A former chief press officer at Downing Street has left the heart of the UK government to join UAE-based strategic communications agency Manara Global.
Natasha Moor has joined the consultancy as senior adviser and will work on building communications strategies for the company’s clients and enhance their reputations in the region.
Ms Moor spent more than four years at Number 10 and advised prime minister Theresa May and her successor, Boris Johnson.
During her time there, Ms Moor played a leading role in Britain’s Covid-19 response and worked on other national public service campaigns in health, education and culture.
She joins Downing Street communications strategist Robin Gordon-Farleigh, who founded the UAE agency with former Freuds partner Teri O’Donnell.
Ms Moor said she was “hugely excited” to join Manara Global, which she described as a “unique and talented team”.
“I’m passionate about making a difference, solving problems and using communications to achieve this,” she said.
“I’m looking forward to helping clients understand their challenges, realise and achieve their ambitions, and help them to succeed.”
Ms Moor previously worked in media and communications roles in the UK Department for Environment, Food and Rural Affairs, and the Ministry of Justice.
Before entering central government, she worked in the UK Parliament as a senior parliamentary researcher.
Manara has grown in the Middle East since it was set up more than three years ago and has in recent months strengthened its senior team with key hires.
“Natasha’s experience working at the highest levels of government adds to our existing strong advisory offer and will be invaluable as we develop this further with our new enhanced offer to best support our clients,” the company said.