Business Extra: How did Snapchat win the GCC market?


  • English
  • Arabic

In 2011, amid the Arab uprisings, other protests around the world and the rise of social media, Snapchat emerged with a unique concept.

The app pioneered by Evan Spiegel, Bobby Murphy, and Reggie Brown allowed images shared to disappear after a certain time.

This innovation reshaped the social media landscape.

Snapchat quickly became a pioneer in the concept of augmented reality by introducing the feature of “filters” that add real-time effects and animations to photos and videos. The same concept got later adopted by other giant platforms.

At a time when social media platforms are continually evolving, Business Extra host Cody Combs sits down with Hussein Freijeh, vice president and general manager of Snap Inc in the Middle East and North Africa.

Mr Freijeh speaks about Snapchat’s special features, sharing insights into the app’s growth plans in the Mena region.

You can listen to all previous episodes of Business Extra on Apple Podcasts, Spotify and all major podcasting platforms, or watch the full interviews on The National's YouTube channel.

'Saand Ki Aankh'

Produced by: Reliance Entertainment with Chalk and Cheese Films
Director: Tushar Hiranandani
Cast: Taapsee Pannu, Bhumi Pednekar, Prakash Jha, Vineet Singh
Rating: 3.5/5 stars

Tips for newlyweds to better manage finances

All couples are unique and have to create a financial blueprint that is most suitable for their relationship, says Vijay Valecha, chief investment officer at Century Financial. He offers his top five tips for couples to better manage their finances.

Discuss your assets and debts: When married, it’s important to understand each other’s personal financial situation. It’s necessary to know upfront what each party brings to the table, as debts and assets affect spending habits and joint loan qualifications. Discussing all aspects of their finances as a couple prevents anyone from being blindsided later.

Decide on the financial/saving goals: Spouses should independently list their top goals and share their lists with one another to shape a joint plan. Writing down clear goals will help them determine how much to save each month, how much to put aside for short-term goals, and how they will reach their long-term financial goals.

Set a budget: A budget can keep the couple be mindful of their income and expenses. With a monthly budget, couples will know exactly how much they can spend in a category each month, how much they have to work with and what spending areas need to be evaluated.

Decide who manages what: When it comes to handling finances, it’s a good idea to decide who manages what. For example, one person might take on the day-to-day bills, while the other tackles long-term investments and retirement plans.

Money date nights: Talking about money should be a healthy, ongoing conversation and couples should not wait for something to go wrong. They should set time aside every month to talk about future financial decisions and see the progress they’ve made together towards accomplishing their goals.

2019 ASIA CUP POTS

Pot 1
UAE, Iran, Australia, Japan, South Korea, Saudi Arabia

Pot 2
China, Syria, Uzbekistan, Iraq, Qatar, Thailand

Pot 3
Kyrgyzstan, Lebanon, Palestine, Oman, India, Vietnam

Pot 4
North Korea, Philippines, Bahrain, Jordan, Yemen, Turkmenistan

The Vines - In Miracle Land
Two stars

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

Updated: June 21, 2024, 3:28 PM
More podcasts

On The Money

Make money work for you with news and expert analysis

          By signing up, I agree to The National's privacy policy. This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
          On The Money