Dubai, a city synonymous with luxury and extravagance, also harbours Hero Experiences Group, the pioneers of air, land, and sea experiences.
Hero Experiences Group is behind some of the most engaging and immersive experiences that ignite the spirit of adventure. Imagine soaring above the golden dunes in a hot air balloon, feeling the wind whisper with a 360-degree view of Palm Jumeirah, captaining your own boat as you drive beside the coast of Dubai, or embarking on an eco-luxurious desert safari. Each experience is meticulously crafted to unveil the soul of Dubai, respecting its heritage and preserving its natural wonders.
This forward-thinking company is redefining tourism, weaving together thrilling adventures, rich cultural immersion, and a deep commitment to sustainability. At the heart of this philosophy lies Platinum Heritage in Dubai, a pioneer in eco-luxurious desert safaris.
Sustainability Woven into the Threads of Adventure
Platinum Heritage, a shining star within the Hero Experiences Group and a hidden gem in the city of Dubai, is where sustainability takes centre stage.
Gone are the days of roaring dune buggies and mass tourism. Instead, Platinum Heritage invites you to explore golden landscapes in colourful vintage Land Rovers or luxurious brand-new Land Rover Defenders. Their conservation efforts extend beyond vehicles, with wildlife drives led by expert Conservation Guides who educate guests about the unique flora and fauna of the region.
The company's commitment to responsible tourism extends to its authentic Bedouin camps and luxury cabanas, all built with locally sourced materials and powered by solar energy.
Platinum Heritage also donates US$1 to the Dubai Desert Conservation Reserve, on behalf of every guest. And, because they don’t just preserve the environment, but also the region’s history and culture, you won’t find any belly dancing and or alcohol on their experiences.
Every aspect of a Platinum Heritage experience whispers the message of conservation, inspiring guests to become the Heroes of their own stories and the environment.
Hero Experiences Group chief executive Adam McEwan said: “Sustainability is woven into the very fabric of our experiences. We believe in preserving Dubai's natural wonders for future generations and are committed to responsible tourism practices.
"When you choose Hero Experiences Group, you're choosing to travel with a conscience and be the Hero of your own story”.
This passion for sustainability in Hero Experiences Group runs through every brand, from the gentle desert whispers of Platinum Heritage to the sky-high panoramas of The Dubai Balloon At Atlantis. This breathtaking experience in the city uses less energy per flight than a light bulb being on for an hour!
Even the oceans are being taken care of as Hero Boat Tours aim to promote marine conservation while their knowledgeable guides highlight the Dubai coastline, and Abu Dhabi’s Mangroves eco-systems, and they can organise marine clean-ups as special events.
The group’s journey does not end in UAE, as they expanded to AlUla in Saudi Arabia last year with the launch of Hero Balloon Flights Saudi, to become the first official hot air balloon operator in the kingdom. With more plans in the pipeline, all coming experiences in Saudi Arabia will protect the country’s rich heritage and beautiful landscapes.
Hero Experiences Group's mission goes beyond just offering activities. They believe in empowering individuals to become Heroes of their own story. Aiming for guests to walk away feeling like they truly learnt something about their experience that can be shared with others and change their perspective on tourism and travelling.
To book your unforgettable adventure, visit the Hero Experiences Group website or the Platinum Heritage website.
England's all-time record goalscorers:
Wayne Rooney 53
Bobby Charlton 49
Gary Lineker 48
Jimmy Greaves 44
Michael Owen 40
Tom Finney 30
Nat Lofthouse 30
Alan Shearer 30
Viv Woodward 29
Frank Lampard 29
Infiniti QX80 specs
Engine: twin-turbocharged 3.5-liter V6
Power: 450hp
Torque: 700Nm
Price: From Dh450,000, Autograph model from Dh510,000
Available: Now
OTHER IPL BOWLING RECORDS
Best bowling figures: 6-14 – Sohail Tanvir (for Rajasthan Royals against Chennai Super Kings in 2008)
Best average: 16.36 – Andrew Tye
Best economy rate: 6.53 – Sunil Narine
Best strike-rate: 12.83 – Andrew Tye
Best strike-rate in an innings: 1.50 – Suresh Raina (for Chennai Super Kings against Rajasthan Royals in 2011)
Most runs conceded in an innings: 70 – Basil Thampi (for Sunrisers Hyderabad against Royal Challengers Bangalore in 2018)
Most hat-tricks: 3 – Amit Mishra
Most dot-balls: 1,128 – Harbhajan Singh
Most maiden overs bowled: 14 – Praveen Kumar
Most four-wicket hauls: 6 – Sunil Narine
Groom and Two Brides
Director: Elie Semaan
Starring: Abdullah Boushehri, Laila Abdallah, Lulwa Almulla
Rating: 3/5
The biog
Name: Fareed Lafta
Age: 40
From: Baghdad, Iraq
Mission: Promote world peace
Favourite poet: Al Mutanabbi
Role models: His parents
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
How to apply for a drone permit
- Individuals must register on UAE Drone app or website using their UAE Pass
- Add all their personal details, including name, nationality, passport number, Emiratis ID, email and phone number
- Upload the training certificate from a centre accredited by the GCAA
- Submit their request
What are the regulations?
- Fly it within visual line of sight
- Never over populated areas
- Ensure maximum flying height of 400 feet (122 metres) above ground level is not crossed
- Users must avoid flying over restricted areas listed on the UAE Drone app
- Only fly the drone during the day, and never at night
- Should have a live feed of the drone flight
- Drones must weigh 5 kg or less
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
UAE currency: the story behind the money in your pockets
Company%20profile
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RACE CARD
6.30pm Maiden Dh165,000 (Dirt) 1,200
7.05pm Handicap Dh165,000 (D) 1,600m
7.40pm Maiden Dh165,000 (D) 1,600m
8.15pm Handicap Dh190,000 (D) 1,600m
8.50pm Handicap Dh175,000 (D) 1,400m
9.25pm Handicap Dh175,000 (D) 2,000m
The National selections:
6.30pm Underwriter
7.05pm Rayig
7.40pm Torno Subito
8.15pm Talento Puma
8.50pm Etisalat
9.25pm Gundogdu
Huroob Ezterari
Director: Ahmed Moussa
Starring: Ahmed El Sakka, Amir Karara, Ghada Adel and Moustafa Mohammed
Three stars
Tamkeen's offering
- Option 1: 70% in year 1, 50% in year 2, 30% in year 3
- Option 2: 50% across three years
- Option 3: 30% across five years
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Other acts on the Jazz Garden bill
Sharrie Williams
The American singer is hugely respected in blues circles due to her passionate vocals and songwriting. Born and raised in Michigan, Williams began recording and touring as a teenage gospel singer. Her career took off with the blues band The Wiseguys. Such was the acclaim of their live shows that they toured throughout Europe and in Africa. As a solo artist, Williams has also collaborated with the likes of the late Dizzy Gillespie, Van Morrison and Mavis Staples.
Lin Rountree
An accomplished smooth jazz artist who blends his chilled approach with R‘n’B. Trained at the Duke Ellington School of the Arts in Washington, DC, Rountree formed his own band in 2004. He has also recorded with the likes of Kem, Dwele and Conya Doss. He comes to Dubai on the back of his new single Pass The Groove, from his forthcoming 2018 album Stronger Still, which may follow his five previous solo albums in cracking the top 10 of the US jazz charts.
Anita Williams
Dubai-based singer Anita Williams will open the night with a set of covers and swing, jazz and blues standards that made her an in-demand singer across the emirate. The Irish singer has been performing in Dubai since 2008 at venues such as MusicHall and Voda Bar. Her Jazz Garden appearance is career highlight as she will use the event to perform the original song Big Blue Eyes, the single from her debut solo album, due for release soon.
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
The design
The protective shell is covered in solar panels to make use of light and produce energy. This will drastically reduce energy loss.
More than 80 per cent of the energy consumed by the French pavilion will be produced by the sun.
The architecture will control light sources to provide a highly insulated and airtight building.
The forecourt is protected from the sun and the plants will refresh the inner spaces.
A micro water treatment plant will recycle used water to supply the irrigation for the plants and to flush the toilets. This will reduce the pavilion’s need for fresh water by 30 per cent.
Energy-saving equipment will be used for all lighting and projections.
Beyond its use for the expo, the pavilion will be easy to dismantle and reuse the material.
Some elements of the metal frame can be prefabricated in a factory.
From architects to sound technicians and construction companies, a group of experts from 10 companies have created the pavilion.
Work will begin in May; the first stone will be laid in Dubai in the second quarter of 2019.
Construction of the pavilion will take 17 months from May 2019 to September 2020.
Results
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