The British supermarket chain, which has a number of branches in the UAE, will change the name of its own-brand kaffir lime leaves, owing to the name's racist connotations. Wikicommons
The British supermarket chain, which has a number of branches in the UAE, will change the name of its own-brand kaffir lime leaves, owing to the name's racist connotations. Wikicommons
The British supermarket chain, which has a number of branches in the UAE, will change the name of its own-brand kaffir lime leaves, owing to the name's racist connotations. Wikicommons
The British supermarket chain, which has a number of branches in the UAE, will change the name of its own-brand kaffir lime leaves, owing to the name's racist connotations. Wikicommons

Waitrose to rename its Kaffir Lime Leaves after complaints that name is linked to racial slur


Farah Andrews
  • English
  • Arabic

British supermarket chain Waitrose has announced it will rename its Cooks' Ingredients Kaffir Lime Leaves as the name has racist connotations.

The word kaffir is a racial slur that was used in South Africa during the apartheid regime.

The Oxford English Dictionary also defines the term as "a very offensive word for a black African".

The name will be changed to Makrut Lime Leaves.

"This name change is a crucial step in recognising how important it is for us to listen to customers and educate ourselves when it comes to the language we use," said Helena Dennis, Waitrose grocery trading manager.

"While some of our customers may be unaware of the connotations of this particular word, it's important to us that we avoid offending anyone who shops with us."

The name will be changed on product labels, branded recipe cards, in future editions of cookbooks and other company literature.

Waitrose's Cooks' Ingredients Kaffir Lime Leaves will be renamed Makrut Lime Leaves, owing to racist connotations of the word 'kaffir'. Courtesy Waitrose
Waitrose's Cooks' Ingredients Kaffir Lime Leaves will be renamed Makrut Lime Leaves, owing to racist connotations of the word 'kaffir'. Courtesy Waitrose

"It is changes like this that ensure we are moving forward," said Dennis. "We need industry-wide support on this, and encourage other retailers to do the same in order to make a difference on a widespread, national scale."

The citric ingredient is commonly used in Cambodian, Indonesian and Thai recipes for soups and curries.

It is known botanically as citrus hystrix. It is native to Sri Lanka, Mauritius, South-East Asia and southern China, and is also known as makrut or Thai lime.

The commonly used name kaffir lime is believed to be a reference to the Sri Lankan Kaffir ethnic group. The term is derived from the Arabic word kafir, which means someone who does not believe in God; it was historically applied to Sub-Saharan Africans who did not practise Islam.

From there, the word was adopted as a racist insult for South Africa's indigenous population.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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