John Wick will always survive, as long as pop-ups and spin-offs keep getting created.
This month, fans can book a spot at Welcome to The Continental: The Hotel Bar Experience, a pop-up bar in New York City inspired by the beloved Keanu Reeves film franchise.
It will open on September 21, coinciding with the launch of The Continental: From the World of John Wick, a prequel series that airs on Peacock the next day for the first time. In the UAE, the show is available on Amazon Prime Video.
The venue is at 82 Beaver Street in the city's financial district, according to People, which is the hotel exterior used in the films.
Once guests are inside, the new series and the whole John Wick universe will be brought to life via the 1970s in what's described as an "immersive cocktail experience".
According to People, the venue aims to be the "most dangerously elite hotel" in the city.
Guests, who will pay for food and drink using gold coins like those featured in the show, are encouraged to dress for the occasion and era (although that's not mandatory). Interactive storylines and photo opportunities with characters, all with a "killer twist", will be on offer. Guests can also expect staff, from bellhops to bartenders, to be involved in performances.
Peacock recently released a trailer for the show, which is set in the 1970s and centres on The Continental, a chain of hotels around the world that serve as neutral ground for members of the underworld. Hotel workers spend their days trying to handle all the hitmen and murderers who stay.
The series also features Mel Gibson as Cormac, who assigns protagonist Winston (Colin Woodell) to recover a stolen object from the hotel, an object he says is "very important to a lot of dangerous people".
The Welcome to the Continental experience is open from September 21-24, October 1 and October 4-8; from $15; 21 and above only. More information and tickers are information at feverup.com/m/139065