If ever the term “cult following” applied to a company, it’s the passionate love yogis and non-yogis alike have for Lululemon. The Canadian company has had a massive expansion in recent years, which explains why UAE yoga classes are usually full of people wearing their colourful tops and shorts - even though there is no location here.
That could be set to change this September. Although there is no official word from the company or a local partner, Lululemon is planning to open a UAE outlet, said Andrea Marcum, a Lululemon ambassador from Los Angeles (she owns U Studio Yoga there).
Marcum travelled to Abu Dhabi in January to teach several classes at Bodytree studio. Lululemon has not responded to a request for comment on the opening of the store.