Standard Chartered, the emerging market specialist bank, said the UAE is among the top markets for the financial institution despite the slowdown in the country's economic growth.
Like Hong Kong and Singapore, the UAE is a trading hub with a large expat population, said Karen Fawcett, the head of retail banking for the London-based lender.
"The UAE Singapore and Hong Kong are a group of markets which are very interesting to us because they are hub markets," she told The National in an interview.
"They are special markets in terms of their trading hubs. They are places which attract a lot of expatiates to these financial centres. They attract a lot of the type of profile clients that we want and we've been in these markets for a very long time. It's among our strong markets."
Standard Chartered has faced tough times in many emerging markets since 2014, when the price of oil collapsed.
However, this year there has been an improvement in the economies of many developing nations, including the UAE where despite the economic slowdown there has been an amelioration in consumer banking.
Still, there are signs of ongoing pressure for the bank in the region.
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Comment: Banks must wake up to the digital revolution
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And while the bank has not yet released its second quarter earnings, it said in April that operating income in the Middle East and Africa fell by 3 per cent in the first quarter amid currency devaluations in Africa and lower financial market income from the Middle East.
Operating income fell to US$686 million in the first three months of the year compared with $709m in the same quarter last year, the bank said.
And in November, the bank announced it was cutting 150 jobs in the UAE amid a lending slowdown.
That announcement was part of a wider cost-cutting plan announced in 2015 when the bank revealed plans to shed 15,000 jobs worldwide after years of losses, but it did not say at the time how many positions would be lost across its local operations.
The lender had been badly hit as the value of most commodities, which underpin the economies of many emerging markets including that of the Arabian Gulf, had fallen sharply.
Some of those commodity prices are starting to recover but the bank is not relying on a recovery of those prices alone and is taking measures to cut costs.
This includes trimming its branch networks in an age when more of the affluent customers Standard Chartered is chasing eschew going to the bank and prefer to bank on their mobile phones.
Ms Fawcett said that banks now realise that with fewer people using branches that it is better to have smaller branches in key locations where people spend money, such as shopping malls.
"We've closed more than 10 per cent of our branches in the last two years," Ms Fawcett said, "and rationalised about 30 per cent, shrinking, changing the format.
"Client behaviour is changing so we're investing in the things that people want."
In May Shehzad Hameed, the head of retail banking at Standard Chartered in the UAE, said that sales of its retail products are growing at a strong pace that should stay that way all year long.
"Sales have had double-digit growth in the first quarter of the year," Mr Hameed said. "We expect this to sustain throughout the year. Last year was a tough year for the retail business."
In April, the global consultancy Alvarez & Marsal, in its inaugural report on the UAE banking sector, found increasing signs of recovery following the tough times.
"The good news is we are seeing signs of this downward cycle bottoming out," said Saeeda Jaffar, the man-
aging director at Alvarez & Marsal.
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'How To Build A Boat'
Jonathan Gornall, Simon & Schuster
How to protect yourself when air quality drops
Install an air filter in your home.
Close your windows and turn on the AC.
Shower or bath after being outside.
Wear a face mask.
Stay indoors when conditions are particularly poor.
If driving, turn your engine off when stationary.
COMPANY PROFILE
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
Current number of staff: 47
Joker: Folie a Deux
Starring: Joaquin Phoenix, Lady Gaga, Brendan Gleeson
Director: Todd Phillips
Rating: 2/5
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MATCH INFO
Uefa Champions League, Group B
Barcelona v Inter Milan
Camp Nou, Barcelona
Wednesday, 11pm (UAE)
The Greatest Royal Rumble card as it stands
The Greatest Royal Rumble card as it stands
50-man Royal Rumble - names entered so far include Braun Strowman, Daniel Bryan, Kurt Angle, Big Show, Kane, Chris Jericho, The New Day and Elias
Universal Championship Brock Lesnar (champion) v Roman Reigns in a steel cage match
WWE World Heavyweight ChampionshipAJ Styles (champion) v Shinsuke Nakamura
Intercontinental Championship Seth Rollins (champion) v The Miz v Finn Balor v Samoa Joe
United States Championship Jeff Hardy (champion) v Jinder Mahal
SmackDown Tag Team Championship The Bludgeon Brothers (champions) v The Usos
Raw Tag Team Championship (currently vacant) Cesaro and Sheamus v Matt Hardy and Bray Wyatt
Casket match The Undertaker v Chris Jericho
Singles match John Cena v Triple H
Cruiserweight Championship Cedric Alexander v tba
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Madrid Open schedule
Men's semi-finals
Novak Djokovic (1) v Dominic Thiem (5) from 6pm
Stefanos Tsitsipas (8) v Rafael Nadal (2) from 11pm
Women's final
Simona Halep (3) v Kiki Bertens (7) from 8.30pm
COMPANY PROFILE
Name: Almnssa
Started: August 2020
Founder: Areej Selmi
Based: Gaza
Sectors: Internet, e-commerce
Investments: Grants/private funding
Abu Dhabi race card
5pm Abu Dhabi Fillies Classic Prestige | Dh110,000 | 1,400m
5.30pm Abu Dhabi Colts Classic Prestige | Dh110,000 | 1,400m
6pm Abu Dhabi Championship Listed | Dh180,000 | 1,600m
6.30pm Maiden | Dh80,000 | 1,600m
7pm Wathba Stallions Cup Handicap | Dh80,000 | 1,400m
7.30pm Handicap (TB) |Dh100,000 | 2,400m
Awar Qalb
Director: Jamal Salem
Starring: Abdulla Zaid, Joma Ali, Neven Madi and Khadija Sleiman
Two stars
TRAP
Starring: Josh Hartnett, Saleka Shyamalan, Ariel Donaghue
Director: M Night Shyamalan
Rating: 3/5
The specs
Engine: 2.3-litre, turbo four-cylinder
Transmission: 10-speed auto
Power: 300hp
Torque: 420Nm
Price: Dh189,900
On sale: now