An ‘all-scenario smart ecosystem’ is Huawei’s vision to create a fully connected world. Through HUAWEI Ads, marketers can connect with their audience using the immersive digital advertising marketplace backed by the tech giant's robust digital infrastructure, coupled with enriched data and insights.
Creating exceptional campaigns for the most engaging customer experiences; HUAWEI Ads builds on great ideas using four core pillars — ‘Precision Targeting’, ‘Lookalike Modeling’, ‘Private Audience’ and ‘Insight Analysis’. ‘Precision Targeting’ is a method centred on data and audience insights, and ‘Lookalike Modeling’ uses a private real-time technique involving AI to identify similarities between users. Additionally, ‘Private Audiences’ focuses on consumers’ behaviour to reconnect with them, while ‘Insight Analysis’ provides critical insights on campaign data from multiple touchpoints, enabling marketers to reach their audience in the most impactful ways.
According to an MMA WARC study, two in three MENA marketers have adopted a mobile-first approach with their marketing strategy, while 86% of respondents agreed that the pandemic had improved mobile marketing capabilities. Following the trend, HUAWEI Ads held the HUAWEI Ads Spring Summit 2022 in Dubai, welcoming key industry leaders, Huawei’s partners, agencies and marketers at the W Hotel, the Palm. Through the summit, visitors explored the platform’s advertising capabilities and learnt about maximising the effectiveness of their campaigns using tools such as Open Advertiser Identifier (OAID), which complies with users’ preferences and showcases personalised advertisements accordingly while complying with their privacy preferences and local privacy policies.
The summit offered participants access to an exclusive introductory Ramadan offer and incentive packages. The first package included a 20% to 50% incentive based on Ramadan ads consumption, 10% additional Huawei Products, and free-landing page placements. At the same time, the second package featured a 25% discount on sponsored sessions and services (100% SOV premium Huawei inventory only accessible through this deal), as well as premium exposure slots and free-landing page placements.
A primary advantage of digital advertising is reaching an audience cost-effectively and measurably. With a large consumer base of over 730+ million monthly active users, HUAWEI Ads can support brands with clear objectives and tactics to capitalise on the digital advertising industry. Huawei’s 1+8+N strategy envisions bringing the HUAWEI Ads offering to the company’s portfolio of smart TVs, tablets, and IoT (Internet of Things) devices.
To learn more about HUAWEI Ads, you can reach out to adsmea@huawei.com.
