Pop star Tamer Hosny is one of a growing number of Egyptian celebrities supporting families who are struggling because of the coronavirus pandemic.
With the country’s authorities urging citizens to stay at home as a precaution, high-profile Egyptians have been responding to an online challenge set out by charity organisation Resala.
The challenge aims to help families stay at home despite concerns about making ends meet.
Launched on March 20, the campaign has already been supported by film stars Ahmed El Sakka, Ghada Abdel Razek and Amr Youssef, footballers Mahmoud Trezeguet and Saad Samir, and singer Hosny.
How does the campaign work?
The Tahady Al Kheir, or Good Challenge initiative nominates public figures to make pledges of financial support to a certain number of families, before nominating another celebrity.
After responding to the call out by Youssef, who pledged to support 100 families for a month, Hosny upped the stakes by promising to sponsor 400.
“We all want people to stay home and God will hopefully allow us to overcome this challenge successfully,” he said.
“There will be people who can stay home and those who can't because of their work, and this is why we are doing this campaign to help you.”
Hosny nominated Liverpool footballer Mohamed Salah, steel magnate Ahmed Abou Hashima and action star Ahmed El Sakka.
El Sakka responded first, with a promise to help 70 families.
He then encouraged Abdel Razek, who is soon to star in the Ramadan drama Sultana Moez, to take part.
We are one. I will sponsor 100 families, and take of all their bills
"I accept the challenge by my dear friend Ahmed El Sakka," the actor said.
"I will look after 100 families and may God bless everyone for any kind acts during this difficult period.
"We are strong in faith and belief and as a people we are strong.”
Tunisian actress Hend Sabry also became involved.
“We are all one,” Sabry said. “I will sponsor 100 families and will take care of all their bills.”
In response to a challenge by actor Chico, actress Rania Youssef pledged to aid 50 families but refrained from nominating others.
“For the past two days I have been thinking about this challenge and I was trying to decide if I should do it publicly or privately," Youssef said.
"But considering the challenges that the world and Egypt is going through right now I will do it in public to encourage all my colleagues to take part.
“I won’t challenge anyone by name because I know and understand the situation of my colleagues and the industry we are in. But I challenge all of my peers who can do good to do it now.”
Syrian singer Assala Nasri, who is a long-time resident of Egypt, promised to support 100 families and nominated her daughter Sham.
With music stars Amr Diab and Sherine Abdel Wahab and Liverpool player Salah yet to respond, the Tahady El Kheir movement is likely to pick up more steam over the coming days.
“Staying home is a very good decision," Amr Youssef said in his pledge video. "It is a way to stop corona from spreading.”
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Launched: 2008
Categories: Health, energy, water, food, global high schools
Prize: Dh2.2 million (Dh360,000 for global high schools category)
Winners’ announcement: Monday, January 13
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335 million people positively impacted by projects
430,000 jobs created
10 million people given access to clean and affordable drinking water
50 million homes powered by renewable energy
6.5 billion litres of water saved
26 million school children given solar lighting
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- Always ask for the dress code if you don’t know
- Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work
- Wear 100 per cent cotton under the kandura as most fabrics are polyester
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- Wear hamdania for work, always wear a ghutra and agal
- Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
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The Melbourne Mercer Global Pension Index
Mazen Abukhater, principal and actuary at global consultancy Mercer, Middle East, says the company’s Melbourne Mercer Global Pension Index - which benchmarks 34 pension schemes across the globe to assess their adequacy, sustainability and integrity - included Saudi Arabia for the first time this year to offer a glimpse into the region.
The index highlighted fundamental issues for all 34 countries, such as a rapid ageing population and a low growth / low interest environment putting pressure on expected returns. It also highlighted the increasing popularity around the world of defined contribution schemes.
“Average life expectancy has been increasing by about three years every 10 years. Someone born in 1947 is expected to live until 85 whereas someone born in 2007 is expected to live to 103,” Mr Abukhater told the Mena Pensions Conference.
“Are our systems equipped to handle these kind of life expectancies in the future? If so many people retire at 60, they are going to be in retirement for 43 years – so we need to adapt our retirement age to our changing life expectancy.”
Saudi Arabia came in the middle of Mercer’s ranking with a score of 58.9. The report said the country's index could be raised by improving the minimum level of support for the poorest aged individuals and increasing the labour force participation rate at older ages as life expectancies rise.
Mr Abukhater said the challenges of an ageing population, increased life expectancy and some individuals relying solely on their government for financial support in their retirement years will put the system under strain.
“To relieve that pressure, governments need to consider whether it is time to switch to a defined contribution scheme so that individuals can supplement their own future with the help of government support,” he said.
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Fixtures (all times UAE)
Saturday
Brescia v Atalanta (6pm)
Genoa v Torino (9pm)
Fiorentina v Lecce (11.45pm)
Sunday
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Inter Milan v SPAL (6pm)
Lazio v Udinese (6pm)
Parma v AC Milan (6pm)
Napoli v Bologna (9pm)
Verona v AS Roma (11.45pm)
Monday
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- v Australia, today
- v Sri Lanka, Tuesday
- v New Zealand, Saturday,
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- v England, June 18
- v India, June 22
- v Bangladesh, June 24
- v Pakistan, June 29
- v West Indies, July 4
match info
Athletic Bilbao 1 (Muniain 37')
Atletico Madrid 1 (Costa 39')
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Sudden change in behaviour or displays higher levels of stress or anxiety
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