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Manar Al Hinai

Contributor
Location
Abu Dhabi
Manar is an award-winning Emirati journalist, entrepreneur and communications consultant in Abu Dhabi. She previously worked as director of corporate communications at Abu Dhabi Investment Company. She was named Arab Woman of the Year in 2011 and in the list of 100 inspirational individuals in the UAE in 2012 and 2014.
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Articles

Interests outside work pay dividends

Taking up a new hobby will open your mind to new ideas, says Manar Al Hinai.

BusinessJune 25, 2017
Set out a blueprint for your ambitions

Work on your business blueprint to ensure your venture is big on ambition, writes Manar Al Hinai.

BusinessJune 18, 2017
Freelancers need a productive set-up

The National's branding and marketing guru Manar Al Hinai gives practical suggestions for managing your freelance office space.

BusinessJune 11, 2017
Don’t make your brand too personal

Choosing a name for your new venture? Remember, it's not all about you, writes Manar Al Hinai.

BusinessJune 04, 2017
Offer your clients something special to keep them loyal

Attention to detail – however small – will set your business apart from your competitors, writes Manar Al Hinai.

BusinessMay 28, 2017
Entrepreneurship 101: Do not base your entire business model on a trend

Is it wise to base your start-up on a fad? Manar Al Hinai offers tips for aspiring entrepreneurs thinking of jumping on the bandwagon.

BusinessMay 21, 2017
How to make the gig economy work for you

The world is shifting away from the traditional nine to five job towards a 'gig-economy'. Here's how to become part of it.

BusinessMay 14, 2017
Influencers know their followers best

Manar Al Hinai lists some factors to consider when planning your influencer marketing campaign.

BusinessMay 07, 2017
Entrepreneurship 101: Maintain focus to achieve your goal

Manar Al Hinai reveals the lessons she has learnt as an entrepreneur from her autistic colleague.

BusinessApril 30, 2017
Tips for entrepreneurs: Keep a tight rein on your expenditures

Manar Al Hinai writes about the four financial mistakes to avoid when setting up a new business.

BusinessApril 23, 2017
Pitch something extra to clients that shows your worth

It pays to take the initiative when pitching for new business, writes Manar Al Hinai.

BusinessApril 16, 2017
Manar Al Hinai: Be specific with your marketing strategy targets

The three things you must include in your marketing strategy.

BusinessApril 06, 2017
Manar Al Hinai: Find what you know and love, then go into business in that field

How to pinpoint the right business opportunity to explore, according to Manar Al Hinai.

BusinessApril 02, 2017
Manar Al Hinai: Video blogs supply the personal touch

The value of videoblogging to market your business.

BusinessMarch 26, 2017
Manar Al Hinai: Recognise the power of words with your presentations

It is imperative to use the right language to get your business message across, writes Manar Al Hinai.

BusinessMarch 19, 2017
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