How a Michelin star (or preferably three) became the holy grail for chefs

Dubai's vibrant restaurant scene has finally been recognised by the critics who matter most

“Michelin-starred" is deemed a marketing necessity, not only for individual restaurants but for an entire food scene.
Beta V.1.0 - Powered by automated translation

When the long-anticipated Michelin Guide to Dubai was unveiled in March, it was seen as the Middle East’s grand entrance on the world gourmet stage. However, as is the case wherever there is a Michelin Guide, it did not take long for criticism to rear its head.

There was, first, disappointment that only 11 restaurants were awarded stars, with just two doubling up and none hitting the treble. It also grated with local food experts that most of the 11 are outposts of established European chefs, including the two-star awardees, Niko Romito and Yannick Alleno, rather than original restaurants forging a reputation from scratch. However, this is the way with Michelin stars in the 21st century – emotions always run high.

A generation ago, the guides were still at heart what they were when the first one was printed in 1900. As the enduring mascot Bibendum suggests, the guide aimed to sell more tyres by encouraging people to get in their cars and literally burn rubber to get to far-flung gourmet hotspots – the original destination dining experience.

Among middle-class British families of the 1980s, it was the iconic red book your mother had on her lap in the front passenger seat on driving holidays in France. Between breaking up fights in the back, she would work out the best place to stop for lunch. Which is where the helpful symbols came in – everything from whether you would be dining with a view and if there was a chateau to visit nearby, to the “couverts” – between one and five crossed knives and forks, giving her a chance to match a restaurant’s formality to the children’s behaviour! And then there were what looked like six-petalled flowers – actually overfed stars – which ranked the food quality. In order, they literally mean “worth a stop”, “worth a detour” and “worth a special journey”.

The idea of a Michelin-starred restaurant being merely “worth a stop” seems rather casual these days, when foodies make Instagram-chronicled pilgrimages, and reputations and fortunes hang on the award of one of the plump little symbols. “Michelin-starred" is a marketing necessity, not only for individual restaurants but for an entire food scene: being recognised by such a venerable institution will help build the reputation of Dubai as a gourmet destination.

Ironically, it is the many decades of low-key judgement, along with the Byzantine and secretive ways of the anonymous inspectors, that have placed such cultural weight on Michelin stars. Weight, or perhaps excess baggage... Because, since the turn of the millennium, the release of a Michelin Guide is almost always accompanied by a controversy.

Often, this is a simple case of a disgruntled chef gaining publicity after missing out on a star. (TV chef Gino D’Acampo called the system “absolutely rubbish”, except more strongly, after a snub, adding that the French had no right to judge Italian food, an often-repeated jibe.)

Quote
Since the turn of the millennium, the release of a Michelin Guide is almost always accompanied by a controversy

The 2004 eat-and-tell book L'Inspecteur Se Met à Table, by former inspector Pascal Remy accused the Michelin Guides of exaggerating the thoroughness of the process, claiming they did not have enough inspectors to visit each restaurant every 18 months, as claimed. He added that certain French chefs – specifically Paul Bocuse and Alain Ducasse – were essentially tenured: their three-star restaurants would never lose that status, come what may.

French chef Paul Bocuse, at Collonges au Mont d'Or, works in l'Aubergede Pont de Collonges kitchen, during a culinary work shop, in Mont d'Or, on November 9, 2012. He died in 2018. AFP

Further accusations from other sources gradually began to surface – often contradictory... A common one is that the guides unduly favour traditional French cooking, over other cuisines. But the first Tokyo guide, in 2007, raised eyebrows for its generous helping of stars (more than Paris received – and mainly to Japanese cuisine). Did this reflect the city’s period in the sun as a gourmet capital, or was Michelin locked in a battle with market-leading Bridgestone tyres at the time? The awarding of stars across Asian guides has frequently been called erratic.

Several chefs have rejected their stars, often because they feel customers misunderstand what they are awarded for and complain that the restaurant doesn’t have white table cloths and silver service.

In addition, Michelin itself is not immune to creating publicity-seeking controversies. In 2020, it finally dropped a Paul Bocuse restaurant to two-star – after the Lyon legend had died. The previous year, London sushi restaurant Araki was stripped of all three stars when founder Mitsuhiro Araki moved on, despite handing over to his apprentice of many years.

Alain Ducasse (centre), Michel Roth (L) and Jacques Maximin pose during the finals for the prestigious Meilleur Ouvrier de France (MOF) title outside the hotel management school in Marseille, southern France on May 5, 2011. AFP

It would be easy to dismiss all of these controversies as a fuss over nothing and make a joke about overemotional chefs. But the pressures around the Michelin star system can have serious consequences. In 2006, Bernard Loiseau committed suicide after receiving word that his third star was in danger. A decade later, Swiss chef Benoit Violier took his own life under the pressures of trying to maintain three-star standards.

Michelin-starred cooking is big business. Dubai is not alone in having most of its starred restaurants based in hotels (Ducasse’s restaurants are often located in the likes of the Dorchester or Plaza Athenee). The status of Michelin stars confers on a hotel is worth the investment – remember, it’s not the chef who is starred but the restaurant. In some regions, the World’s 50 Best Restaurants carries more kudos, but that list’s focus on Europe and curious obsession with Latin America means, for now, Dubai has Michelin stars.

Arguably, more helpfully for diners, Dubai has 14 Bibs Gourmands. A Bib denotes “good quality, good value” restaurants... that is, those bubbling under. Often, these are the most interesting restaurants in the guides – representing original, often local food, without the raised expectations.

As for Dubai’s lack of three-star restaurants... not to worry: it’s a journey. It took the UK 71 years to achieve its first three-star restaurant and, when it finally arrived in 1982, it was inevitably a French establishment in London: Albert Roux’s Le Gavroche. And Michelin has learnt from its Tokyo star splurge. With its eye firmly on publicity, it would not be surprising if the first Dubai three-star served Arabic cuisine.

Published: August 05, 2022, 6:00 PM
WEEKEND