Articles
Why content marketing is more important now than before Covid-19
About 86% of business owners use video content as a marketing tool, compared to 63% in 2017, according to a 2021 Wyzowl’s State of Video Marketing survey
How to start a business without relevant experience
A background in a traditional company may not be useful when launching a business in a completely new industry
What business owners can learn from pets
Caring for a pet is just like managing a business as it requires patience and accepting the fact that we can’t always control everything
How to properly close a business
Quitting a venture is hard for entrepreneurs, but should be done sooner rather than later
Four digital marketing trends companies need to embrace in 2021
The pandemic has transformed digital marketing, leading even sceptics to fully embrace it
Lessons learnt from 2020 can help aspiring entrepreneurs in the coming year
The pandemic accelerated the uptick in digitisation and remote working
The three things to bear in mind when pursuing projects of passion
Passion for doing the things you love can't be planned and can evolve over time
Why more Middle East businesses need to communicate in Arabic
Companies that are looking to grow and expand in the region and targeting Arabs have to speak to their audience’s language
Why age in entrepreneurship is just a number
Henry Ford established Ford Motors at the age of 40 while Harland David Sanders, the founder of Kentucky Fried Chicken, sold his first franchise in his sixties
Five lessons entrepreneurs can learn from children
Children are naturally curious and are ready to think out of the box – traits that entrepreneurs should learn
Why it's important to reflect and hold onto habits that allowed you to endure the pandemic
The pandemic has changed how organisations function and may having a lasting impact on how they operate after the crisis subsides
Lessons from my first decade in entrepreneurship
As important as it is to remain focused, entrepreneurs should not forget to enjoy the journey
How to build employee engagement in a world of remote working
Highly engaged employees lead to improved sales and a better customer experience
How female entrepreneurs can deal with 'mansplaining' investors
Harvard Business Review ran a study in 2017 that shows an existing bias among male venture capitalists towards young female entrepreneurs seeking investment
How thinking like our nomadic ancestors can help start ups survive the pandemic
Survival skills of making a little go a long way have been passed down from generation to generation
