• One year on from the UAE's lockdown and national sterilisation campaign, what trends have stuck? Victor Besa / The National
    One year on from the UAE's lockdown and national sterilisation campaign, what trends have stuck? Victor Besa / The National
  • 1. We have a whole new vocabulary of words, from covidiot to quaranteam.
    1. We have a whole new vocabulary of words, from covidiot to quaranteam.
  • 2. We greet each other in different ways, as witnessed by these Israeli and Emirati officials in Abu Dhabi last year. Reuters
    2. We greet each other in different ways, as witnessed by these Israeli and Emirati officials in Abu Dhabi last year. Reuters
  • 3. We watched a lot more TV - thousands of UAE residents turned to streaming services for entertainment during lockdown. Alamy
    3. We watched a lot more TV - thousands of UAE residents turned to streaming services for entertainment during lockdown. Alamy
  • 4. We all started cooking. Batch-cooking was a key trend during the Covid-19 pandemic. Tribune News Service via Getty Images
    4. We all started cooking. Batch-cooking was a key trend during the Covid-19 pandemic. Tribune News Service via Getty Images
  • 4. Banana bread was the most popular item baked at home, according to a Deliveroo survey. Sammy Dallal / The National
    4. Banana bread was the most popular item baked at home, according to a Deliveroo survey. Sammy Dallal / The National
  • 5. Social media became our social life. Social media usage increased during in the COVID-19 era, and video conferencing took over our lives.
    5. Social media became our social life. Social media usage increased during in the COVID-19 era, and video conferencing took over our lives.
  • 6. We all became medical experts. Everyone become an 'expert' on epidemiology and immunology. Victor Besa / The National
    6. We all became medical experts. Everyone become an 'expert' on epidemiology and immunology. Victor Besa / The National
  • 7. We are cleaner (and healthier). Mask wearing became ubiquitous and we all learned how to wash our hands properly. AFP / Karim SAHIB
    7. We are cleaner (and healthier). Mask wearing became ubiquitous and we all learned how to wash our hands properly. AFP / Karim SAHIB

Covid-19 in the UAE: seven things that changed our lives in the past 12 months


Georgia Tolley
  • English
  • Arabic

Twelve months have passed since nurseries and schools were closed in the UAE to protect children and teachers from Covid-19.

Shortly afterwards, on March 11, the virus was declared a global pandemic by the World Health Organisation.

Dubai went into a full four-week lockdown on April 2, while other emirates imposed various restrictions on movement.

A year on, a significant measure of normal life has now returned but there have been lasting effects – and not least some unusual behavioural trends.

Let's check them out.

We have a whole new vocabulary

Women wearing face masks with New Year good fortune messages, in Beijing, China. AP Photo
Women wearing face masks with New Year good fortune messages, in Beijing, China. AP Photo

Twelve months ago, you would get a blank look if someone asked you to go into lockdown, socially distance or self-isolate. Quarantine was a process for importing pets. Disposable masks were worn by considerate cold-sufferers in Japan, and latex gloves were for surgeons and sandwich makers.

'Covidiots", "quaranteams", "doomscrolling", "Zooming", "coronacation" – all brand-new words created to label and occasionally bring levity to our dystopian new reality.

Extreme events like wars often see the genesis of new words. For example, the Second World War saw the introduction of words like "radar" into the popular lexicon. The pandemic was no different, experts at the Oxford English Dictionary noted. They described the speed of word and phrase creation as "unprecedented".

When asked to pick its annual Word of the Year, the OED said it could not, as 2020 was "a year which cannot be neatly accommodated in one single word". The rival Collins Dictionary chose "lockdown".

We greet each other differently

There was once a time when the biggest social agony of meeting a person was whether to hug, handshake or kiss on the cheek.

Now greeting is a bizarre dance of fist bumping, elbow knocking and polite kicking. The traditional polite Emirati greeting of placing your right hand over your heart has been more widely adopted.

The rest of the time we have to stay two metres apart, unless seated at a table for food.

The Japanese trend of bowing suddenly seems utterly logical. Remember hugging? No, neither do we.

We watch a lot more TV

'Tiger King' was one of the most popular Netflix shows of 2020. AFP
'Tiger King' was one of the most popular Netflix shows of 2020. AFP

First it was Tiger King, then Love is Blind. The stars of the first Arab soap opera Inheritance suddenly become household names.

Universities offered free degrees and fitness coaches uploaded free content, but after a day of home schooling and working from home, most of us just sat on our couches, ate comfort food and plugged into another world.

Video-streaming reigned supreme, with local services picking up thousands of new subscribers.

Starzplay added 600,000 new users – a 70 per cent increase year-on-year – and Netflix more than doubled its subscribers worldwide. It had just over 300,000 subscribers in the UAE by June 2020, according to consumer website Comparitech.

We were also watching for longer; Netflix saw a 26 per cent increase in subscriber viewing time in March, according to figures from the UAE's Telecommunications Regulatory Authority.

We started cooking

For weeks, food become the centre of our world. There was quite literally nothing else to do, but go to the supermarket, buy food, cook it and eat it.

There was even a phrase for it, "fattening the curve" – wordplay on the need to "flatten the curve" of rising Covid-19 cases.

Baking became a lifestyle, and yeast a commodity, one which sold out in US supermarkets.

Locked down UAE residents suddenly had time to prepare meals from scratch, and packaged cooking ingredient sales increased by 5 per cent to Dh3 billion ($812 million) year-on-year, according to Euromonitor and the Dubai Chamber of Commerce and Industry.

Spinneys supermarket saw a marked increase in the sales of rice, pulses and canned tomatoes – all indicators that people were cooking at home.

Social media became social life

Social media became our social life during lockdown. Reuters
Social media became our social life during lockdown. Reuters

Zoom became a lifeline for solo UAE residents, and online parties proliferated.

Girls’ nights, pub quizzes and kids’ football classes all went virtual, with varying degrees of success – not that it mattered, because there was no alternative.

Social media platforms also saw a massive increase in popularity in March 2020, with Twitter up 22 per cent, Facebook 17 per cent, YouTube 16 per cent and Instagram 12 per cent, according to the Telecommunications Regulatory Authority.

This despite the fact that no one really had anything to post about.

We are cleaner (and healthier)

Early in the pandemic, it emerged that effective hand-washing was a key factor in preventing the spread of Covid-19.

Diagrams appeared online, and we were encouraged to sing Happy Birthday twice while rubbing our thumbs and nail beds with soap.

Hand sanitiser become a ubiquitous offering on restaurant tables, as well as malls, offices, cinemas, schools, shops, playgrounds – in short, everywhere.

Masks become mandatory, with strict fines imposed on anyone disobeying the rules.

Such was the success of this campaign that influenza was pretty much wiped out in one year, with cases falling to virtually zero, according to UAE doctors.

Plus, masks become fashion items. Another item to match or clash, according to your taste. Except in the US, where they became a political statement.

We've all become medical experts

Everyone became a medical 'expert' during the pandemic. Reem Mohammed / The National
Everyone became a medical 'expert' during the pandemic. Reem Mohammed / The National

Within days of Covid-19 first appearing in the UAE we all became epidemiologists; ready to discuss the current R number of coronavirus and how it should impact lockdown.

Immunology followed shortly afterwards, as we read up on the different types of vaccine, and parried facts about spike proteins with info on mRNA.

Strong opinions were expressed on the efficacy of different jabs, and the testing regimes in foreign countries.

Many were furious the Chinese did not released their data on the Sinopharm vaccine.

How many non-medics would be able to understand the complex statistical report remains a moot point.

The National's photographers capture curfew in Dubai

  • Untitled, by Jandri Angelo Aguilor
    Untitled, by Jandri Angelo Aguilor
  • One UAE resident shares a photo of her son connecting with the window cleaner at their home. Instagram / @k.q1603
    One UAE resident shares a photo of her son connecting with the window cleaner at their home. Instagram / @k.q1603
  • Untitled, by Jandri Angelo Aguilor
    Untitled, by Jandri Angelo Aguilor
  • 'Though I'm not into a lot of coffee, this is my try at the Dalgona coffee, which went viral during the lockdown', by Winn Gomez
    'Though I'm not into a lot of coffee, this is my try at the Dalgona coffee, which went viral during the lockdown', by Winn Gomez
  • Ras Al Khaimah Covid-19 drive-through testing centre. Reem Mohammed / The National
    Ras Al Khaimah Covid-19 drive-through testing centre. Reem Mohammed / The National
  • 'Come to prayer, come to success (taken from the Azaan)'; a photo of Jumeirah Mosque, by Adnan Nisar
    'Come to prayer, come to success (taken from the Azaan)'; a photo of Jumeirah Mosque, by Adnan Nisar
  • 'The busiest interchange in Dubai now empty', by Haytham El Achkar
    'The busiest interchange in Dubai now empty', by Haytham El Achkar
  • A waiter waits outside his restaurant in Umm Al Quwain. Chris Whiteoak / The National
    A waiter waits outside his restaurant in Umm Al Quwain. Chris Whiteoak / The National
  • 'An empty Downtown Dubai with a lit Burj Khalifa always standing tall', by Haytham El Achkar
    'An empty Downtown Dubai with a lit Burj Khalifa always standing tall', by Haytham El Achkar
  • A photo of curd rice, by Winn Gomez. 'During the lockdown, I took my hobby indoors, trying to photograph whatever my wife cooks,' he says
    A photo of curd rice, by Winn Gomez. 'During the lockdown, I took my hobby indoors, trying to photograph whatever my wife cooks,' he says
  • Untitled, by Jandri Angelo Aguilor
    Untitled, by Jandri Angelo Aguilor
  • Artist Maitha Demithan has her work show all over Dubai to encourage people to stay at home. Chris Whiteoak / The National
    Artist Maitha Demithan has her work show all over Dubai to encourage people to stay at home. Chris Whiteoak / The National
  • 'Dubai view', by Mohamed Saquib
    'Dubai view', by Mohamed Saquib
  • Abu Dhabi Police bicycle patrol around the Mussaffah area. Victor Besa / The National
    Abu Dhabi Police bicycle patrol around the Mussaffah area. Victor Besa / The National
  • Abu Dhabi Civil Defence and Police sterilisation drive in Mussafah. Victor Besa / The National
    Abu Dhabi Civil Defence and Police sterilisation drive in Mussafah. Victor Besa / The National
  • Untitled, by Jandri Angelo Aguilor
    Untitled, by Jandri Angelo Aguilor
  • Covid-19 field hospital, set up next to the Ajman Saudi German Hospital. Antonie Robertson / The National
    Covid-19 field hospital, set up next to the Ajman Saudi German Hospital. Antonie Robertson / The National
  • 'Crossroads to nowhere', by Adnan Nisar
    'Crossroads to nowhere', by Adnan Nisar
  • Inked reopened its kitchen in Alserkal Avenue to cook meals for vulnerable communities and front-line healthcare workers. Reem Mohammed / The National
    Inked reopened its kitchen in Alserkal Avenue to cook meals for vulnerable communities and front-line healthcare workers. Reem Mohammed / The National
  • '3.331 million people, 200 nationalities, 4,114 km²... but all one people (Dubai Skyline)', by Adnan Nisar
    '3.331 million people, 200 nationalities, 4,114 km²... but all one people (Dubai Skyline)', by Adnan Nisar
  • People line up in Bur Dubai to receive an iftar pack from volunteers of the Kerala NGO Markaz. Reem Mohammed / The National
    People line up in Bur Dubai to receive an iftar pack from volunteers of the Kerala NGO Markaz. Reem Mohammed / The National
  • Purehealth Covid-19 Screening Centre along Delma Street, Abu Dhabi. Victor Besa / The National
    Purehealth Covid-19 Screening Centre along Delma Street, Abu Dhabi. Victor Besa / The National
  • 'Deserted Sheikh Zayed road with an empty interchange', by Haytham El Achkar
    'Deserted Sheikh Zayed road with an empty interchange', by Haytham El Achkar
Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3ENamara%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EJune%202022%0D%3Cbr%3E%3Cstrong%3EFounder%3A%20%3C%2Fstrong%3EMohammed%20Alnamara%0D%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%20%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EMicrofinance%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3E16%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3ESeries%20A%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFamily%20offices%0D%3Cbr%3E%3C%2Fp%3E%0A
Museum of the Future in numbers
  •  78 metres is the height of the museum
  •  30,000 square metres is its total area
  •  17,000 square metres is the length of the stainless steel facade
  •  14 kilometres is the length of LED lights used on the facade
  •  1,024 individual pieces make up the exterior 
  •  7 floors in all, with one for administrative offices
  •  2,400 diagonally intersecting steel members frame the torus shape
  •  100 species of trees and plants dot the gardens
  •  Dh145 is the price of a ticket
MATCH INFO

Fixture: Thailand v UAE, Tuesday, 4pm (UAE)

TV: Abu Dhabi Sports

What are the influencer academy modules?
  1. Mastery of audio-visual content creation. 
  2. Cinematography, shots and movement.
  3. All aspects of post-production.
  4. Emerging technologies and VFX with AI and CGI.
  5. Understanding of marketing objectives and audience engagement.
  6. Tourism industry knowledge.
  7. Professional ethics.
SHAITTAN
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EVikas%20Bahl%3Cbr%3E%3Cstrong%3EStarring%3A%20%3C%2Fstrong%3EAjay%20Devgn%2C%20R.%20Madhavan%2C%20Jyothika%2C%20Janaki%20Bodiwala%3Cbr%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E3%2F5%3C%2Fp%3E%0A
Super 30

Produced: Sajid Nadiadwala and Phantom Productions
Directed: Vikas Bahl
Cast: Hrithik Roshan, Pankaj Tripathi, Aditya Srivastav, Mrinal Thakur
Rating: 3.5 /5

Where to buy

Limited-edition art prints of The Sofa Series: Sultani can be acquired from Reem El Mutwalli at www.reemelmutwalli.com