Manar Al Hinai

From offering previews of your products to throwing a party for clients, making them feel valued is a great way to further your brand

Be it bespoke adverts for major brands or home-shot smartphone pieces to camera, the moving image is a crucial part of raising your business profile

Lessons from mistakes along the way are crucial to achieving business success

When managing business accounts, owners should carefully consider the impression they want to make

Moving out of your comfort zone and pulling your sleeves up are essential for business success

Find a purpose in everything you do, accepting changes as and when they come

Despite contingency plans, outside events can change businesses in a split second, but your reaction is within your control

Being the face of your business can save marketing expenses and help build a relationship with customers

Advertisements are likely to enter new mediums, become more analytical and incorporate new technology

Physical stores need to craft engaging offerings to lure customers from simply clicking online at home

From making all the decisions to assuming you know best, entrepreneurs must be aware of their own failings

In just 46 years, the UAE has grown to become a world-leader across a variety of sectors through shrewd strategic planning

The written word is becoming more and more important in the world of marketing your business so choose the right writer

Top tips to help you deal with the rigours of business more efficiently

Have a support network, diversify your income, and remember it's not just about the money