The Bridge Summit in Abu Dhabi this week showed the value of different sections of the media world working together, the director general of the National Media Council said.
Dr Jamal Al Kaabi made his comments on Wednesday as the summit drew to an end. The three days of discussion and debate attracted media personalities and technology experts.
“We have everybody here from the movie industry, gaming industry, AI companies and content creators in one place,” Dr Al Kaabi said.
“This is the beautiful thing about Bridge, happening for the first time. We believe that having all of them together will create more opportunities and solve a lot of challenges.”
The event attracted famous names such as actor Idris Elba, comedian Bassem Youssef and actress Priyanka Chopra, as well as thousands of people from various media and technology sectors.
Dr Al Kaabi said the gaming sector showed how media can evolve.
“Gaming, for example, in our region was not being taken seriously, I think today gaming is creating a lot of content,” he said.
The summit, at Abu Dhabi National Exhibition Centre, came at a crucial time for some sectors, he added.
“Content creators are leading right now [in terms of] media exposure and are leading the way compared to traditional media,” he said.
“It is a chance for traditional media to improve its capability to be in the race and to understand exactly what's happening.”
