![The UAE's place in the world is now clearer and more prominent than ever. Antonie Robertson / The National](https://thenational-the-national-prod.cdn.arcpublishing.com/resizer/v2/5FDHXS5LSJF4RPVHVB5BUSBJ54.jpg?smart=true&auth=86fbbfd0e1602bb3e854d8bd82c6cd6427756232fec25031eb0e930c88b5da8d&width=400&height=225)
The UAE's place in the world is now clearer and more prominent than ever. Antonie Robertson / The National
The UAE's place in the world is now clearer and more prominent than ever. Antonie Robertson / The National
What makes a nation brand - and is it really worth billions?
In this Covid-19 era, it is much more than a slogan or logo - and a country's handling of the pandemic means a great deal