The publicity coup is a massive boost for organisers’ efforts to bring the world fair to Dubai, with decision day on the venue coming at the end of the month.
The message will be seen by 55,000 race fans inside Yas Marina Circuit and more than 130 million worldwide – and with Red Bull driver Sebastian Vettel as championship winner and race favourite, it could take the chequered flag too.
As the countdown to today’s big event continued, the Grammy Award-winning English rock band Muse took to the stage last night in front of a packed crowd at the du Arena on Yas Island in the third of the Yasalam concert series.
And music fans thronged the Corniche for shows by artists including the English singer-songwriter Labrinth and the Jamaican-American rapper Sean Kingston, last of this year's Beats on the Beach.
Ultimately, however, this weekend is about speed, thrills and cars – such as the 13 thoroughbreds that rolled into town yesterday at the end of the Run To Yas, latest in the adventure series that arranges memorable journeys to Grand Prix events for supercar enthusiasts.
“What a cool thing to do in a week of speed in Abu Dhabi,” said Australian expatriate Jack Arthur, 50, after hitting 261kph in his red Ferrari 612 Scaglietti on the runway at Al Bateen Airport.
“It’s one of these opportunities that only Abu Dhabi really brings.”