Pele: Remembering the Brazil legend's White House visits


Cody Combs
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Brazilian football great Pele’s death at the age of 82 has prompted an outpouring of emotion from around the world.

Of course, he’s best known for his prowess on the pitch, but he’s also known as the man who helped take the sport from a minor curiosity to the mainstream in the US, where baseball, basketball and American football dominated for so long.

"Before there was Messi, Ronaldo, Beckham, there was Pelé," US President Joe Biden said in an Instagram post.

"For a sport that brings the world together like no other, Pelé’s rise from humble beginnings to soccer legend is a story of what is possible."

"Today, Jill and I's thoughts are with his family and all those who loved him."

His popularity in 1960s and early 70s helped propel global news reports of his football skills all the way to the US, thus making Pele a household name there.

That recognition prompted him to accept several invitations to the White House to meet presidents Richard Nixon, Gerald Ford, Jimmy Carter and Ronald Reagan through the years.

Pele also paid Jimmy Carter a White House visit in 1977 and presented him with a kit. Photo: Jimmy Carter Library / US National Archives
Pele also paid Jimmy Carter a White House visit in 1977 and presented him with a kit. Photo: Jimmy Carter Library / US National Archives

His star power remained well into the 1990s and beyond, prompting both presidents Bill Clinton and Barack Obama to meet him during their respective visits to Brazil.

Mr Obama said in an Instagram post on Thursday: "Pelé was one of the greatest to ever play the beautiful game. And as one of the most recognizable athletes in the world, he understood the power of sports to bring people together."

Many of the photos and videos from those meetings are forever enshrined in the US National Archives, and therefore etched in the minds of millions of Americans as well.

Although Gerald Ford was known for his American football prowess, on this day during his 1975 visit to the White House, Pele stole the spotlight. Photo: US National Archives
Although Gerald Ford was known for his American football prowess, on this day during his 1975 visit to the White House, Pele stole the spotlight. Photo: US National Archives

Perhaps one of the more memorable visits in hindsight, given the historical significance, was Pele’s first visit to the White House in 1973 to meet Richard Nixon, who would be forced to resign one year later.

Because of the now infamous tape recording system Nixon had installed in the White House, there is plenty of audio shedding light on Pele’s visit.

At first, Nixon showered the Brazilian football star with praise, but soon stumbled when he asked if Pele spoke Spanish.

Pele responded politely and corrected Nixon.

“No, Portuguese. It is all the same,” he can be heard saying.

Transcripts show an initially awkward encounter between Richard Nixon and Pele during the football star's 1973 White House visit. Photo: US National Archives
Transcripts show an initially awkward encounter between Richard Nixon and Pele during the football star's 1973 White House visit. Photo: US National Archives

Pele then pivoted the conversation.

“Soccer is very different from American football,” he said.

Nixon quickly responded with what seemed to be an attempt at a joke.

“Do I know that! The main thing is to use your head.”

Before their meeting ends, Pele shares his hopes to bring “soccer technicians” to the US to expand the sport’s popularity, while also wanting “basketball technicians” to come to Latin America from the US.

“That is a great enterprise and I wish you well,” Nixon can be heard responding, ending the conversation.

Pele played the beautiful game with Ronald Reagan and Steve Moyers in the Rose Garden during another visit to the White House in 1982. Photo: National Archives
Pele played the beautiful game with Ronald Reagan and Steve Moyers in the Rose Garden during another visit to the White House in 1982. Photo: National Archives

Pele also signed a football for Nixon before departing.

Forebodingly, shortly after Pele’s interaction with the president concludes, Nixon can be heard speaking with Don Kendall, president of Pepsi, one of Pele’s corporate sponsors, about the intensity and scrutiny growing around Nixon’s presidency due to the Watergate scandal.

After Nixon abruptly left office 1974, Pele came out of retirement in 1975 and played several years in the US for the New York Cosmos, solidifying his place in American sports and pop culture.

UAE currency: the story behind the money in your pockets
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2checkout’s “all-in-one payment gateway and merchant account” accepts payments in 200-plus markets for 2.4-3.9 per cent, plus a Dh1.2-Dh1.8 currency conversion charge. The US provider processes online shop and mobile transactions and has 17,000-plus active digital commerce users.

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Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm

Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year

Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”

Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners

TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013 

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Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”