American entrepreneur Sunny Landeros at her gourmet popcorn shop, Sunny’s Pop, in Dubai Investment Park. Sarah Dea / The National
American entrepreneur Sunny Landeros at her gourmet popcorn shop, Sunny’s Pop, in Dubai Investment Park. Sarah Dea / The National

Money and me: Dubai gourmet popcorn founder Sunny Landeros



Sunny Landeros is the founder of Sunny’s Pop, a gourmet popcorn company based in Dubai. The American mother-of-five, who hails from Texas, moved to the UAE with her family two years ago. After working as an operations manager at Nstyle and then Sugar Urban Nails and Spa, Ms Landeros, 39, started up her own company.

Describe your financial journey so far

My first job was when I was 14 in the US. My mom is an Arabian horse trainer and I would help on the farm and babysit. My first proper job was working at a home for adults who were mentally disabled. It paid $8.30 an hour. My parents didn’t give us an allowance or pocket money, we had to earn that on our own. I then went to college and worked as a waitress which was horrible; in the US they only pay half of the minimum wage and the rest is tips. Unfortunately, waitressing wasn’t my best skill. I got my first real job at a collectables store in Houston, Texas and they asked me to open their first franchise when I was 18. I went on to become a manager of Gap and then got a break into property management. I became the vice president of that firm. I came with my husband to Dubai two years ago. When I first arrived I thought I wouldn’t have to work, but it is so expensive to live here. Because I had a background in beauty, I worked for a couple of spas here; while the money was great it wasn’t worth it for me to compromise my family time.

Are you spender or a saver?

I’m a spender and not even an 80 per cent spender, 20 per cent saver. I think every entrepreneur is a spender if they’re being honest because you have to be a bit of a gambler. I want to be a saver and every year I think I will become one.

What is your philosophy towards money?

If you work hard enough, you will always make it. I don’t have a goal to make millions or to have millions in savings. I have a goal to live my life a certain way. Money isn’t my focus, but sometimes money does make me happy because it buys the shoes that make me happy. But really it’s about having enough money to facilitate the things that make my family and I happy and secure.

Have you made any financial mistakes along the way?

Too many. My biggest mistake was not properly budgeting and not taking into account the variables you don’t know exist. Opening this business, we had no idea that there was a specific licence for it. It ended up taking us nine months and three licences to know that we are a cheese ball manufacturing company. That took us about Dh60,000 and four months more than we budgeted which ended up costing us money in rent and employee wages.

If you won Dh1 million, what would you do with it?

Some of it I’d put away for my kids and then I’d split the rest between our business and charity.

What has been your best investment?

This business. It’s doing better than I had even projected in the time frame. We’ve been open since April this year and we’ve grown to become the exclusive popcorn company for Vox cinemas in the region. We are also in Sweet Factory.

Do you plan for the future?

Yes, I have five children, the eldest is married and in the US. The next one goes to university next month. We will have three children in American universities in three years so we have to plan in advance.

What do you enjoy spending money on?

There are so many places I want to take my kids. The most important thing to spend money on is entertainment. We eat out a lot and then obviously clothes and shoes.

thamid@thenational.ae

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Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home. 

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Directors: Various

Starring: Nicola Coughlan, Luke Newton, Jonathan Bailey

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All times UAE (+4 GMT)

Saturday
Roma v Udinese (5pm)
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Sunday
Sampdoria v AC Milan (2.30pm)
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Crotone v Benevento (5pm)
Verona v Lazio (5pm)
Cagliari v Chievo (5pm)
Sassuolo v Bologna (8pm)
Fiorentina v Atalanta (10.45pm)

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Director:+Lee+Isaac+Chung

Starring:+Glen+Powell,+Daisy+Edgar-Jones,+Anthony+Ramos

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Squads

Sri Lanka Tharanga (c), Mathews, Dickwella (wk), Gunathilaka, Mendis, Kapugedera, Siriwardana, Pushpakumara, Dananjaya, Sandakan, Perera, Hasaranga, Malinga, Chameera, Fernando.

India Kohli (c), Dhawan, Rohit, Rahul, Pandey, Rahane, Jadhav, Dhoni (wk), Pandya, Axar, Kuldeep, Chahal, Bumrah, Bhuvneshwar, Thakur.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Tell-tale signs of burnout

- loss of confidence and appetite

- irritability and emotional outbursts

- sadness

- persistent physical ailments such as headaches, frequent infections and fatigue

- substance abuse, such as smoking or drinking more

- impaired judgement

- excessive and continuous worrying

- irregular sleep patterns

 

Tips to help overcome burnout

Acknowledge how you are feeling by listening to your warning signs. Set boundaries and learn to say ‘no’

Do activities that you want to do as well as things you have to do

Undertake at least 30 minutes of exercise per day. It releases an abundance of feel-good hormones

Find your form of relaxation and make time for it each day e.g. soothing music, reading or mindful meditation

Sleep and wake at the same time every day, even if your sleep pattern was disrupted. Without enough sleep condition such as stress, anxiety and depression can thrive.

match info

Union Berlin 0

Bayern Munich 1 (Lewandowski 40' pen, Pavard 80')

Man of the Match: Benjamin Pavard (Bayern Munich)

Other simple ideas for sushi rice dishes

Cheat’s nigiri 
This is easier to make than sushi rolls. With damp hands, form the cooled rice into small tablet shapes. Place slices of fresh, raw salmon, mackerel or trout (or smoked salmon) lightly touched with wasabi, then press, wasabi side-down, onto the rice. Serve with soy sauce and pickled ginger.

Easy omurice
This fusion dish combines Asian fried rice with a western omelette. To make, fry cooked and cooled sushi rice with chopped vegetables such as carrot and onion and lashings of sweet-tangy ketchup, then wrap in a soft egg omelette.

Deconstructed sushi salad platter 
This makes a great, fuss-free sharing meal. Arrange sushi rice on a platter or board, then fill the space with all your favourite sushi ingredients (edamame beans, cooked prawns or tuna, tempura veggies, pickled ginger and chilli tofu), with a dressing or dipping sauce on the side.

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Rating: 3/5