Cartlow, a cloud-based logistics technology platform in the UAE and Saudi Arabia, has acquired second-hand goods marketplace Melltoo, as it continues to expand its operations in the region’s biggest economies.
The company took over classified platform Melltoo, which has been in operation since 2014, for an undisclosed amount.
Customers of Melltoo, which also serves the UAE and Saudi Arabian markets, will now be redirected to Cartlow’s platform that offers about half a million products across 30 categories with different payment options, it said in a statement on Monday.
“More than two million products have been sold on our platform since we launched … we are thrilled with our latest acquisition of Melltoo, further allowing consumers to transact on our platform in the region,” Mohammed Sleiman, founder and chief executive of Cartlow, said.
“Through Cartlow's platform, Melltoo customers will be enabled with a wide range of products and a more convenient way to shop and sell preloved products.”
The acquisition will allow Cartlow to further consolidate its position in the global reverse logistics market. It will also continue to offer its cloud-based technology services to companies within the reverse logistics ecosystem, supporting the development of the circular economy in the Gulf region, the company said.
Cartlow, which began as a re-commerce platform, has grown to become a technology company that offers software-as-a-service (SaaS) solutions to major companies in the reverse logistics ecosystem.
Reverse logistics refers to chains that process anything returning through the supply chain, enabling the reusing of products and materials.
The global reverse logistics market is projected to reach $958 billion in 2028 at an aggregate annual growth rate of 5.6 per cent, from $635bn in 2020, according to a report by Allied Market Research.
The Middle East reverse logistics market is largely untapped and Cartlow plans to increase its market share through organic growth as well as acquisitions.
In June, the company raised $18 million in a growth financing round to expand its operations in the region’s two biggest economies. Cartlow will use the funding to further mature its business ecosystem in the region by combining return management, recycling and re-commerce through technology.
Cartlow’s partner, Al Sulaiman Group, a Saudi Arabia-based investor with interests in sectors including omnichannel retail, logistics and e-commerce, led the financing round.
Since launching operations, Cartlow has worked closely with major brands and retailers in the UAE and Saudi Arabia. Its re-commerce platform for consumers and businesses offers merchandise at cheaper prices on a range of products.
Cartlow was among six venture companies that were granted licences by Saudi Arabia in March. These companies have committed to invest a combined $162m in the Saudi economy, the kingdom announced during the Global Entrepreneurship Congress in Riyadh.
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Results
4.30pm Jebel Jais – Maiden (PA) Dh60,000 (Turf) 1,000m; Winner: MM Al Balqaa, Bernardo Pinheiro (jockey), Qaiss Aboud (trainer)
5pm: Jabel Faya – Maiden (PA) Dh60,000 (T) 1,000m; Winner: AF Rasam, Tadhg O’Shea, Ernst Oertel
5.30pm: Al Wathba Stallions Cup – Handicap (PA) Dh70,000 (T) 2,200m; Winner: AF Mukhrej, Tadhg O’Shea, Ernst Oertel
6pm: The President’s Cup Prep – Conditions (PA) Dh100,000 (T) 2,200m; Winner: Mujeeb, Richard Mullen, Salem Al Ketbi
6.30pm: Abu Dhabi Equestrian Club – Prestige (PA) Dh125,000 (T) 1,600m; Winner: Jawal Al Reef, Antonio Fresu, Abubakar Daud
7pm: Al Ruwais – Group 3 (PA) Dh300,000 (T) 1,200m; Winner: Ashton Tourettes, Pat Dobbs, Ibrahim Aseel
7.30pm: Jebel Hafeet – Maiden (TB) Dh80,000 (T) 1,400m; Winner: Nibraas, Richard Mullen, Nicholas Bachalard
SPECS
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The White Lotus: Season three
Creator: Mike White
Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell
Rating: 4.5/5