When Apple presented its new iPad Air tablet on October 22 in San Francisco, it allowed journalists to test out the new toy only briefly.
Early reviews are therefore first impressions more than firm conclusions, yet they do point the way to the product’s strengths and weaknesses.
In a "review of reviews", macworld.co.uk wrote that the most common points made in the Air's favour were: reduced weight and size, more processing power, no loss of battery life, and build quality (ie, does it feel sturdy or junky?).
On the flip side, the website said that reviewers’ most common complaints included: a sense of having seen it all before, the absence of a Touch ID fingerprint sensor, the fact it doesn’t come in funky colours, and the lack of a “smarter keyboard accessory”.
This last point was a big one for Cnet’s reviewer, Scott Stein.
He wrote: “Apple used to have its own keyboard accessory when the iPad first debuted: it was a physical keyboard dock. So, obviously, Apple’s not opposed to keyboards and iPads. I don’t even necessarily need a trackpad on my keyboard. But I do want a smarter keyboard accessory that elevates the iPad to a new level. That’s what I hoped Apple would do for the iPad Air. It didn’t happen. But, hopefully, in the future, it will.”
Stein opined that if Apple could up the keyboard, it would be closer to making the iPad “a tablet-laptop hybrid”.
Other reviews concentrated on how thin and light the iPad Air was.
Writing at techradar.com, Patrick Goss said: “It’s hard to put into words how much Apple has improved the iPad, offering a stunning level of detail and power with a build quality that’s unrivalled.
“But the reduction in thickness, and especially weight could well ensure that the iPad Air is the finest tablet on the market.”
The iPad Air weighs 453 grams and is 7.5 millimetres thick. However, to a tech outsider it is not clear why that matters. It is not as if current iPads are the size of carburetors. What’s next: an iPad so thin it can slice shawarma?
Q&A
Apple’s ads are legendary. What does it have in store for the iPad Air?
An advertisement shown at the product launch features voiceover by the actor Bryan Cranston. It shows the barely perceptible Air, obscured in profile by a mere pencil, in a variety of settings – library, design studio, boardroom, rehearsal space, lab (presumably not the sort of lab that Cranston’s character worked in on Breaking Bad). In his voiceover, Cranston says: “It’s an extremely simple tool, but also extremely powerful. It can be used to start a poem ... or finish a symphony.”
We have an idea what the reviewers are saying – but is it too early to get an idea what customers are thinking?
It’s never too early to speculate. In a reader poll on the website of the Sydney Morning Herald, 29 per cent of the 13,013 respondents said they would be upgrading to an iPad Air. That’s hardly a mania, but it does suggest Apple will have legions of its adherents reaching for a technology essential that is even thinner than the iPad Air – their credit cards.
What is the iPad Air’s price?
Apple has set the price at US$499, but already Wal-Mart has said it will cut that to $479 on its shelves. Other stores might match in order to lure Christmas shoppers.
When will we see this thing in the UAE?
Jacky’s Electronics says the iPad Air should arrive in the Emirates in December or January.
business@thenational.ae
Global institutions: BlackRock and KKR
US-based BlackRock is the world's largest asset manager, with $5.98 trillion of assets under management as of the end of last year. The New York firm run by Larry Fink provides investment management services to institutional clients and retail investors including governments, sovereign wealth funds, corporations, banks and charitable foundations around the world, through a variety of investment vehicles.
KKR & Co, or Kohlberg Kravis Roberts, is a global private equity and investment firm with around $195 billion of assets as of the end of last year. The New York-based firm, founded by Henry Kravis and George Roberts, invests in multiple alternative asset classes through direct or fund-to-fund investments with a particular focus on infrastructure, technology, healthcare, real estate and energy.
The specs
Engine: 6.2-litre supercharged V8
Power: 712hp at 6,100rpm
Torque: 881Nm at 4,800rpm
Transmission: 8-speed auto
Fuel consumption: 19.6 l/100km
Price: Dh380,000
On sale: now
if you go
The flights
Fly direct to Kutaisi with Flydubai from Dh925 return, including taxes. The flight takes 3.5 hours. From there, Svaneti is a four-hour drive. The driving time from Tbilisi is eight hours.
The trip
The cost of the Svaneti trip is US$2,000 (Dh7,345) for 10 days, including food, guiding, accommodation and transfers from and to Tbilisi or Kutaisi. This summer the TCT is also offering a 5-day hike in Armenia for $1,200 (Dh4,407) per person. For further information, visit www.transcaucasiantrail.org/en/hike/
UAE currency: the story behind the money in your pockets
Company%20Profile
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OPENING FIXTURES
Saturday September 12
Crystal Palace v Southampton
Fulham v Arsenal
Liverpool v Leeds United
Tottenham v Everton
West Brom v Leicester
West Ham v Newcastle
Monday September 14
Brighton v Chelsea
Sheffield United v Wolves
To be rescheduled
Burnley v Manchester United
Manchester City v Aston Villa
Aquaman%20and%20the%20Lost%20Kingdom
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Electoral College Victory
Trump has so far secured 295 Electoral College votes, according to the Associated Press, exceeding the 270 needed to win. Only Nevada and Arizona remain to be called, and both swing states are leaning Republican. Trump swept all five remaining swing states, North Carolina, Georgia, Pennsylvania, Michigan and Wisconsin, sealing his path to victory and giving him a strong mandate.
Popular Vote Tally
The count is ongoing, but Trump currently leads with nearly 51 per cent of the popular vote to Harris’s 47.6 per cent. Trump has over 72.2 million votes, while Harris trails with approximately 67.4 million.
COMPANY PROFILE
Name: HyperSpace
Started: 2020
Founders: Alexander Heller, Rama Allen and Desi Gonzalez
Based: Dubai, UAE
Sector: Entertainment
Number of staff: 210
Investment raised: $75 million from investors including Galaxy Interactive, Riyadh Season, Sega Ventures and Apis Venture Partners
RESULTS
5pm: Maiden (PA) Dh80,000 2,200m
Winner: Arjan, Fabrice Veron (jockey), Eric Lemartinel (trainer).
5.30pm: Maiden (PA) Dh80,000 1,400m
Winner: Jap Nazaa, Royston Ffrench, Irfan Ellahi.
6pm: Al Ruwais Group 3 (PA) Dh300,000 1,200m
Winner: RB Lam Tara, Fabrice Veron, Eric Lemartinal.
6.30pm: Shadwell Gold Cup Prestige Dh125,000 1,600m
Winner: AF Sanad, Bernardo Pinheiro, Khalifa Al Neyadi.
7pm: Shadwell Farm Stallions Handicap (PA) Dh70,000 1,600m
Winner: Jawal Al Reef, Patrick Cosgrave, Abdallah Al Hammadi.
7.30pm: Maiden (TB) Dh80,000 1,600m
Winner: Dubai Canal, Harry Bentley, Satish Seemar.
COMPANY PROFILE
Founders: Alhaan Ahmed, Alyina Ahmed and Maximo Tettamanzi
Total funding: Self funded
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Revibe%20%0D%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202022%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Hamza%20Iraqui%20and%20Abdessamad%20Ben%20Zakour%20%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20UAE%20%0D%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20Refurbished%20electronics%20%0D%3Cbr%3E%3Cstrong%3EFunds%20raised%20so%20far%3A%3C%2Fstrong%3E%20%2410m%20%0D%3Cbr%3E%3Cstrong%3EInvestors%3A%20%3C%2Fstrong%3EFlat6Labs%2C%20Resonance%20and%20various%20others%0D%3C%2Fp%3E%0A
Profile
Name: Carzaty
Founders: Marwan Chaar and Hassan Jaffar
Launched: 2017
Employees: 22
Based: Dubai and Muscat
Sector: Automobile retail
Funding to date: $5.5 million
Singham Again
Director: Rohit Shetty
Stars: Ajay Devgn, Kareena Kapoor Khan, Ranveer Singh, Akshay Kumar, Tiger Shroff, Deepika Padukone
Rating: 3/5
Cricket World Cup League 2
UAE squad
Rahul Chopra (captain), Aayan Afzal Khan, Ali Naseer, Aryansh Sharma, Basil Hameed, Dhruv Parashar, Junaid Siddique, Muhammad Farooq, Muhammad Jawadullah, Muhammad Waseem, Omid Rahman, Rahul Bhatia, Tanish Suri, Vishnu Sukumaran, Vriitya Aravind
Fixtures
Friday, November 1 – Oman v UAE
Sunday, November 3 – UAE v Netherlands
Thursday, November 7 – UAE v Oman
Saturday, November 9 – Netherlands v UAE