Even in Dubai, where buildings curve and undulate, zig and zag, the 0-14 stands out.
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Last Updated: May 24, 2011
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The 22-storey office block, known as the Swiss Cheese, in Business Bay is wrapped in a 40-centimetre "exoskeleton" of white concrete punched with 1,300 holes.
There is nothing like it … and that was the goal from the beginning. "The design was initially intended from an aesthetic point of view," says Shahab Lutfi, the chief executive of H&H Developers, the tower's builder. "That was our brief [to the architect], we wanted something different."
But they soon discovered eco-friendly advantages to the design, created by RUR Architecture of New York, compared with some of the steel and glass towers dotting the Dubai skyline, says Jesse Reiser, a partner in RUR.
"It was as if building in the hot and humid environment of the Gulf did not matter," Mr Reiser says.
The outer wall was designed to mimic Arabian screens known as mashrabiya, creating a veil around the building to provide shade and block the desert's heat and glare. The concrete skin brings a modern approach to a classic element of Middle East architecture.
What the designers did not expect was an energy-saving phenomenon created by the gap between the concrete skin and the main building. The distance was initially designed to allow room for the windows to be cleaned, Mr Reiser points out.
But to their surprise, the space created a vacuum, allowing cool air to filter through the holes of the concrete wall. This forced the hot air up and away from the inner tower, reducing the cooling costs by 30 per cent, the architects estimate.
"This is also a phenomenon typical in nature where primary mutations have unintended but beneficial secondary effects," Mr Reiser says.
The outer concrete and steel skin also plays a fundamental role in supporting the inner tower with an array of linking beams. Eliminating the interior pillars from the inner tower creates greater space, and more areas for rent. But constructing a building with a unique design presented an array of challenges.
"It was one of the hardest buildings to build," Mr Lutfi says. "Don't underestimate the complexities."
The development began in 2007, shortly before the global financial meltdown brought most of Dubai's new construction to a standstill.
"It was too late to stop," Mr Lutfi says. "Plus we had already sold most of the units."
There was also a "steep learning curve" in creating the weave of steel rebar for the concrete framework. It took several experiments with pouring the concrete before a system was perfected to create the wall with its distinctive holes.
While most buildings go through mutations in the building process, tweaks here and there to save money, the concrete framework for the Swiss Cheese tower was "virtually resistant" to changes. "Since 0-14 is not component-based like normal curtain wall towers, it was practically impossible to take anything away," Mr Reiser says. "Therefore the design you see was essentially unchanged from [drawing board] to execution."
About 2,500 tonnes of steel was needed for the tower, which cost Dh170 million (US$46.2m) to construct. To help to cut costs, building materials were imported from China. "Generally people look at it and say, why did you spend so much money on the external space?" Mr Lutfi says.
But he thinks the extra expense was worth it. The design attracts attention and that was the goal. "You either love or hate this building," he adds. "The majority of people love it."
About 90 per cent of the tower has already been sold, Mr Lutfi says But only about a quarter of it is occupied, which is fairly typical of Business Bay because it is still in the early construction phases.
Primary construction on 0-14 was completed last year. But the power was not hooked up until this spring, part of the infrastructure issues that have delayed several projects in Business Bay.
The name 0-14 comes from the number of the building's land plot in Business Bay, as well as a desire to create a moniker that suits the building's futuristic look.
Although the Swiss Cheese name has stuck, many observers have compared the design to a desert plant, and cannot tell if it is an old or new building, Mr Reiser says.
"It seemed to hold the skyline in a different way; not as an alien transplant but rather as a structure that resonated with its environment," he adds.
kbrass@thenational.ae
MATCH INFO
Qalandars 109-3 (10ovs)
Salt 30, Malan 24, Trego 23, Jayasuriya 2-14
Bangla Tigers (9.4ovs)
Fletcher 52, Rossouw 31
Bangla Tigers win by six wickets
Essentials
The flights
Whether you trek after mountain gorillas in Rwanda, Uganda or the Congo, the most convenient international airport is in Rwanda’s capital city, Kigali. There are direct flights from Dubai a couple of days a week with RwandAir. Otherwise, an indirect route is available via Nairobi with Kenya Airways. Flydubai flies to Kinshasa in the Democratic Republic of Congo, via Entebbe in Uganda. Expect to pay from US$350 (Dh1,286) return, including taxes.
The tours
Superb ape-watching tours that take in all three gorilla countries mentioned above are run by Natural World Safaris. In September, the company will be operating a unique Ugandan ape safari guided by well-known primatologist Ben Garrod.
In the Democratic Republic of Congo, local operator Kivu Travel can organise pretty much any kind of safari throughout the Virunga National Park and elsewhere in eastern Congo.
How to watch Ireland v Pakistan in UAE
When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.
THE BIO
Born: Mukalla, Yemen, 1979
Education: UAE University, Al Ain
Family: Married with two daughters: Asayel, 7, and Sara, 6
Favourite piece of music: Horse Dance by Naseer Shamma
Favourite book: Science and geology
Favourite place to travel to: Washington DC
Best advice you’ve ever been given: If you have a dream, you have to believe it, then you will see it.
RESULT
Bayer Leverkusen 2 Bayern Munich 4
Leverkusen: Alario (9'), Wirtz (89')
Bayern: Coman (27'), Goretzka (42'), Gnabry (45'), Lewandowski (66')
AIDA%20RETURNS
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The biog
Hometown: Birchgrove, Sydney Australia
Age: 59
Favourite TV series: Outlander Netflix series
Favourite place in the UAE: Sheikh Zayed Grand Mosque / desert / Louvre Abu Dhabi
Favourite book: Father of our Nation: Collected Quotes of Sheikh Zayed bin Sultan Al Nahyan
Thing you will miss most about the UAE: My friends and family, Formula 1, having Friday's off, desert adventures, and Arabic culture and people
Mohammed bin Zayed Majlis
The specs
Engine: 1.5-litre turbo
Power: 181hp
Torque: 230Nm
Transmission: 6-speed automatic
Starting price: Dh79,000
On sale: Now
Play-off fixtures
Two-legged ties to be played November 9-11 and November 12-14
- Northern Ireland v Switzerland
- Croatia v Greece
- Denmark v Ireland
- Sweden v Italy
Company%20Profile
%3Cp%3E%3Cstrong%3ECompany%3A%3C%2Fstrong%3E%20Astra%20Tech%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EMarch%202022%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EDubai%3Cbr%3E%3Cstrong%3EFounder%3A%20%3C%2Fstrong%3EAbdallah%20Abu%20Sheikh%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20technology%20investment%20and%20development%3Cbr%3E%3Cstrong%3EFunding%20size%3A%3C%2Fstrong%3E%20%24500m%3C%2Fp%3E%0A
What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
Personal care and beauty occupy the largest chunk of the worldwide subscription e-commerce market, with changing lifestyles, work schedules, customisation and convenience among the chief future drivers.
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Yuki Means Happiness
Alison Jean Lester
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(BMG)
THE LIGHT
Director: Tom Tykwer
Starring: Tala Al Deen, Nicolette Krebitz, Lars Eidinger
Rating: 3/5