Mukbang Shows Restaurant in Abu Dhabi - in pictures
Jenny Segalowitz, the woman behind Mukbang Shows Restaurant in Abu Dhabi, says her success is a manifestation of years of prayers and lots of hard work. All photos: Khushnum Bhandari / The National
Mukbang Shows Restaurant recently opened on Electra street in Abu Dhabi. It's the second branch to open this year, with a third coming soon in Dubai
Segalowitz with her husband and business partner Doug
Sushmita, a server, grills a fresh striploin for Korean BBQ at Mukbang Shows Restaurant
A Korean BBQ served at Mukbang Shows Restaurant
An Unlimited Korean BBQ, accompanied by more than seven variety of side dishes, starts at Dh59 at Mukbang Shows Restaurant
Soy peanuts, a Korean side dish
Side dishes served with the barbecue include kimchi, soy peanuts and various salads
Segalowitz's Mukbang Shows Restaurant is inspired by mukbang, or eating show, which originated in South Korea, in which a host consumes various quantities of food while interacting with the audience
The interiors of Mukbang Shows Restaurant on Electra street, Abu Dhabi
Doug and Jenny Segalowitz with James Gaujardo, their partner and business manager
Korean Shakshouka served with garlic bread
Business lunch made of Sogogi soup, ribs, chicken and bolgogi
Korean side dishes at Mukbang Shows Restaurant
Spicy chicken
Premium meats such as Australian Wagyu, tenderloin, rib eye, and strip loin are part of the barbecue
Various drinks are also on offer
Guests can also change into hanbok or Korean traditional wear
The first Mukbang Shows Restaurant opened in Al Muroor in Abu Dhabi in January
Segalowitz has plans to open a fourth branch later this year, as well as offering franchise options further afield in the Gulf