• Sportswear in raspberry satin by Noon by Noor, part of the autumn/winter 2022 London Fashion Week. All photos: Noon by Noor
    Sportswear in raspberry satin by Noon by Noor, part of the autumn/winter 2022 London Fashion Week. All photos: Noon by Noor
  • A sculpted jacket and embroidered skirt.
    A sculpted jacket and embroidered skirt.
  • A sporty anorak is given a lift in white and worn over a bias cut full skirt.
    A sporty anorak is given a lift in white and worn over a bias cut full skirt.
  • A cosy zip-through jacket and long shorts in caramel faux fur.
    A cosy zip-through jacket and long shorts in caramel faux fur.
  • Denim is given an upgrade as a ruffle shoulder top and skirt, worn with a roomy parka.
    Denim is given an upgrade as a ruffle shoulder top and skirt, worn with a roomy parka.
  • A long prairie-inspired dress.
    A long prairie-inspired dress.
  • Masculine touches are seen sprinkled throughout the new collection.
    Masculine touches are seen sprinkled throughout the new collection.
  • Stove pipe trousers and a midnight blue outer coat.
    Stove pipe trousers and a midnight blue outer coat.
  • An outer coat is elevated with blue embroidery.
    An outer coat is elevated with blue embroidery.
  • A deftly tailored jacket and full skirt.
    A deftly tailored jacket and full skirt.
  • Sportswear is mixed with elegant tailoring.
    Sportswear is mixed with elegant tailoring.
  • Another masculine-tinged outfit.
    Another masculine-tinged outfit.
  • A silver plisse shift dress.
    A silver plisse shift dress.
  • Fluid, drop waist trousers.
    Fluid, drop waist trousers.
  • Noon by Noor embraces androgyny for autumn/winter 2022.
    Noon by Noor embraces androgyny for autumn/winter 2022.
  • Mixed shades of camel and olive.
    Mixed shades of camel and olive.
  • A cosy shift dress in white faux fur.
    A cosy shift dress in white faux fur.
  • A shirt becomes a dress.
    A shirt becomes a dress.
  • A delicate blouse is teamed with shorts and boots.
    A delicate blouse is teamed with shorts and boots.
  • Noon by Noor mixes masculine and feminine codes with this oversized shirt and circle skirt.
    Noon by Noor mixes masculine and feminine codes with this oversized shirt and circle skirt.
  • Another prairie-style dress.
    Another prairie-style dress.

Bahrain's Noon By Noor embraces androgyny at London Fashion Week


  • English
  • Arabic

Noon by Noor, the Bahraini womenswear label by cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, took to the runway at London Fashion Week on Saturday.

For autumn/winter 2022, the designers unveiled a collection filled with contrasts that saw a deft mixing of masculine and feminine codes.

The show opened with a model sporting a decidedly feminine, delicate white blouse, with ruffles on the shoulder and tied closed with ribbon. This was matched with simple shorts, and knee-high riding boots.

A look by Noon by Noor presented at London Fashion Week 2022. Photo: Noon by Noor
A look by Noon by Noor presented at London Fashion Week 2022. Photo: Noon by Noor

Then came an oversized white shirt worn loose over a bias cut circle skirt in vaguely metallic fabric, adding an elevated touch. A simple high-necked plisse shift dress arrived alongside a sculpted jacket that tucked neatly into the waist, sitting over a full skirt, scattered with blue floral embroidery.

The show notes spoke of texture and touch as the keywords underpinning the collection. Memorable moments include a fluffy white mini dress, seemingly spun from clouds, and an equally cosy-looking zip-through jacket over long shorts in caramel faux fur.

Masculine codes are embraced in Noon by Noor's latest collection. Photo: Noon by Noor
Masculine codes are embraced in Noon by Noor's latest collection. Photo: Noon by Noor

Elsewhere, a simple hoodie and long shorts were transformed into something luxe, now made from raspberry satin, while more men’s tailoring arrived as long, fluid trousers worn with a roomy collared shirt, and as sharp stove pipe trousers teamed with a beautiful outer coat in the deepest midnight blue.

Even denim made an appearance, fashioned into a cropped top with frilled shoulder detailing, and worn with an oversized parka in the same dark denim wash.

It is a small but beautifully balanced collection, the designers skilfully mixed sportswear with femininity throughout, throwing in lavish fabrics for good measure.

With an assured hand, the pair explored their theme without it ever feeling repetitive, instead creating pieces that are elegant and deeply desirable.

In 21 looks, they managed to shift through daywear, evening glamour and even prairie-inspired simplicity with the two closing long dresses.

Updated: October 13, 2022, 10:28 AM