With 2018 right around the corner you're probably on a vacation or trying to finalise your business plan for next year.
It's never too late to adjust your marketing plan to incorporate next year's biggest marketing trends. Here are seven digital marketing trends you'll want to watch out for:
Augmented reality with social media
Pokemon Go was a pioneer of this idea when it launched last year. But we can expect to see more of it. Augmented reality (AR) solution studios, such as Holition in London, are working on providing such concepts to their retail clients. What this means is that as social media becomes more integrated with AR software, more brands will be using it to integrate with customers. For instance, if you will be at a certain location, then brand X's content will only be accessible there. The content will differ depending on the location.
Influencer marketing
One thing I constantly hear from my clients is how investing in influencer marketing results in more brand awareness. From a personal business perspective, I am seeing businesses invest more in a few selected social influencers, even if they have to pay them more versus middle-tier social influencers. I believe we will see more of that across the market, and businesses will invest more in organic grass-root advertising campaigns.
This takes us to the next important point.
______________
Read more:
To compete with e-retail, shops should offer unique experiences
Three ways to sabotage your own business
______________
Targeted advertisements
People have shorter attention spans for sure, and we are bombarded by various advertisements on desktop and mobile, and in order to have an effective message and to be heard amid the noise, brands will need to ensure their message is tailored to a device or platform. We are seeing more of this across social media platforms. In addition, since more people are relying on their mobile devices to receive information, we will see more ads designed with mobile in mind. For 2018, the majority of my clients are depending solely on mobile advertisements whether they're using SnapChat, Instagram, or Twitter.
Video is king
As my agency creates and produces different forms of content, video is the most preferable and effective medium to receive information for our customers. I believe we will be seeing more sophisticated and professionally produced video content in 2018 not only by brands and businesses but also by social media influencers. The Kuwaiti fashion influencer Ascia Al Faraj, one of the leading influencers in the GCC, has taken her video content to the next level by sharing professionally shot video content on her social media platforms. I believe that we will be seeing less-shaky videos by influencers and more professional curated content.
Live video viewership
Live video is nothing new, but it's growing exponentially. Different social media platforms from Instagram to Facebook provide it, and it's increasingly popular. This is also a popular marketing tool for businesses as they work with influencers to take their viewers live through an event, or behind the scenes. For the Victoria's Secret fashion show that took place in China last month, the brand worked with social influencers from across the world, including a couple from Dubai who took their viewers behind the scenes where they interviewed the models and talked about fashion trends. Travel social media influencers also use the tool to show their viewers the destination or the hotel property they are staying in.
Focus on algorithms
It's not enough to just get the message out there, but you want to measure who has seen it when and who is currently live on your page, and what are their preferences, likes and dislikes. Google provides those metric tools, as well as Facebook and Instagram. More and more businesses are demanding such algorithms for measurement especially when investing in social influencers.
‘New’ TV advertising
As Hulu, YouTube, Amazon, Apple TV, and Netflix are becoming the go-to TV for viewers worldwide with their exclusive shows and content, this means that more and more brands will be considering those outlets for advertisements as opposed to old school local television show commercials.
This will mean that platforms like Netflix which have no commercials, will be seeing more and product placements embedded.
As it stands now, marketing is likely to become more analytical, more targeted, entering new mediums, incorporating new technologies and focused on organic growth.
Manar Al Hinai is an award-winning Emirati writer who manages her branding and marketing consultancy in Abu Dhabi
The Laughing Apple
Yusuf/Cat Stevens
(Verve Decca Crossover)
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
Auron Mein Kahan Dum Tha
Starring: Ajay Devgn, Tabu, Shantanu Maheshwari, Jimmy Shergill, Saiee Manjrekar
Director: Neeraj Pandey
Rating: 2.5/5
COMPANY%20PROFILE
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COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
APPLE IPAD MINI (A17 PRO)
Display: 21cm Liquid Retina Display, 2266 x 1488, 326ppi, 500 nits
Chip: Apple A17 Pro, 6-core CPU, 5-core GPU, 16-core Neural Engine
Storage: 128/256/512GB
Main camera: 12MP wide, f/1.8, digital zoom up to 5x, Smart HDR 4
Front camera: 12MP ultra-wide, f/2.4, Smart HDR 4, full-HD @ 25/30/60fps
Biometrics: Touch ID, Face ID
Colours: Blue, purple, space grey, starlight
In the box: iPad mini, USB-C cable, 20W USB-C power adapter
Price: From Dh2,099
COMPANY%20PROFILE%20
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3EAlmouneer%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202017%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Dr%20Noha%20Khater%20and%20Rania%20Kadry%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EEgypt%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%20%3C%2Fstrong%3E120%3Cbr%3E%3Cstrong%3EInvestment%3A%20%3C%2Fstrong%3EBootstrapped%2C%20with%20support%20from%20Insead%20and%20Egyptian%20government%2C%20seed%20round%20of%20%3Cbr%3E%243.6%20million%20led%20by%20Global%20Ventures%3Cbr%3E%3C%2Fp%3E%0A
BRAZIL SQUAD
Alisson (Liverpool), Daniel Fuzato (Roma), Ederson (Man City); Alex Sandro (Juventus), Danilo (Juventus), Eder Militao (Real Madrid), Emerson (Real Betis), Felipe (Atletico Madrid), Marquinhos (PSG), Renan Lodi (Atletico Madrid), Thiago Silva (PSG); Arthur (Barcelona), Casemiro (Real Madrid), Douglas Luiz (Aston Villa), Fabinho (Liverpool), Lucas Paqueta (AC Milan), Philippe Coutinho (Bayern Munich); David Neres (Ajax), Gabriel Jesus (Man City), Richarlison (Everton), Roberto Firmino (Liverpool), Rodrygo (Real Madrid), Willian (Chelsea).
COMPANY%20PROFILE
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How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
Women%E2%80%99s%20T20%20World%20Cup%20Qualifier
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Company%20Profile
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The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
The specs
Engine: 2.7-litre 4-cylinder Turbomax
Power: 310hp
Torque: 583Nm
Transmission: 8-speed automatic
Price: From Dh192,500
On sale: Now
COMPANY PROFILE
Name: Mamo
Year it started: 2019 Founders: Imad Gharazeddine, Asim Janjua
Based: Dubai, UAE
Number of employees: 28
Sector: Financial services
Investment: $9.5m
Funding stage: Pre-Series A Investors: Global Ventures, GFC, 4DX Ventures, AlRajhi Partners, Olive Tree Capital, and prominent Silicon Valley investors.
COMPANY%20PROFILE%20
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Company%20profile
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The%20specs
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Squad: Majed Naser, Abdulaziz Sanqour, Walid Abbas, Khamis Esmail, Habib Fardan, Mohammed Marzouq (Shabab Al Ahli Dubai), Khalid Essa, Muhanad Salem, Mohammed Ahmed, Ismail Ahmed, Ahmed Barman, Amer Abdulrahman, Omar Abdulrahman (Al Ain), Ali Khaseif, Fares Juma, Mohammed Fawzi, Khalfan Mubarak, Mohammed Jamal, Ahmed Al Attas (Al Jazira), Ahmed Rashid, Mohammed Al Akbari (Al Wahda), Tariq Ahmed, Mahmoud Khamis, Khalifa Mubarak, Jassim Yaqoub (Al Nasr), Ali Salmeen (Al Wasl), Yousef Saeed (Sharjah), Suhail Al Nubi (Baniyas)
SPECS
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LA LIGA FIXTURES
Friday Celta Vigo v Villarreal (midnight kick-off UAE)
Saturday Sevilla v Real Sociedad (4pm), Atletico Madrid v Athletic Bilbao (7.15pm), Granada v Barcelona (9.30pm), Osasuna v Real Madrid (midnight)
Sunday Levante v Eibar (4pm), Cadiz v Alaves (7.15pm), Elche v Getafe (9.30pm), Real Valladolid v Valencia (midnight)
Monday Huesca v Real Betis (midnight)
TERMINAL HIGH ALTITUDE AREA DEFENCE (THAAD)
What is THAAD?
It is considered to be the US's most superior missile defence system.
Production:
It was created in 2008.
Speed:
THAAD missiles can travel at over Mach 8, so fast that it is hypersonic.
Abilities:
THAAD is designed to take out ballistic missiles as they are on their downward trajectory towards their target, otherwise known as the "terminal phase".
Purpose:
To protect high-value strategic sites, such as airfields or population centres.
Range:
THAAD can target projectiles inside and outside the Earth's atmosphere, at an altitude of 150 kilometres above the Earth's surface.
Creators:
Lockheed Martin was originally granted the contract to develop the system in 1992. Defence company Raytheon sub-contracts to develop other major parts of the system, such as ground-based radar.
UAE and THAAD:
In 2011, the UAE became the first country outside of the US to buy two THAAD missile defence systems. It then stationed them in 2016, becoming the first Gulf country to do so.
COMPANY%20PROFILE
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Jigra
Starring: Alia Bhatt, Vedang Raina, Manoj Pahwa, Harsh Singh
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Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
The%20specs
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The specs
Engine: 1.5-litre 4-cylinder petrol
Power: 154bhp
Torque: 250Nm
Transmission: 7-speed automatic with 8-speed sports option
Price: From Dh79,600
On sale: Now
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Company%20Profile
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