Ahmed Sharkawi, director of Arab and African Original Series at Netflix, says the streaming giant is actively looking for content from the Arab world. Netflix
Ahmed Sharkawi, director of Arab and African Original Series at Netflix, says the streaming giant is actively looking for content from the Arab world. Netflix
Ahmed Sharkawi, director of Arab and African Original Series at Netflix, says the streaming giant is actively looking for content from the Arab world. Netflix
Ahmed Sharkawi, director of Arab and African Original Series at Netflix, says the streaming giant is actively looking for content from the Arab world. Netflix

Netflix is looking for ideas for its next Arabic original series: 'We're here to tell stories by Arabs for Arabs


Razmig Bedirian
  • English
  • Arabic

Netflix is on the look out for compelling stories from the Arab world, particularly “big ideas” that give the opportunity to represent the diverse voices in the region, to add to its extensive collection of shows.

“We are here to tell stories by Arabs for Arabs, and then take them to the world,” says Ahmed Sharkawi, director of Arab and African Original series at Netflix. “We want to collaborate with creators from all around the Arab world. What we are looking for is big stories. Big ideas. And I don’t mean they need to be big productions. There are big ideas that are small productions, and others that are mega productions. So it’s all about ideas. And we’re out there shopping.”

Last year’s teenage drama ‘Jinn’ was the first Arabic Netflix production. Netflix
Last year’s teenage drama ‘Jinn’ was the first Arabic Netflix production. Netflix

Netflix began its regional production mission in Jordan. Last summer, the streaming platform released its first Arabic Original series, Jinn. The show, set in modern-day Amman and ancient Petra, tells the story of a group of teenagers who unwittingly invite the supernatural forces of a jinn into their world.

A few months after Jinn premiered, the streaming service announced its second Arabic Original series, AlRawabi School for Girls, which follows a group of bullied outcasts at a girls' school in Jordan.

'AlRawabi School for Girls' co-writer Shirin Kamal, left, and writer-director Tima Shomali. Netflix
'AlRawabi School for Girls' co-writer Shirin Kamal, left, and writer-director Tima Shomali. Netflix

"We're very proud of the show," Sharkawi says. The female-centric teenage drama became an instant fan favorite, he adds.

Earlier this month, Netflix also launched its first Egyptian Original series, Paranormal, setting a milestone for thrillers produced in the Arab world.

The show is based on the bestselling novel series of the same name by the late Ahmed Khaled Tawfik, who is often hailed as the first contemporary horror and science-fiction writer in the Arab world. The story, set in the 1960s, centres on haematologist Refaat Ismail (Ahmed Amin) who tries to uncover the truth behind a series of supernatural events.

"Paranormal is particularly special because it's based on the famous book series [Ma Waraa Al Tabiaa]," Sharkawi says. "It is one of the top-selling novel series in the region with many, many fans. We hope that genre fans identify with it and see something different in the show."

Sharkawi says he hopes the series will inspire budding filmmakers and creators in the region to dream bigger. He cites Paranormal creator Amr Salama as an example, saying the Egyptian filmmaker had been striving to bring the series to the screen for 15 years.

Amr Salama, left, is co-director, creator and lead writer on Egyptian thriller 'Paranormal'. Netflix
Amr Salama, left, is co-director, creator and lead writer on Egyptian thriller 'Paranormal'. Netflix

“He proves that one day things can happen,” Sharkawi says. “This is our message to the industry, to bring the bigger shows. And we’re happy to be there and usher it to the world, not just the Middle East.”

Sharkawi says he hopes Paranormal will pave the way for genre appreciation in the region, saying that not enough supernatural or sci-fi works are produced in this part of the world. But that, he says, is also down to the cost of such productions.

“The amount of visual and special effects that were employed in the show is unprecedented in the region, especially for a series,” he says. “Usually you’d see that in a feature film, but to do that level of production across six 45-minute episodes is unprecedented.”

The central character in 'Paranormal', Dr Refaat Ismail, centre, is played by Ahmed Amin. Netflix
The central character in 'Paranormal', Dr Refaat Ismail, centre, is played by Ahmed Amin. Netflix

Sharkawi says that after the shooting process, Salama often joked that producing Paranormal was not so much like making a six-episode series as it was creating six separate films.

"So the scale definitely allows the industry to dream bigger and bring in higher quality content as a series," Sharkawi says. "Everyone talks about the big blockbusters being film, but never talk about the blockbuster or a big-scale TV series. I think Paranormal will set the stage for more shows of this genre and scale to come."

We are here to tell stories by Arabs for Arabs, and then take them to the world

The premium drama concept, Sharkawi says, is still a new concept in the Arab world. And Netflix will help it gain in popularity and appeal. He also notes that productions were usually forced to adhere to a month-long 30-episode format. Shows such as Paranormal and AlRawabi School for Girls will help extricate productions from that trend, so creators will no longer feel bound to unnecessarily stretch or abridge storylines.

"We want to empower creators and give them the freedom to structure their vision however they see fit," Sharkawi says. "With Paranormal, we decided on making a six-episode series, that does not mean other shows have to follow the same format. Some shows could be shorter, others can be longer."

So what is Netflix Mena cooking up? Sharkawi says there are a number of projects in the pipeline including the drama featuring Egypt's most popular comedy puppet: Abla Fahita. Titled Drama Queen, the show features six 20-minute episodes, and will present a more human side to the smart-talking puppet, with her being implicated in a crime and forced to separate from her children.

Abla Fahita's 'Drama Queen' is set to be released in the first half of 2021 on Netflix. Courtesy Netflix
Abla Fahita's 'Drama Queen' is set to be released in the first half of 2021 on Netflix. Courtesy Netflix

Netflix has also teamed up with Tunisian superstar Hend Sabry. "We're very proud of Sabry finally getting her chance to produce her own show, which is a female-centric dramedy that we're sure fans will be able to connect with," he says, not revealing whether the show had been given a title yet.

Netflix also managed to persuade Egyptian superstar Amr Diab out of his 27-year acting hiatus. Though not much is known about his series at the moment, what’s certain is that it will be a musical drama. “We’re bringing him back to the drama scene for the first time since 1993,” Sharkawi says.

There are a number of other projects under wraps, but the streaming service will continue looking for the next "big idea", Sharkawi says, throwing its support behind regional storytellers, whether established or up-and-coming, helping them to tell their stories to the world.

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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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