![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/XWUKRX24GJBNLCJYUMYTKYZCCI.jpg?smart=true&auth=782ca9cde20ef36b52f1abcc2dff5f4efae96fff6481f359a67f461d69a0e9f8&width=400&height=225)
Dubai Shopping Festival opening at Burj Park, Downtown Dubai, December 2021. Ruel Pableo for The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/EO5UV7SBMZFX3G25WPEE3YNJEU.jpg?smart=true&auth=acd588c7a5fca5a68a48e2274f3e0748661bccc3e2105d1226974d2caade4471&width=400&height=225)
City Centre Deira, the biggest shopping mall in the UAE at the time, filled with thousands of residents and tourists on the first day of the Dubai Shopping Festival on March 21, 1998. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/JQTCLQ64WRCHFAEBZ7TLFCRHHQ.jpg?smart=true&auth=e203bfd89cbf77b608f68640aba8096cb578263f38ebc46ec7219745ed2c1f19&width=400&height=225)
Fireworks and laser beams light the sky during the opening ceremony for Dubai Shopping Festival on March 18, 1999. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/2WCVZJUY5BGWDOTZ6ATOYDJOM4.jpg?smart=true&auth=24373b413b8e544c0b3f8c09636320bfee6eac6d493c9000f88ad61df3fa1b40&width=400&height=225)
Lebanese Broadcasting Corporation presenter Toni Khalifeh during a live broadcast of his TV game programme in Dubai, March 9, 2000, during the Dubai Shopping Festival. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ETNYIJBBGFCVDIVDYVLHKN4SC4.jpg?smart=true&auth=45f50e5f009694382d86576b3d0dd60334ff5c495f9a79212dabe987a73f8662&width=400&height=225)
Lebanese pop singer Nawal al-Zoghbi in Dubai on March 1, 2001, the first day of the Dubai Shopping Festival. Zoghbi was one of many Arab singers to perform in Dubai during the month-long shopping bonanza. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/7BDT74N2RFFJJJTQESNXYFDPOA.jpg?smart=true&auth=6bc034200a22b212f62e4954eb94ba69d760a130d2cae3e66ff645ba354aac38&width=400&height=225)
Syrian singer Assalah and Tunisian singer Saber al-Robai after performing a duet during the 7th Dubai Shopping Festival, March 14, 2002. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/N74EB3WIS5DAJHJ35OWPQWA5GY.jpg?smart=true&auth=82b478d7a64828fffaa1412c24a3259cfb48286fdd24e6465bb9f7a56703935f&width=400&height=225)
A model in a gown by designer Emanuel Ungaro in his spring-summer 2004 collection during Dubai fashion week at the Dubai Shopping Festival, February 5, 2004. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/PR4QMFM7EJBD5PHYMVZCYJAWEY.jpg?smart=true&auth=38193ad89e7d52a85b32a513bf5249044a1c12487376993124502e24af1bf222&width=400&height=225)
Asian dancers during a ceremony to celebrate the launch of Dubai Shopping Festival, January 12, 2005. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DL5L7KY4PRBMVOAFCX54HQPMNM.jpg?smart=true&auth=4f1f6a29cf3a091242827bf937f66e9ff8c6a96b9af1027ae5ee46bba17545da&width=400&height=225)
An airborne tourist in Dubai enjoys one of the shopping festival activities in 2007. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/THYKPI5GHOFZXW43G7PQN3X47Y.jpg?smart=true&auth=071e7c940f9a28447009b1e9ac32fd6484ec0e40bb8748a5e9a464c15d2d579f&width=400&height=225)
A sheila and abaya fashion show at the BurJuman Mall in Dubai on August 11, 2008. The event was part of the Dubai Shopping Festival's 'Summer of Surprises'. Edythe McNamee / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/HHMVKZVAP2S7SESCNJWG7CWQQ4.jpg?smart=true&auth=32504a7f15661380ff471e5103b3b3d0a587e0dfb5043e05517f5d3f5cbe81d2&width=400&height=225)
A Ferris wheel, carnival rides and shopping stalls at the night souq along Dubai Creek in Dubai, January 15, 2009, a popular part of DSF. Jeff Topping / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ZH3TFLXEZJ3W27APINCEFBYA3M.jpg?smart=true&auth=11c62e1a0888281f90d80957dbb82adea0e4a18cbf76c5670ed837532e23274e&width=400&height=225)
Last minute-shopping to take advantage of Dubai Shopping Festival offers at Mall of the Emirates before the festival ends. Paulo Vecina / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/GRUZMA3ZMFRF3ASDPRDDNOMXOE.jpg?smart=true&auth=b8411c41c06e3cfdc05c0c896c395a766810a43735657bd679a4420e9df27425&width=400&height=225)
Shopping in Al Ghurair Mall during Dubai Shopping Festival on February 13, 2011. Charles Crowell for The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ARRTJVYJUDBXF6XZ3GFM7YCZNA.jpg?smart=true&auth=be013aeba8f16d7bd273e95e94556602541cdcd52a1f67170fc78241d90dfe13&width=400&height=225)
DSF offers at Mall of the Emirates in 2012. Jaime Puebla / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/FQDYAWPWSNN7CXMYTAMKK5PXVA.jpg?smart=true&auth=e3730a0c30412aeb6d4c2ffc715a7449d70302e1b18ee60fc0a366ecdd52b275&width=400&height=225)
The Fashion Train show by Dubai Shopping Festival and Bloomingdale's, where in 2013 a fashion show was held on the Dubai Metro. Antonie Robertson / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/4KCMOSODPAR7B55NUXI7QAM5TQ.jpg?smart=true&auth=5069c90f97adefb847dd5ed03c4261e65e15ac19a97113d157b9aadbdf71b437&width=400&height=225)
Market OTB, the sustainable platform to discover new retail concepts, a main attraction of the Dubai Shopping Festival, launches in 2014. Photo: DSF
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/KGYKRBGKOHLVODD7WLPTEPJISA.jpg?smart=true&auth=a7333802f9e483a4b7e3e5de0bebe7157fc8d6ed824ee570fcfc5696a7060d3e&width=400&height=225)
Saudi Arabian singer Mohammed Abdu performing at Dubai Media City Amphitheatre in 2015 as part of in Dubai Shopping Festival Nights. Reem Mohammed / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/SNJVZFF2FH7RZEJ4DXZGJDWDQI.jpg?smart=true&auth=28f91cb8ce91c10f296c927c18130160bcacc203b67347cbfba8bf5e5a7578de&width=400&height=225)
Shoppers on the first day of Dubai Shopping Festival at Dubai Mall in 2016. Pawan Singh / The National
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Jessie J in Dubai for her 'fashiontainment' performance as part of Dubai Shopping Festival, January 2017. Photo: Mall the Emirates
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/GTN4UPLJ4CWVDCQJTTRSJJ4MSE.jpg?smart=true&auth=f04a940626cc5ab4800fa0c7e4561a5ff2317ef509f60c2b3392672e167923e9&width=400&height=225)
Dubai Shopping Festival signage at Kite beach in 2018. Reem Mohammed / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/GSG4JK3JKOAQMZRFBGQX4GVBDM.jpg?smart=true&auth=c2e795c513c873da7791da423eb332fae937431821c3d0e5fe8236992db43dd0&width=400&height=225)
Fireworks at Al Seef, Dubai, during the 2019 Dubai Shopping Festival. Photo: DSF
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/RRPNDNHZ4PD3JTQ2SL7XULY7FE.jpg?smart=true&auth=b3657bc2c11e6f1bf707fbabac4fe7fa8208e45711161ed5819b0cbfe08a7548&width=400&height=225)
Dubai Shopping Festival gets under way in December 2020 with a concert in Burj Park. Photo: DSF
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/XWUKRX24GJBNLCJYUMYTKYZCCI.jpg?smart=true&auth=782ca9cde20ef36b52f1abcc2dff5f4efae96fff6481f359a67f461d69a0e9f8&width=400&height=225)
Dubai Shopping Festival opening at Burj Park, Downtown Dubai, December 2021. Ruel Pableo for The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/EO5UV7SBMZFX3G25WPEE3YNJEU.jpg?smart=true&auth=acd588c7a5fca5a68a48e2274f3e0748661bccc3e2105d1226974d2caade4471&width=400&height=225)
City Centre Deira, the biggest shopping mall in the UAE at the time, filled with thousands of residents and tourists on the first day of the Dubai Shopping Festival on March 21, 1998. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/JQTCLQ64WRCHFAEBZ7TLFCRHHQ.jpg?smart=true&auth=e203bfd89cbf77b608f68640aba8096cb578263f38ebc46ec7219745ed2c1f19&width=400&height=225)
Fireworks and laser beams light the sky during the opening ceremony for Dubai Shopping Festival on March 18, 1999. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/2WCVZJUY5BGWDOTZ6ATOYDJOM4.jpg?smart=true&auth=24373b413b8e544c0b3f8c09636320bfee6eac6d493c9000f88ad61df3fa1b40&width=400&height=225)
Lebanese Broadcasting Corporation presenter Toni Khalifeh during a live broadcast of his TV game programme in Dubai, March 9, 2000, during the Dubai Shopping Festival. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ETNYIJBBGFCVDIVDYVLHKN4SC4.jpg?smart=true&auth=45f50e5f009694382d86576b3d0dd60334ff5c495f9a79212dabe987a73f8662&width=400&height=225)
Lebanese pop singer Nawal al-Zoghbi in Dubai on March 1, 2001, the first day of the Dubai Shopping Festival. Zoghbi was one of many Arab singers to perform in Dubai during the month-long shopping bonanza. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/7BDT74N2RFFJJJTQESNXYFDPOA.jpg?smart=true&auth=6bc034200a22b212f62e4954eb94ba69d760a130d2cae3e66ff645ba354aac38&width=400&height=225)
Syrian singer Assalah and Tunisian singer Saber al-Robai after performing a duet during the 7th Dubai Shopping Festival, March 14, 2002. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/N74EB3WIS5DAJHJ35OWPQWA5GY.jpg?smart=true&auth=82b478d7a64828fffaa1412c24a3259cfb48286fdd24e6465bb9f7a56703935f&width=400&height=225)
A model in a gown by designer Emanuel Ungaro in his spring-summer 2004 collection during Dubai fashion week at the Dubai Shopping Festival, February 5, 2004. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/PR4QMFM7EJBD5PHYMVZCYJAWEY.jpg?smart=true&auth=38193ad89e7d52a85b32a513bf5249044a1c12487376993124502e24af1bf222&width=400&height=225)
Asian dancers during a ceremony to celebrate the launch of Dubai Shopping Festival, January 12, 2005. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/DL5L7KY4PRBMVOAFCX54HQPMNM.jpg?smart=true&auth=4f1f6a29cf3a091242827bf937f66e9ff8c6a96b9af1027ae5ee46bba17545da&width=400&height=225)
An airborne tourist in Dubai enjoys one of the shopping festival activities in 2007. AFP
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/THYKPI5GHOFZXW43G7PQN3X47Y.jpg?smart=true&auth=071e7c940f9a28447009b1e9ac32fd6484ec0e40bb8748a5e9a464c15d2d579f&width=400&height=225)
A sheila and abaya fashion show at the BurJuman Mall in Dubai on August 11, 2008. The event was part of the Dubai Shopping Festival's 'Summer of Surprises'. Edythe McNamee / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/HHMVKZVAP2S7SESCNJWG7CWQQ4.jpg?smart=true&auth=32504a7f15661380ff471e5103b3b3d0a587e0dfb5043e05517f5d3f5cbe81d2&width=400&height=225)
A Ferris wheel, carnival rides and shopping stalls at the night souq along Dubai Creek in Dubai, January 15, 2009, a popular part of DSF. Jeff Topping / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ZH3TFLXEZJ3W27APINCEFBYA3M.jpg?smart=true&auth=11c62e1a0888281f90d80957dbb82adea0e4a18cbf76c5670ed837532e23274e&width=400&height=225)
Last minute-shopping to take advantage of Dubai Shopping Festival offers at Mall of the Emirates before the festival ends. Paulo Vecina / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/GRUZMA3ZMFRF3ASDPRDDNOMXOE.jpg?smart=true&auth=b8411c41c06e3cfdc05c0c896c395a766810a43735657bd679a4420e9df27425&width=400&height=225)
Shopping in Al Ghurair Mall during Dubai Shopping Festival on February 13, 2011. Charles Crowell for The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/ARRTJVYJUDBXF6XZ3GFM7YCZNA.jpg?smart=true&auth=be013aeba8f16d7bd273e95e94556602541cdcd52a1f67170fc78241d90dfe13&width=400&height=225)
DSF offers at Mall of the Emirates in 2012. Jaime Puebla / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/FQDYAWPWSNN7CXMYTAMKK5PXVA.jpg?smart=true&auth=e3730a0c30412aeb6d4c2ffc715a7449d70302e1b18ee60fc0a366ecdd52b275&width=400&height=225)
The Fashion Train show by Dubai Shopping Festival and Bloomingdale's, where in 2013 a fashion show was held on the Dubai Metro. Antonie Robertson / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/4KCMOSODPAR7B55NUXI7QAM5TQ.jpg?smart=true&auth=5069c90f97adefb847dd5ed03c4261e65e15ac19a97113d157b9aadbdf71b437&width=400&height=225)
Market OTB, the sustainable platform to discover new retail concepts, a main attraction of the Dubai Shopping Festival, launches in 2014. Photo: DSF
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/KGYKRBGKOHLVODD7WLPTEPJISA.jpg?smart=true&auth=a7333802f9e483a4b7e3e5de0bebe7157fc8d6ed824ee570fcfc5696a7060d3e&width=400&height=225)
Saudi Arabian singer Mohammed Abdu performing at Dubai Media City Amphitheatre in 2015 as part of in Dubai Shopping Festival Nights. Reem Mohammed / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/SNJVZFF2FH7RZEJ4DXZGJDWDQI.jpg?smart=true&auth=28f91cb8ce91c10f296c927c18130160bcacc203b67347cbfba8bf5e5a7578de&width=400&height=225)
Shoppers on the first day of Dubai Shopping Festival at Dubai Mall in 2016. Pawan Singh / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/66VHQ2VFLJE6UWNRI7KOBWUJGQ.jpg?smart=true&auth=b670a24a48e8428eab0db2e7798e5adcf55c3fccb547b4e08760fc2fc44ad9ed&width=400&height=225)
Jessie J in Dubai for her 'fashiontainment' performance as part of Dubai Shopping Festival, January 2017. Photo: Mall the Emirates
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/GTN4UPLJ4CWVDCQJTTRSJJ4MSE.jpg?smart=true&auth=f04a940626cc5ab4800fa0c7e4561a5ff2317ef509f60c2b3392672e167923e9&width=400&height=225)
Dubai Shopping Festival signage at Kite beach in 2018. Reem Mohammed / The National
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/GSG4JK3JKOAQMZRFBGQX4GVBDM.jpg?smart=true&auth=c2e795c513c873da7791da423eb332fae937431821c3d0e5fe8236992db43dd0&width=400&height=225)
Fireworks at Al Seef, Dubai, during the 2019 Dubai Shopping Festival. Photo: DSF
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/RRPNDNHZ4PD3JTQ2SL7XULY7FE.jpg?smart=true&auth=b3657bc2c11e6f1bf707fbabac4fe7fa8208e45711161ed5819b0cbfe08a7548&width=400&height=225)
Dubai Shopping Festival gets under way in December 2020 with a concert in Burj Park. Photo: DSF
![](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/XWUKRX24GJBNLCJYUMYTKYZCCI.jpg?smart=true&auth=782ca9cde20ef36b52f1abcc2dff5f4efae96fff6481f359a67f461d69a0e9f8&width=400&height=225)
Dubai Shopping Festival opening at Burj Park, Downtown Dubai, December 2021. Ruel Pableo for The National
Timeframe: how Dubai Shopping Festival became so much more than a retail event
It launched before many of Dubai’s malls were completed and went on to put the city on the map as the ultimate shopping destination
![Janice Rodrigues](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/https%3A%2F%2Fs3.amazonaws.com%2Farc-authors%2Fthenational%2F1e80f047-6d8b-4b24-8de9-576f7c9effb8.png?smart=true&auth=8d80e708ea65b51a9fc1bb69f7e542e5b29cea806f0ac845961a73f0946eedc2&width=70&height=70)
Janice Rodrigues
21 January, 2022
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