of making money. As well as making bad decisions, the extra dealing charges eat into returns.
Tip: Open an online demo account and get your thrills without risking real money.
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