Soaring prices leave many in rural America hurting like never before


Willy Lowry
  • English
  • Arabic

Youssef Ibrahim is trying to live out his version of the American dream at the corner of East Clarke Avenue and North George Street in York, Pennsylvania.

The small city two hours' to the north of Washington is where he opened Neama’s Egyptian Food — York’s first Middle Eastern restaurant.

But surging prices for consumer goods are making it difficult for the father of four to turn a profit.

“Everything from chicken and meat to materials is double,” said Mr Ibrahim. “But I can't up my prices because [my restaurant is] a new place and people don't know Egyptian food.”

Mr Ibrahim, 48, who immigrated to the US in 2017, is left trying to balance making ends meet keeping the food on his menu cheap.

On a cold January day, Mr Ibrahim and his son Felo, 19, were busy preparing koshary, boiling the water for the macaroni and rice and heating up the tomato sauce and lentils central to the popular dish.

“Inshallah I'm trying keep everything the same [price],” he told The National, speaking in a mix of English and Arabic. One portion of the dish costs $5.99.

Consumer prices are projected to continue to rise in 2022. EPA
Consumer prices are projected to continue to rise in 2022. EPA

The restaurant, festooned with Egyptian decor, is named after Mr Ibrahim’s wife and is truly a family affair, with everybody pitching in when they can.

For the moment, the family is only hoping to break even and survive long enough for prices to begin to drop again.

But that is unlikely to happen anytime soon, with prices projected to continue to rise in 2022.

Last month, inflation jumped by 7 per cent, the US Labour Department reported — the highest increase since 1982.

Who’s to blame?

Today’s rapid inflation, which came as the economy grew at a fast clip last year, has set off a blame game in Washington.

White House officials claim the Covid-19 pandemic and subsequent supply chain issues are behind the surging prices. But others, including several economists, believe that government policies, like handing out stimulus checks, have contributed to rising costs for consumers.

Lawrence Summers, a former US Treasury secretary under Bill Clinton and past president of Harvard University, predicted that inflation was likely to rise following the passage of the American Rescue plan in early 2021.

“There is a chance that macroeconomic stimulus on a scale closer to World War II levels than normal recession levels will set off inflationary pressures of a kind we have not seen in a generation, with consequences for the value of the dollar and financial stability,” Mr Summers wrote in The Washington Post.

Mr Summers has said that if President Joe Biden's administration does not act to control inflation, it could have serious political repercussions.

With the US midterm elections in November, the White House knows that if inflation keeps rising and consumer goods become even more expensive, it will be hard to convince Americans to vote more Democrats into office.

“I won’t be voting for this administration,” said Michael Rodenhaber, a car mechanic who runs a garage in York.

Pennsylvania is a swing state, which Mr Biden narrowly won in 2020. There is a Senate seat up for grabs in 2022, with Republican incumbent Pat Toomey not seeking re-election, and both parties will be fighting hard for it.

Mr Rodenhaber, who has been fixing car engines for 36 years, blames rising prices entirely on the president and his government.

“The price of parts are going through the roof,” he told The National. “The availability is terrible, nobody can get parts.”

  • Youssef Ibrahim poses for a picture in the kitchen of his restaurant in York, Pennsylvania. Willy Lowry / The National.
    Youssef Ibrahim poses for a picture in the kitchen of his restaurant in York, Pennsylvania. Willy Lowry / The National.
  • Youssef Ibrahim and his son Felo pose in the kitchen of their family restaurant in York, Pennsylvania. Willy Lowry / The National.
    Youssef Ibrahim and his son Felo pose in the kitchen of their family restaurant in York, Pennsylvania. Willy Lowry / The National.
  • Youssef Ibrahim chops a carrot in his restaurant's kitchen. Willy Lowry / The National.
    Youssef Ibrahim chops a carrot in his restaurant's kitchen. Willy Lowry / The National.
  • The exterior sign for Neama's Egyptian food in York, Pennsylvania.
    The exterior sign for Neama's Egyptian food in York, Pennsylvania.
  • Middle Eastern ingredients line the shelves at Neama's Egyptian Food in York, Pennsylvania. Willy Lowry / The National
    Middle Eastern ingredients line the shelves at Neama's Egyptian Food in York, Pennsylvania. Willy Lowry / The National
  • The menu at Neama's Egyptian Food in York, Pennsylvania. It include's Egyptian staples like Koshary. Willy Lowry / The National.
    The menu at Neama's Egyptian Food in York, Pennsylvania. It include's Egyptian staples like Koshary. Willy Lowry / The National.
  • Neama's Egyptian Food is the first Egyptian Restaurant in York, Pennsylvania. Willy Lowry / The National.
    Neama's Egyptian Food is the first Egyptian Restaurant in York, Pennsylvania. Willy Lowry / The National.
  • West Market Street in York, Pennsylvania. Willy Lowry / The National.
    West Market Street in York, Pennsylvania. Willy Lowry / The National.
  • An Exxon Gas station is seen in York, Pennsylvania. Willy Lowry / The National
    An Exxon Gas station is seen in York, Pennsylvania. Willy Lowry / The National
  • Michael Rodenhaber works on a car in his garage in York, Pennsylvania. Willy Lowry / The National.
    Michael Rodenhaber works on a car in his garage in York, Pennsylvania. Willy Lowry / The National.
  • It took Michael Rodenhaber six months to repair this Jaguar because of massive supply chain delays. Willy Lowry / The National
    It took Michael Rodenhaber six months to repair this Jaguar because of massive supply chain delays. Willy Lowry / The National
  • Cars waiting to be fixed in Michael Rodenhaber's garage. Willy Lowry / The National.
    Cars waiting to be fixed in Michael Rodenhaber's garage. Willy Lowry / The National.
  • Michael Rodenhaber's garage in York, Pennsylvania. Willy Lowry / The National.
    Michael Rodenhaber's garage in York, Pennsylvania. Willy Lowry / The National.
  • Joni Stuart shops on Tuesdays so she can get 5% senior discount at Karns Food in York County, Pennsylvania. Willy Lowry / The National
    Joni Stuart shops on Tuesdays so she can get 5% senior discount at Karns Food in York County, Pennsylvania. Willy Lowry / The National
  • The meat section at Karns Foods in York County, Pennsylvania. Meat prices are soaring in the US. Willy Lowry / The National.
    The meat section at Karns Foods in York County, Pennsylvania. Meat prices are soaring in the US. Willy Lowry / The National.
  • Meat prices have soared in the US. The price of beef is up 20% year on year. Willy Lowry / The National.
    Meat prices have soared in the US. The price of beef is up 20% year on year. Willy Lowry / The National.
  • A woman shops for lettuce at Karns Foods in York, Pennsylvania. Willy Lowry / The National.
    A woman shops for lettuce at Karns Foods in York, Pennsylvania. Willy Lowry / The National.
  • Empty shelves at Karns Foods in York County, Pennsylvania. Supply chain issues have made it more difficult for stores to keep their shelves stocked. Willy Lowry / The National.
    Empty shelves at Karns Foods in York County, Pennsylvania. Supply chain issues have made it more difficult for stores to keep their shelves stocked. Willy Lowry / The National.
  • Vegetable line the shelves at Karns Foods, a family run supermarket chain in central Pennsylvania. Willy Lowry / The National.
    Vegetable line the shelves at Karns Foods, a family run supermarket chain in central Pennsylvania. Willy Lowry / The National.
  • An empty vegetable shelf at Karns Foods in York County, Pennsylvania. Supermarkets across the US have struggled to keep their shelves stocked because of supply chain issues.
    An empty vegetable shelf at Karns Foods in York County, Pennsylvania. Supermarkets across the US have struggled to keep their shelves stocked because of supply chain issues.
  • Karns Foods, a small supermarket chain in central Pennsylvania.
    Karns Foods, a small supermarket chain in central Pennsylvania.

That’s making work a lot more difficult. It recently took Mr Rodenhaber six months to finish a job because he couldn’t procure a set of front shocks.

He said customers are waiting longer to bring in cars because they don’t have enough spare cash to pay for repairs.

Claudia Sahm, director of macroeconomics at the Jain Family Institute research group and a former Federal Reserve economist, said it’s not entirely fair to only blame the Biden administration for soaring prices.

“We have a $20 trillion economy, the biggest in the world,” Ms Sahm explained. “There isn’t anybody who can turn it on a dime. Joe Biden can't do that.”

But she said there are steps the president can take to improve the situation — chief among them bringing the pandemic under control.

“You end the pandemic, you end these Covid disruptions, inflation goes back really close to where it was before Covid,” she told The National.

Mr Biden’s approval rating is at a record low, hovering a little above 40 per cent. A recent ABC/Ipsos poll showed that nearly 70 per cent of Americans disapprove of his handling of inflation.

Joni Stuart is one of them.

The 70-year-old shops at Karns Foods supermarket in York County on Tuesdays to take advantage of the 5 per cent discount for senior citizens.

Experts say there are steps the president can take to improve the situation - chief among them bringing the pandemic under control. AFP
Experts say there are steps the president can take to improve the situation - chief among them bringing the pandemic under control. AFP

She said soaring prices have made her re-examine what she buys.

“If I think something's too expensive and more than it was the week before, then I don't buy it,”

With so many basic necessities becoming more expensive, Mrs Stuart is worried about her grandchildren.

“I don't know what their life is going to be like or how they're going to afford it,” she said.

The Ibrahim family doesn’t blame anyone for the current situation but hopes prices will taper off soon, so they can keep building their American dream, one koshary at a time.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: January 28, 2022, 12:00 PM