A Udrive car near Sheikh Zayed Road. Pawan Singh / The National
A Udrive car near Sheikh Zayed Road. Pawan Singh / The National
A Udrive car near Sheikh Zayed Road. Pawan Singh / The National
A Udrive car near Sheikh Zayed Road. Pawan Singh / The National

Reinventing renting: Testing out short-term car-rental apps ekar and Udrive


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Update:

For the latest updated prices, visit ekar and Udrive.

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With taxi apps and the likes of Uber and Careem increasingly parts of our daily lives, those among us who navigate the UAE's highways and byways without their own car are no strangers to relying on their phones to secure transport at the tap of a touchscreen.

But ekar and Udrive are two services in Dubai that are bridging the huge gap between somebody else taking the wheel for you and buying or renting a car to pilot yourself on a permanent basis.

The short-term car-rental apps are a relatively new concept for this country, and one that may take the average motorist a little while to get their head around. The basic equation is pretty simple, though: choose your app, download it, register, then find a car to rent via a GPS-enabled in-app map.

I am testing the duo of motoring innovations, with just one rule: the whole transaction has to be done without any special journalist-shaped treatment from ekar or Udrive; I will use the app like any other customer to try out the ease – or otherwise – of the two offerings.

While registering, ekar’s app proves a little clunky – if you go back from the second page, for example, you lose everything entered on the first page. These are the kind of tech gremlins that could cause less-patient users to chuck in the idea before they have barely started.

With both ekar and Udrive, you enter your personal details, including driving-license information, take a selfie with your ID and upload that and pictures of your driving license and Emirates ID (both front and back). Udrive differs slightly in that you can use your passport instead of Emirates ID, should you prefer. Once you have input payment details, your credit card will be charged a Dh1 sign-up fee, then you are ready to go.

Pay-per kilometre or and pay-per minute rental options have grown in popularity in the UAE. Pawan Singh / The National
Pay-per kilometre or and pay-per minute rental options have grown in popularity in the UAE. Pawan Singh / The National

The two companies’ in-app interfaces to find a rental are so similar in layout and colour schemes that you would be hard-pressed to tell them apart with logos removed – although for those who care about what they are driving, Udrive wins out, with more easily accessible manufacturer and model low-downs.

Its triumvirate of available models are the Peugeot 208, Nissan Tiida and Toyota Yaris – good news for anybody who is, like me, entirely averse to going anywhere near those two Japanese superminis for fear of slow-speed death on the highways.

The Tiida is the only option available with ekar, however, with all of said model’s usual shopping-trolley-with-a-broken-wheel acceleration and handling. The Peugeot I pick via Udrive isn’t especially rewarding to drive, either, but it is comfortably the pick of the pair.

The cars are spread out in locations across the city, largely clustered around the linear trunk that is Sheikh Zayed Road, which is handy if you are using the Metro to reach a rental. They are parked by the previous customer, and meter charges are all covered, so long as you use RTA parking zones A, B, C or D, where you in turn leave the car when your rental ends. Refuelling is similarly simple – the cars are registered with petrol stations, so you don't need to fork out any cash to fill up on unleaded, which is already factored into the rental price.

The main difference between regular car-rental companies and this new generation is that other humans are largely not required here. Once you have instantly reserved your vehicle after locating the nearest car to you, on arrival, you unlock it using the app, then punch in a pre-designated pin number to a keypad in the glovebox, which releases the ignition key.

Much like regular rentals, it is your responsibilities to notice any pre-existing damage and report any you cause; if you are in an accident, you call the police as you would while driving any other car.

In my ekar, however, the lack of human contact is shattered after I enter my pin code incorrectly, which leaves me locked out of the system (although thankfully not the car itself). Unable to start the car and sweating like a sumo wrestler in a sauna, I’m forced to phone ekar’s call centre to have a helpful operator reset the keypad.

Judging by the app images, both fleets are seemingly resplendent in green liveries, but in reality, my ekar is a washed-out greyer shade. Subtler, perhaps, if you are less than keen to let everybody else on the road know you are in a rental, but not as happily vibrant as Udrive’s garden-pea tones.

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A top tip for when the rental ends: make sure you have all your personal belongings before closing the car door for the final time, because if you don't, the automatic locking will necessitate phoning the call centre to regain access inside the vehicle.

Verdict? There is not much difference between the two services in terms of their respective rates, which include fuel and insurance, but exclude Salik fees and any penalty charges.

ekar is Dh7.50 for a 15-minute rental or Dh30 per hour (a confusing twin choice considering the per-minute rate works out as identical); Udrive is 50 fils per minute, which you may have spotted is the exact same as its competitor when scaled up. Both services have a maximum rental time of six hours.

But a few crucial points push the plaudits towards Udrive. Its by-minute billing increments, rather than ekar’s chosen quarter-hour or hour blocks, make it much better for what we shall call “micro-rentals” – perhaps popping to the supermarket for a pint of laban – without any wasted unused minutes. And Udrive’s choice of cars is another big boon compared to ekar’s one-model regular fleet. The latter also has a 200-kilometre limit per trip, while the former has no such restrictions. All of which adds up to a super-affordable way to get around Dubai, without the excessive upfront outlays associated with regular rentals or buying a car.

For more information, visit www.ekar.ae and www.udrive.ae

ULTRA PROCESSED FOODS

- Carbonated drinks, sweet or savoury packaged snacks, confectionery, mass-produced packaged breads and buns 

- margarines and spreads; cookies, biscuits, pastries, cakes, and cake mixes, breakfast cereals, cereal and energy bars;

- energy drinks, milk drinks, fruit yoghurts and fruit drinks, cocoa drinks, meat and chicken extracts and instant sauces

- infant formulas and follow-on milks, health and slimming products such as powdered or fortified meal and dish substitutes,

- many ready-to-heat products including pre-prepared pies and pasta and pizza dishes, poultry and fish nuggets and sticks, sausages, burgers, hot dogs, and other reconstituted meat products, powdered and packaged instant soups, noodles and desserts.

UAE currency: the story behind the money in your pockets
Company%C2%A0profile
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”