The unveiling of exclusive, region-specific models, such as the NISMO, underscores Nissan’s deep-seated connection with the UAE. Supplied Image
The unveiling of exclusive, region-specific models, such as the NISMO, underscores Nissan’s deep-seated connection with the UAE. Supplied Image
The unveiling of exclusive, region-specific models, such as the NISMO, underscores Nissan’s deep-seated connection with the UAE. Supplied Image
The unveiling of exclusive, region-specific models, such as the NISMO, underscores Nissan’s deep-seated connection with the UAE. Supplied Image

The reign continues: Nissan’s all-new Patrol dominates a year on from Abu Dhabi gala launch



The arrival of a new Nissan Patrol in the Middle East is never merely a product launch, it is a cultural moment.

For decades, this monolithic SUV has been intrinsically woven into the fabric of life across the Arabian Peninsula, a steadfast symbol of both enduring capability and quiet prestige.

The latest generation, which has been on the showroom floors of Abu Dhabi’s exclusive distributor Al Masaood Automobiles since the car’s spectacular global launch at Adnec in the capital in September last year, arrives as one of the line’s most comprehensively re-engineered versions, bringing a necessary surge of modernity while retaining the robust, all-terrain DNA that has cemented its near-legendary status.

The UAE capital was chosen specifically for the launch, the car arguably being a symbol of local identity for this city above all others - the strength of its popularity in Abu Dhabi is reflected in the fact that 80 per cent of owners in the country are Emiratis. In addition to its loyal Emirati base, the Patrol continues to enjoy growing popularity among the capital’s expatriate community, with sales within this customer segment rising by 25.4 per cent in 2025 (January to September) compared to the same period in 2024.

The new Patrol arrived to an appreciative and often ecstatic local crowd, a product ready to face the inevitable pressures of a changing automotive landscape, where rivals are constantly seeking an edge in both luxury and off-road prowess.

But the Patrol has a distinct advantage: a deep-seated connection with Abu Dhabi and the wider region that none can match and few could hope to think of trying over the coming years.

A desert dynasty

The Patrol has not just been a workhorse - it's the fun side of motoring.
The Patrol has not just been a workhorse - it's the fun side of motoring.

The relationship between the Patrol and the Emirates, particularly Abu Dhabi, is historical.

From the 1950s onward, the car was one of the few vehicles capable of reliably traversing the harsh and untamed desert terrain, aiding in nation-building and connecting disparate communities.

It was a tool of commerce, exploration, and governance and crucial to the early development of Abu Dhabi and its burgeoning oil industry.

Patrols were used to transport seismic survey crews locating deposits deep underground, as well as supporting field geologists who were studying rock formations in a bid to predict where engineers could start digging.

Abu Dhabi’s heat and immense sand dunes required a vehicle with a rugged build, 4x4 capability and, not least, a reputation for reliability in the kind of demanding conditions where other vehicles would likely fail.

Generations like the robust Y60 and Y61 models established the Patrol’s unshakeable reputation for durability and mechanical simplicity - in an environment where spare parts were not always easy to come by, these elements were crucial.

The Patrol has not just been a workhorse over the years, though - these days, it’s the fun side of motoring that most of us associate with the car.

In Abu Dhabi, for example, where the vast Rub' al Khali begins and where the spirit of desert adventure remains potent, the Patrol became the vehicle of choice for locals, adventurers, and even royalty.

As the region developed, its image soon evolved from a utilitarian 4x4 to a status symbol, often found sharing garage space with high-end supercars - a testament to its blend of power, reliability, and local relevance, if any were needed.

The unveiling of exclusive, region-specific models, such as the Super Safari and the Nismo, underscores Nissan’s acknowledgement of the UAE market’s devotion to the SUV that is designed to Defy Ordinary.

Its ability to transition seamlessly from a vehicle of true off-road competence - perfect for dune bashing in the Liwa desert - to a comfortable city cruiser for the corniche of the capital is the key to its enduring popularity.

The core of the new Patrol

The Nismo is the ultimate expression of on-road performance and exclusivity.
The Nismo is the ultimate expression of on-road performance and exclusivity.

The latest Patrol model features an all-new powertrain: a 3.5-litre twin-turbo V6 engine.

This move is a nod to global efficiency standards, but crucially, it delivers an increase in horsepower and torque over the previous Patrol engine.

It would be fair to say the latest arrival is an evolution, highly technological, and Nissan did a significant job in creating an engine that now makes the new Patrol more powerful and more efficient.

The all-new 3.5-litre twin-turbocharged V6 engine produces an impressive 425hp and 700Nm of torque – representing a 7 per cent increase in power and a 25 per cent boost in torque, all while enhancing fuel efficiency by nearly a quarter over the outgoing model.

Utilising aviation-grade materials and segment-first technology, the Patrol ensures sustained performance in extreme conditions, with optimised air and fuel flow contributing to a reduced environmental impact.

Inside, the Patrol has undergone a necessary digital revolution.

All the elegant - and sporty - trimmings found inside.
All the elegant - and sporty - trimmings found inside.

The cabin features a twin monolith display set-up, offering a sophisticated and tech-laden environment that is a leap forward.

Creature comforts like quilted leather seating, advanced climate control systems and a suite of safety technologies now bring the Patrol into direct competition with the most luxurious offerings in the segment.

The changes have been appreciated, if statistics are anything to go by - Al Masaood Automobiles reports a 44 per cent increase in Patrol sales in January to September this year as compared to the sales of its predecessor in the same period in 2024.

Differentiating duo: Nismo and Pro-4X

While the standard Patrol sets a new benchmark for the nameplate, the introduction of the new Nismo and the Pro-4X variants ensures the lineup caters to the full spectrum of high-performance and all-terrain enthusiasts.

Both cars feature a new adaptive air suspension system available as standard – allowing for adjustable ride height, effortless on-road cruising and off-road performance. In addition to improved aerodynamic efficiency, it also facilitates easy passenger entry and exit, as well as convenient loading and unloading of gear.

The Nismo is the ultimate expression of on-road performance and exclusivity.

Cabin features bring the Patrol into direct competition with the most luxurious offerings in the segment.
Cabin features bring the Patrol into direct competition with the most luxurious offerings in the segment.

It is a vehicle engineered with a singular focus on speed and driver engagement, a race-inspired version built specifically for the Middle Eastern consumer who demands track-level performance from their SUV and, to this end, it boasts a hand-tuned version of the V6 engine.

While the standard Patrol prioritises off-road articulation and comfort, its souped-up variant is geared towards high-speed stability and it is instantly recognisable by its aerodynamic body kit, red accents and lightweight 22-inch forged alloy wheels.

The Pro-4X, in contrast to the Nismo, is the apex of the Patrol’s off-road heritage, designed for the serious adventurer seeking to conquer the most challenging terrains.

It is differentiated by blacked-out exterior trim, fender flares, skid plates and lava red accents on elements like the tow hooks, paying homage to Nissan’s heritage as a producer of hardcore off-roaders.

A standard to beat

Special editions aside, the Patrol in its standard form has already elevated the driving experience, blending luxury and technology into a powerful, forward-looking product.

All versions of the car, introduced to Abu Dhabi by Nissan’s exclusive distributor Al Masaood Automobiles, are available through the dealership, each one reflecting the thrill of adventure.

The Patrol remains indelibly linked to Abu Dhabi and the wider Emirates, retaining its place as the undisputed motoring icon of the Middle East.

This page was produced by The National in partnership with Al Masaood Automobiles

How does ToTok work?

The calling app is available to download on Google Play and Apple App Store

To successfully install ToTok, users are asked to enter their phone number and then create a nickname.

The app then gives users the option add their existing phone contacts, allowing them to immediately contact people also using the application by video or voice call or via message.

Users can also invite other contacts to download ToTok to allow them to make contact through the app.

 

Results:

Men's wheelchair 800m T34: 1. Walid Ktila (TUN) 1.44.79; 2. Mohammed Al Hammadi (UAE) 1.45.88; 3. Isaac Towers (GBR) 1.46.46.

Super 30

Produced: Sajid Nadiadwala and Phantom Productions
Directed: Vikas Bahl
Cast: Hrithik Roshan, Pankaj Tripathi, Aditya Srivastav, Mrinal Thakur
Rating: 3.5 /5

The five pillars of Islam
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Avatar: Fire and Ash

Director: James Cameron

Starring: Sam Worthington, Sigourney Weaver, Zoe Saldana

Rating: 4.5/5

UK’s AI plan
  • AI ambassadors such as MIT economist Simon Johnson, Monzo cofounder Tom Blomfield and Google DeepMind’s Raia Hadsell
  • £10bn AI growth zone in South Wales to create 5,000 jobs
  • £100m of government support for startups building AI hardware products
  • £250m to train new AI models
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Sole survivors
  • Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
  • George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
  • Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
  • Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
VEZEETA PROFILE

Date started: 2012

Founder: Amir Barsoum

Based: Dubai, UAE

Sector: HealthTech / MedTech

Size: 300 employees

Funding: $22.6 million (as of September 2018)

Investors: Technology Development Fund, Silicon Badia, Beco Capital, Vostok New Ventures, Endeavour Catalyst, Crescent Enterprises’ CE-Ventures, Saudi Technology Ventures and IFC

Updated: November 19, 2025, 8:20 AM